Digital Merchandising & Search Optimization Specialist- Burlington

Talent Acquisition & Development Strategist | Redefining How Companies Attract, Develop, and Empower Talent

Gerrie Electric is one of the largest independent electrical distributors, with 24 key Ontario locations and over 400 employees. We are a proud family owned, Canadian company and are headquartered in Burlington, ON. We are proud to be a Platinum Club winner of Canada’s Best Managed Companies. Having been in business since 1957, we are an established and well‑respected company in the industry.

Culture

Our core purpose is passionately helping customers be more successful by delivering exceptional experiences. We strive for an inspiring culture and integrity in all that we do.

Our success is powered by our people. We invest in the training & development of our employees and encourage career growth across all areas. We celebrate success and show recognition for a job well done.

We believe a more diverse and inclusive environment brings strength to our organization, helps our customers to succeed and creates a significant competitive edge.

What you'll be doing

We are seeking a motivated Digital Merchandising and Search Optimization Specialist to support and optimize our e‑commerce platforms (B2B and B2C). This role focuses on enhancing product visibility, driving qualified traffic through search engines, generative engine optimization, and improving the digital customer experience. The ideal candidate will have foundational knowledge of digital marketing, e‑commerce merchandising, and a willingness to learn emerging AI technologies in a fast‑paced wholesale environment.

SEO & SEM

• Assist in developing and executing SEO strategies to improve organic search rankings and traffic.
• Conduct keyword research, competitive analysis, and on‑page optimization.
• Monitor and report on SEO / SEM performance metrics and ROI.
• Optimize product listings, categories, and landing pages for conversion and discoverability.
• Collaborate with marketing and product teams to plan and execute promotional campaigns.
• Ensure accurate and compelling product content and imagery.
• Use and update PIM / Website.
• Other responsibilities as needed (related to digital).

GEO (Generative Engine Optimization)

Analytics & Optimization

What you bring to the table

Preferred Skills

We believe in taking care of our people

Words that our employees use to describe us

Inclusive, team‑oriented, motivating, happy, forward thinking, innovative, successful!

Seniority level

Employment type

Job function

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