We’re looking for a Senior Product Manager, Growth to join the AgencyAnalytics team!
AgencyAnalytics enables digital marketing agencies by streamlining client reporting and scaling their efforts through data & automation.
We are an entrepreneurial, fast-paced, and collaborative team working towards transforming the way that marketing agencies are supported - and we’re only getting started!
Reporting to our Director of Product Management, you will have the opportunity to lead our product-led growth initiatives, particularly targeting two areas of growth for us : activation and expansion.
You will take a critical lens to our customer journey and improve the customer experience in ways that will deliver on growth for our business.
You’re a seasoned senior product manager who has applied the fundamentals of product management to deliver on product-led growth.
You’ve led successful product-led growth initiatives at B2B SaaS companies in the past by integrating data-driven insights, design sensibility, and feedback from your partners in sales & marketing.
We’d love to hear from you, even if you don’t meet 100% of the requirements outlined below.
As a Senior Product Manager, Growth, you will :
You will focus on three critical areas that drive growth :
Improve Activation of trial customers to paid customers ,
Increase value for existing customers by focusing on tactics that drives Expansion
Proactively discover and prioritize growth initiatives through customer feedback, research, and data analysis.
Run experiments optimizing product-led growth metrics, including A / B, split, & multivariate testing
Stay on top of market trends; deeply understand our market and our customers needs
Collaborate with stakeholders, leadership, and your team to align on opportunities and desired outcomes that drive product-led growth, especially our sales & marketing teams.
Manage product development in collaboration with engineering, product design, and product marketing
Measure the health of our primary product-led growth metrics and report on impact in a compelling and digestible format
Evangelize product-led thinking across the company
5+ years experience with at least two years experience driving product-led growth initiatives at a B2B SaaS company
A balance of intuitive design sensibility and data-driven decision making
Expert-level proficiency in data analysis and experimentation
An ability to find signals in the noise, translating those signals into testable hypotheses proven / disproven through experimentation
Strong user-centric mindset, with a deep understanding of customer needs and the ability to empathize with users
Excellent written and verbal communication skills, that you’ve used to rally stakeholders around a vision for growth
Familiarity with payments is an asset
Familiarity with MarTech is an asset
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