Director, Field Sales

About Us !
As part of the largest baking company in the world Bimbo Canada is a leading producer and distributor of packaged fresh bread bakery products and snacks. We produce and distribute more than 1000 products across; 18 brands Canadians know and trust like Dempsters Villaggio POM Bon Matin Stonemill Natural Bakery Takis Thomas Little Bites Vachon Hostess and more.

In business for more than 110 years the company operates 15 bakeries and employs approximately 4000 associates across Canada. Bimbo Canada creates value by being at the forefront of manufacturing and service delivery innovation in the baking industry through the continued improvement and refinement of its supply chain network while serving major grocery chains retail outlets and foodservice operations across Canada.

At Bimbo Canada were more than just a bakery - were a family dedicated to baking delicious moments for millions. Our beliefs are the foundation of our success and were looking for people who share our commitment to excellence.

Hiring Requirements:
The Director Field Sales is accountable for executing Bimbo Canadas commercial and frontline sales strategy across an assigned region(s). This role owns regional performance including sales execution customer service operational alignment and the evolution of distribution and go-to-market models.

This leader will build and lead a high-performing agile organization focused on sustainable growth execution excellence cost optimization and continuous improvement. Success in the role requires the ability to translate strategy into disciplined frontline execution while fostering a culture of accountability safety collaboration and ownership.

Key Responsibilities:
Safety & Operational Discipline

• Champion a strong safety culture and ensure compliance with all policies procedures and standards.
• Reinforce accountability for safe behaviours risk mitigation and operational discipline across all activities.

Commercial Leadership & Business Ownership

• Serve as the senior regional sales leader accountable for business performance and execution.
• Own the regional P&L ensuring delivery of financial targets productivity and volume objectives and strategic commitments.
• Drive sustainable growth market share and customer satisfaction across all channels.
• Embed disciplined performance management through KPIs scorecards and regular business reviews.

DSD & Go-to-Market Transformation

• Lead continuous improvement of the DSD model in-store execution and service performance.
• Drive initiatives that optimize distribution efficiency reduce costs and improve service levels.
• Advance route-to-market strategies channel optimization and category growth.
• Ensure adoption of systems and tools that strengthen forecasting merchandising and execution.

Independent Distributor & Franchisee Leadership

• Accountable for the performance engagement and sustainability of the independent distributor network.
• Build strong trust-based relationships aligned to company strategies and operating standards.
• Ensure full compliance with contractual legal and governance frameworks.
• Drive accountability through clear KPIs structured reviews and consistent standards.

Cross-Functional Alignment

• Partner with Operations Supply Chain Distribution Marketing and Customer Sales to deliver service excellence.
• Align commercial priorities with operational capability to meet customer commitments.
• Contribute to strategic initiatives transformation efforts and continuous improvement programs.

Customer & Execution Excellence

• Deliver best-in-class execution across merchandising promotions service levels and customer engagement.
• Translate national strategies into practical and scalable regional execution.
• Reinforce execution standards and ensure accountability at all levels.

Talent & Leadership Development

• Build and develop high-performing teams through coaching succession planning and capability development.
• Foster a culture of accountability collaboration and continuous improvement.
• Ensure clear performance expectations and consistent follow-through.

Experience & Education:

• 10 years of leadership experience in DSD CPG or related industries.
• Proven experience managing regional performance and P&L accountability.
• Strong understanding of retail foodservice and distribution operations.
• Expertise in DSD models merchandising route optimization and sales execution systems.
• Experience leading transformation change management and go-to-market evolution.
• Strong financial and analytical acumen with the ability to leverage data and KPIs to drive decisions.
• Experience working within unionized manufacturing and distribution environments is considered an asset.
• Bilingualism (English/French) is a strong asset.

Leadership Capabilities
Accountability & Ownership

• Drives clear expectations disciplined follow-up and consistent delivery of results.
• Takes ownership of decisions outcomes and continuous improvement.

Strategic & Operational Execution

• Translates strategy into actionable frontline execution with measurable business impact.
• Balances long-term thinking with operational discipline.

People Leadership

• Builds develops and retains high-performing teams.
• Creates an inclusive high-performance culture rooted in trust and accountability.

Collaboration & Influence

• Leads cross-functionally and influences stakeholders across all levels.
• Builds strong partnerships across customers and internal teams.

Continuous Improvement

• Champions innovation operational excellence and solution-oriented thinking.
• Drives ongoing improvements in service productivity and execution.

Growth Opportunities: Bimbo Canada is committed to personal and professional growth. We offer training development and advancement opportunities both domestically and internationally.

Innovation: Be part of a company that constantly innovates in the food industry. Your work will contribute to creating delicious products loved by millions.

The Bimbo Way: We believe in the special dignity and value of the human person. We believe that as people we form one community and we believe that this community is focused on getting results. We do this by competing and winning in the market with superior quality in everything we do. We believe in being sharp operators; that is being very very good at what we do and always acting with integrity so that as a company we can transcend and endure for a very long time. Thats the Bimbo Way.

We are incredibly proud of our distinction as one of Canadas Most Admired Cultures by Waterstone Human Capital. This recognition is a reflection of how strong people-first culture drives exceptional performance and sets us apart as industry leaders. Bimbo Canada was also named one of Canadas Best Employers for 2026 by Forbes! This tremendous honour recognizes our commitment to creating an outstanding workplace for our associates.

If you are ready to join a company that values its associates and bakes delicious moments every day apply today!!

Your journey with Bimbo Canada starts here.

We thank all interested applicants but only those selected will be contacted. Please note all offers of employment at Bimbo Canada (Formerly Canada Bread Company Limited) are conditional upon the successful completion of a pre-hire background check (including but not limited to criminal history reference credit and/or physical demands checks) as appropriate for the role and as permitted by law.

Bimbo Canada is an equal opportunity employer that is dedicated to building a diverse workplace that promotes diversity equity and belonging in the workplace and encourages applications from qualified people of all genders visible minorities aboriginal peoples and persons with welcome applications from all interested individuals; however only those candidates selected for an interview will be contacted.

Job seekers with disabilities who require accommodation during the recruitment process or would like more details about accessibility should contact Bimbo Canada Accessibility at

Required Experience:

Director

Employment Type : Full Time
Experience: years
Vacancy: 1