Channel Marketing Specialist (13 month contract full time)

Fortinet () is a global leader in cybersecurity, delivering a broad, integrated and automated security fabric to enable customers to accelerate their digital journey. Fortinet secures the largest enterprise, service provider, and government organizations around the world. Fortinet empowers its customers with intelligent, seamless protection across the expanding attack surface and the power to take on ever-increasing performance requirements of the borderless network—today and into the future. Only the Fortinet Security Fabric architecture can deliver security without compromise to address the most critical security challenges, whether in networked, application, cloud, or mobile environments. Fortinet ranks number one among the most security appliances shipped worldwide, and more than 500,000 customers trust Fortinet to protect their businesses. Fortinet is headquartered in Sunnyvale, California, with a large Canadian presence, including our Canada HQ in Ontario and product development and FortiGuard cybersecurity teams in Burnaby. We employ over 8,000 professionals globally.

Description :

This Marketing Specialist position has a key role in developing pipelines working with our channel partners. Leveraging our key go to market messaging, work closely with our regional partners to develop strategies to develop opportunities for our partners and our solutions.

Innovative co-marketing activities aligning to both our regional pipeline goals and regional partner enablement and revenue growth will be an integral part of your success.

The ability to pick up patterns and quickly identify successful pipeline generation tactics to be implemented to generate opportunities in an efficient manner while adhering to our brand and putting forth Fortinet’s strengths is essential in this position.

This role will have a considerable number of administrative duties to ensure content is updated on our portals leveraging content from our Americas team, this may require some reviewing to ensure it is tailored to the Canadian market.

There will also be support and administrative tasks assigned from the Field Marketing Manager to help drive the overall regional pipeline and align to the field marketing calendar.

What you’ll do – NEW & Updated

Pipeline Generation :

• Execute partner led marketing activities focused on driving pipeline and supporting regional Channel Account Managers meet their revenue targets.
• Understand marketing data to drive channel & field lead generation and regional pipeline acceleration.
• Translate strategy to growth throughout the marketing funnel and track partner opportunities to conversion, and achieve quarterly Marketing originated opportunities.
• Ensure plans align to field marketing calendar

Channel Partner enablement :

Channel Partner Communications :

Drive Results :

Examples of regional duties include :

Area Field Marketing  Channel Marketing  Audience Sales, End-users, Partners CAMs, and Channel Partners Campaign Type Field-led, direct GTM Through-Partner Events Fortinet Hosted, Tradeshows, Third Party Events Partner-led (co-branded, joint webinars), Sponsorships Reporting Field pipeline & opportunity generation Partner-sourced pipeline Digital End-user lead gen & ABM Co-branded partner campaigns

Required Skills and Experience :

Education :