Digital Marketing Specialist
Position DescriptionJoin us as we go to the world’s poorest places so the most vulnerable are not left behind.About Hope and Healing International : We are a Christian organization, working to bring hope and healing for children with disabilities in the world’s poorest communities.
About this Role : Employment status : Salaried, Full-Time (35 hours per week)Salary : TBD + Benefits & RRSPLocation : 16th Ave - Unit 1, Richmond Hill, OntarioReporting to the Brand Awareness Manager the Digital Marketing Specialist is an internal business partner working to develop successful, long term, strategic relationships with both internal customers and suppliers.
As part of Hope and Healing International’s Marketing team the Digital Marketing Specialist works to align digital and social presence across market segments to grow our online revenues and demonstrate value through innovative, integrated digital marketing approaches.
Essential Duties and Responsibilities : Design, execute and deploy brand aligned, website and social media content aligned with our Integrated Marketing StrategyOversee and ensure the fulfillment of digital projectsPlan, develop and implement our SEO and SEM strategyProactively update and manage digital content across all platforms Analyze and report on digital and social performance (Web / social analytics)Coordinate content and social media calendars that support Hope and Healing International’s objectivesContribute to the development of a social media strategy and execute against KPIsMonitor Hope and Healing’s online presence and respond to donor commentsMonitor industry news and trends to align our overall marketing effortsSuggest and implement digital marketing methods to acquire, engage, retain and lift donorsMonitor results including KPIs and ROIStay up-to-date with digital media trends and new developmentsConduct A / B tests and provide analysis to manage the success of online marketing campaigns, including establishing benchmarks to evaluate successPerform other job-related responsibilities as assigned Our ideal candidate would have : Bachelor’s degree in business, Marketing, Digital Media, or related discipline3 to 5 years of relevant experience in digital marketing Solid experience in Google Analytics, Google Ads, Meta ads and optimizing campaignsExperience with social media management tools and growing online presence Good understanding of digital consumer behavior and digital marketing principlesKnowledge of best practices and standards of online fundraisingProficiency in Microsoft Officee-Marketing Certificate would be considered an assetPhotoshop, Illustrator, and other graphics and media editing software not a requirement but a definite plusSmart, high-energy, creative, detail oriented & highly organized team playerExcellent analytical and project management skillsAn ability to multitask and perform under tight deadlines Working conditions and other requirements : Office environmentMust be fully committed to the core values and mission of Hope and Healing International and be sensitive to its various expressions across cultures and denominationsMust have a reliable source of transportation Why would you want to come and work with us?
You will work shoulder to shoulder with people excited about changing the world for children with disabilities so they can go to school, play and thrive in their community.
You can bring your faith to work it makes for an awesome atmosphere.We provide comprehensive health benefits (medical, dental, vision, etc.
We want to support your plans for retirement, so we provide a generous RRSP contribution, up to 5% of your annual salary.
We believe in meaningful time off, so we offer 15 paid vacation days starting from the first year of service, 10 paid personal days and days off to volunteer and for spiritual growth.
Flexibility and work-life balance are important to us, so we provide a hybrid work model (two work-from-home days each week for most roles) and remote work opportunities.
We love spending time with friends and family, so we end work early on Fridays in the summer to allow our team to enjoy some fresh air and sunshine.
We observe the National Day for Truth and Reconciliation with a day off and emphasize that the recognition and commemoration of the tragic and painful history and ongoing impact of residential schools is a vital component of the reconciliation process.
Employees’ wellbeing is our priority. We have ergonomic and comfortable workspaces / rooms, fitness reimbursement, preferred membership pricing at Goodlife gyms and an Employee Assistance Program (EAP).
We encourage employees’ professional growth. You will be eligible for paid training and development.We are proud to have been certified as a Great Place to Work® for the highly supportive and cohesive culture we’ve built and for inspiring employees to do great work! If this tempts you even a little bit and you meet the minimum requirements, let us set up a conversation.
Please forward your cover letter and resume in one PDF to by May 6, - Only applications with cover letters will be consideredHope and Healing International is a child-and-adults-at-risk-safe organization’.
As a condition of employment, successful candidates will be required to undergo Vulnerable Sector Screening. Hope and Healing International is an equal opportunity employer that is committed to diversity and inclusion in the workplace.
Accordance with the Accessibility for Ontarians with Disabilities Act (AODA), Hope and Healing International strives to ensure that all recruiting processes are accessible.
If you require an accommodation, please advise HR in advance of attending the interview.Only candidates selected for an interview will be contacted.
All other applicants are thanked for their interest.