Account Director

MSL is a modern communications agency built on influence and impact.

We’re proud to be one of Canada’s leading PR and social agencies - recognized with Sabre Awards and Canadian PR Agency of the Year honours - but what truly defines us is our drive to shape culture, spark conversation, and create measurable outcomes for brands.

Part of the Publicis Groupe network, we collaborate closely with agencies including Leo, Spark, Saatchi & Saatchi, Starcom, and Sapient to deliver fully integrated creative and communications work. From consumer campaigns to corporate strategy, our work is rooted in insight, powered by creativity, and designed for today’s evolving media ecosystem.

We’re known for our leadership in influencer marketing, digital storytelling, and earned-first thinking and we continue to evolve how communications builds brands, trust, and performance in the age of AI and algorithmic discovery.

Our culture is collaborative, ambitious, and growth-oriented. We value curiosity, accountability, and creative bravery — and we build teams that reflect the diversity and energy of the world we communicate with.

Overview

As an Account Director, you’ll lead integrated client teams to develop and deliver bold, insight-driven programs. You’ll serve as a trusted advisor to senior clients, balancing strategic counsel with flawless execution, and driving creative thinking that earns attention and results.

You’ll also play a leadership role within MSL — shaping how we plan, pitch, and grow. You’re a strong collaborator who can connect creative, media, and influencer strategies to business outcomes, and you know how to inspire teams to deliver their best work.

Responsibilities

• Lead day-to-day client relationships, providing senior counsel and ensuring delivery against objectives, budgets, and KPIs
• Oversee the development of integrated communications plans across earned, influencer, and digital channels
• Partner with creative, strategy, and media teams to bring ideas to life across the full PESO ecosystem
• Lead brainstorming and ideation sessions that produce culturally relevant, talkable ideas
• Guide and mentor a team of talented practitioners — fostering growth, accountability, and creativity
• Contribute to agency growth through strategic planning, pitching, and presentation excellence
• Provide input into annual budgets and oversee forecasting, and account profitability
• Uphold MSL’s culture of collaboration, innovation, and continuous improvement

Qualifications

• 8–12 years of progressive experience in public relations, communications, or integrated marketing
• Proven expertise in creative strategy & planning
• Deep experience in influencer, social, and earned media integration
• Strong creative instincts paired with disciplined strategic thinking
• Skilled at leading large accounts, managing complex programs, and inspiring teams
• Financially astute with a track record of managing budgets and delivering results
• Collaborative, entrepreneurial, and adaptable — thrives in a fast-moving, evolving environment

Additional information

At MSL, you’ll do meaningful work for some of the world’s most influential brands — alongside a team that values ambition, creativity, and authenticity.

We offer:

• Competitive compensation and benefits, including generous vacation and mental health support
• Hybrid work environment and flexible scheduling
• Parental leave top-up and professional development allowances
• Regular social events, wellness programs, and volunteer opportunities
• Access to world-class learning and leadership development through Publicis Groupe
• A culture that celebrates collaboration, innovation, and career growth

We’re committed to building a diverse and inclusive workplace. Accommodations are available throughout the hiring process upon request.

To apply, click “I’m Interested” and submit your resume. We thank all applicants for their interest — only those selected for an interview will be contacted.

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