Marketing Specialist, Growth - Online Grocery (PC Express)

Specialist, Growth Marketing - Online Grocery (PC Express) Location : 500 Lakeshore Blvd West, Toronto ONThis role requires 4 days in-office.At Loblaw Digital, we know that our customers expect the best from us. Whether that means building the best, most innovative online shopping experience, or designing an app that will impact the lives of people across the country, we’re up for the challenge. From our office in Downtown Toronto, we’ve created leading eCommerce experiences in the online grocery shopping, beauty, pharmacy, and apparel spaces, and we’re only just getting started. Why is the role important? We are building Canada’s #1 online grocery service, allowing customers to shop in more ways and receive their groceries when, where and how they want. This journey will be transformational not just for us, but all Canadians. We need big ideas, bigger enthusiasm, and lots of diverse skills to come together and make this a reality. You will be a foundational part of that.As Marketing Specialist for Online Grocery, you will be a key player in driving the growth initiatives for PC Express. Reporting to the Sr. Manager Online Grocery Marketing, you’ll create, coordinate, and execute strategic growth initiatives aimed at increasing customer acquisition, loyalty and enabling new capabilities. You will collaborate with various teams on the development and execution of marketing campaigns and go-to-market plans. You will use data-driven insights to measure and report on overall PC Express performance, specific program progress, as well as identifying opportunities for optimization and future improvement. What you'll do :

Planning :

• Work with the Sr. Marketing Manager to plan growth initiatives across owned, paid and earned channels with a focus on driving customer acquisition, loyalty and business results
• Identify opportunities for new customer acquisition, adoption of new product launches, and initiatives to grow weekly active users.
• Collaborate with various teams to gather inputs, requirements, business needs for growth initiatives.

Execution :

Reporting :

Does this sound like you?

How You’ll Succeed : At Loblaw Digital, we seek great people to continually strengthen our culture. We believe great people model our values, are authentic, build trust and make connections. We’re able to keep innovating because our colleagues are passionate about their work and excited about the future of eCommerce.Looking for a challenge? Good. Love an innovative work environment? Even better.