Regional Accounts Manager

Job Overview

We are seeking a strategic, relationship driven sales professional to join Raute’s North American Sales Team and drive business growth across Canada and the United States. This role is ideal for a true “hunter” who thrives in a long, high-value sales cycle environment and understands that success is built on trust, patience, and deep customer relationships. This is not a transactional role, it requires persistence, commercial discipline, and the ability to navigate complex stakeholder environments. This role emphasizes consultative, solution-based selling, aligning Raute’s products and services with customers’ current and future needs, including anticipating unstated requirements, while driving opportunities efficiently through cross-functional collaboration.

You will also contribute to the development and implementation of Raute’s Sales and Marketing strategies by supporting sales objectives, strategies, targets, and action plans. Success in this role requires strong communication, strategic thinking, commercial acumen, and a comfort level with frequent travel throughout the territory to build client relationships, sales opportunities, and drive sustainable growth.

If you excel at building strategic partnerships, delivering measurable value for customers and have technical working knowledge of wood processing machinery or engineered wood industry — we’d love to hear from you.

In this role you

• Identify business opportunities and deliver sales revenue targets for capex, modernizations and upgrade projects.
• Expand customer base by generating sales leads, responding to and following up on sales inquiries, and facilitating sell-through in the parts and service department.
• Expand the relationships with existing customers by continuously proposing solutions that meet their objectives.
• Acquire a thorough understanding of customer needs and requirements.
• Acquire expedient proficiency with Raute capabilities to effectively sell a full range of Raute products and services.
• Advise senior management on prospective business opportunities, maximizing revenue and cost controls.
• Work closely with the Commercial Excellence teams in Raute North America and Finland to support the development of the annual marketing plan by providing sales targets, forecasts, and relevant sales materials, collateral, and documentation. Develop and analyze market sales reports, sales figures, monthly sales forecasts and quarterly sales reviews.
• Establish and oversee sales administration that aligns with operational and customer requirements by meticulously maintaining customer accounts, enhancing CRM and supporting comprehensive sales reporting.
• Prepare sales presentations of products and services tailored to customer's needs and present at meetings.
• Maintain current information on products, competitors, technology, and fluctuations in market performance.
• Represent Raute at open houses, trade shows, and build professional relationships in industry groups.
• Manage and coordinate frequent travel to prospects, clients and operating locations throughout the territory.
• Aid in resolving any issues and problems faced by customers and deal with complaints to maintain trust.
• Other duties as assigned

To succeed in this role, you should have:

• 5+ years of experience effectively selling within the industrial equipment or wood processing machinery industries, or strong working knowledge of processing machinery, ideally in the wood or engineered wood industry.
• Degree or diploma in electrical technology and/or Business, or equivalent trade experience an asset
• Extensive technical working knowledge of wood processing machinery or engineered wood industry desired
• Proven ability to develop new business opportunities with small and large companies.
• Proficient business analysis skills to proactively manage sales objectives.
• Microsoft applications, CRM, exposure to ERP systems
• Flexibility to travel up to 50% through Canada and the U.S
• Must possess a valid passport and driver's license

Attributes

• Exceptional communication, presentation, negotiation and interpersonal skills
• Highly driven and enthusiastic self-starter with a proactive commitment to excellence in customer service
• Positive and professional attitude under pressure and ability to quickly build rapport with others.
• Proven customer-oriented skills in a service environment
• Demonstrated ability to meet commitments and able to establish operational and workload priorities.

Benefits

• Extended health benefits for you and your family, including a Health Spending Account
• RRSP employer contribution matching
• Career development opportunities, we promote from within and encourage employees to apply for internal roles, including apprenticeships
• EV charging stations
• Potential Annual bonus
• Employee appreciation events
• Tuition reimbursement for professional development
• Paid time off

Join Our Team at Raute!

At Raute, we offer more than a job. We offer a meaningful career in an industry that makes a difference. We provide a supportive and innovative work environment where employee well-being and professional growth are priorities.

Our approach embraces a total rewards approach, which includes both monetary and non-monetary benefits. This holistic concept encompasses everything from base salary, learning and development opportunities, work-life integration, and other intangible benefits that contribute to overall employee satisfaction and engagement.

We recognize the value of work-life balance and offer flexibility through our hybrid working model. However, this role is hands-on and highly collaborative, requiring a consistent on-site presence to support in-person team engagement and operational needs. While some flexibility in hours is available, success in this position depends on active participation in office-based work and close collaboration with colleagues and stakeholders.

Join Raute – Where Innovation Meets Opportunity

At Raute, we build more than machines. We contribute to shaping the future of the Engineered Wood Products industry. We are a community of innovators, creators, and problem-solvers.

As a forward-looking technology leader and trusted partner in the Engineered Wood Product sector, we help our customers maximize raw material efficiency and support sustainable operations through data-driven innovations. With over 115 years of experience and a global presence, we are a leader in veneer, plywood, and LVL industries. Our vision is to be the partner to future-proof the wood industry. With our innovative solutions, we drive change and promote a resource-efficient society. Raute’s head office and main production are in Lahti, Finland, with additional manufacturing sites in Kajaani, Canada, and the USA.

Sustainability is at the core of everything we do. We are committed to leading the industry towards a more sustainable future in engineered wood products by creating long-term value for our customers, society, and the environment.

Our culture is built on strong values: Creating Customer Success, Promoting Development, Acting Sustainably, and Achieving Together. These values guide our daily work and describe the people who succeed at Raute. We believe that every employee has a voice and their contributions are valued. We encourage open communication and collaboration, ensuring that everyone's ideas and perspectives are heard and respected.

Join us and be part of a company that not only values your professional development but also cares about your well-being. Together, we can achieve great things and make a positive impact on the world.