Data Scientist

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Company Description

Mars United℠ Commerce is a global commerce marketing practice that aligns people, technology, and intelligence to make the business of our clients better today than it was yesterday. Our worldwide capabilities coalesce into four key disciplines — Strategy & Analytics, Content & Experiences, Digital Commerce, and Retail Consultancy — that individually deliver unmatched results for clients and collectively give them an unparalleled network of seamlessly integrated functions across the entire commerce marketing ecosystem. These disciplines are powered by our industry-leading technology platform, Marilyn®, which helps marketers understand the total business impact of their commerce marketing activation, enabling them to make better decisions, create connected experiences, and drive stronger, measurable results. Learn more at https : / / www.marsunited.com / .

Overview

Part of the overall Analytics Group, the Data Science team is responsible for all data modeling, algorithm development, and creating machine learning and AI models. They develop techniques such as regression, classification, clustering, natural language processing (NLP), and more. Additionally, they focus on marketing analytics, using advanced data science techniques to analyze marketing performance, optimize campaigns, and provide actionable insights to enhance marketing effectiveness.

Core Responsibilities

• Data Modeling
• Feature Engineering
• Sentiment Analysis
• Propensity Modeling
• CM3
• Model Training & Testing
• Forecasting
• Multi-touch / Data-driven Attribution

Primary Tools

Responsibilities

Qualifications

Additional Information

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive.

If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com.

All your information will be kept confidential according to EEO guidelines.

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