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H&M Group
Commercial Business AnalystH&M Group • Toronto, Ontario, Canada
Commercial Business Analyst

Commercial Business Analyst

H&M Group • Toronto, Ontario, Canada
30+ days ago
Job type
  • Full-time
Job description

As a Commercial Business Analyst your main focus will be to conduct customer segmentation cohort analysis and product performance reviews; Act as expert user of SQL and data platforms supporting data extraction; and provide insights on campaign effectiveness including conversion attribution and return on ad.

This on-site role reports into our Commercial Manager and is based out of the Toronto Support Office.

A Day in the Life

Working at H&M means no two days are ever the same but a typical day will include the following responsibilities*

  • Insights and analytics
  • Conduct 360 analysis from customer web and sales perspective to gather insights relevant for Commercial team
  • Analyze full funnel web performance and app including traffic user behavior product performance and sales
  • Provide insights on campaign effectiveness including conversion attribution and return on ad spend
  • Analyze sales customer and web data to draw insights related to QCP product assortment and pricing
  • Plan support and evaluate A/B and multivariate testing to optimize customer experience and conversion in online store and CRM/Email
  • Conduct customer segmentation cohort analysis and product performance reviews
  • Implement tagging tracking and SEO analytics to ensure accurate data collection and improve visibility in owned channels
  • Act as expert user of SQL and data platforms supporting data extraction and team upskilling
  • Collaboration
  • Generate regular reports and dashboards with actionable insights for stakeholders
  • Support Experience Lead E-com Leads Commercial Managers and Marketing team with analytics activities and share insights


Qualifications :

Who You Are:

  • Bachelors degree in Business Marketing Data Science Statistics Economics or related field
  • Proficiency in Google Analytics Adobe Analytics SQL Tableau and Power BI
  • Strong knowledge of A/B testing methodologies and web tracking implementation
  • Strong analytical reporting and presentation skills
  • 2 years web analytics experience preferably in eCommerce or fashion retail


Additional Information :

Why Youll Love Working at H&M

  • We value diverse backgrounds including but not limited to race ethnicity gender age religion sexual orientation and disability
  • We pride ourselves on being a values-driven organization guided by our 7 unique values that have been part of our success story for over 75 years
  • Youll have access to our Colleague Resource Groups (CRGs) to find community and networking opportunities among colleagues
  • Youll be able to express your personal style with our employee discount at H&M & Other Stories and COS

Compensation: salary is $97200

*This job posting highlights the most critical responsibilities and requirements of the job and is not all-inclusive. There may be additional duties and responsibilities assigned for this job at the companys discretion.


Remote Work :

No


Employment Type :

Full-time


Experience: years
Vacancy: 1
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Commercial Business Analyst • Toronto, Ontario, Canada

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