Digital Marketing Specialist
Key Responsibilities
- Participate and assist in new client pitches
- Manage relationships directly with clients
- Create, define and manage various elements of a client’s direct marketing strategy
- Develop strategies and processes directly linked with DM Campaigns
- Discussing the client’s core message and target audience
- Brainstorming visual and copy ideas with other members of the creative team
- Setup, track, analyze and report directly to the client on website analytics and PPC initiatives and campaigns in accordance with client goals
- Participate in client calls during campaign kick-off and as necessary thereafter
- Responsible for documenting all processes and creating SOP’s for each project
- Recommending solutions / tools for Best Practices for efficiencies and project roll-out for RC Design business
- Assist with scoping relevant project requirements
- Brainstorm and develop concepts for advertising campaigns
- Define target audiences and write user personas
- Analyze client sites for areas that can be improved and optimized
- Conduct keyword research to identify powerful keywords that drive valuable traffic
- Write and optimize effective SEO content for blogs, websites and social media accounts (page titles, meta descriptions, h1s, alt tags, etc.)
- Create and post social media content for clients, as required
- Write powerful calls-to-action to convert visitors
- Fill websites and other content with effective keywords
- Develop and implement link building strategies
- Analyze keywords and SEO techniques used by competitors
- Collaborate with the development team to ensure SEO best practices are properly implemented on newly developed code and to recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
- Be skilled in writing clear, effective, relevant, concise and grammatically correct copy for a multitude of platforms and medium
Understand and deliver copy that reflects different language styles for various target markets
Education
- Bachelor’s Degree, Communications, Marketing, or related field a plus
- Minimum of 3 years of relevant digital marketing experience
- Google certification a plus
Qualifications
- A solid understanding of SEO / SEM
- Proficient with Digital Marketing tools to assist with manage campaigns SEM RushGoogle AnalyticsGoogle Tag ManagerGoogle Search ConsoleGoogle Data StudioGoogle AdsFacebook Business ManagerLinkedIn Campaign Manager
- Understanding of keyword / keyphrase strategy
Compensation
- Competitive salary, commensurate with experience
- Position Type Salaried Full-Time
Benefits
- Shared benefits package 100% coverage
- Flexible Hours (within a typical working day)
- Remote work opportunities
- Open collaborative working culture
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