Senior Social Media Strategist

About the Role

At Mount Royal University, we’re in the business of opening minds and changing lives through an amazing undergraduate university education.

And now, we’re looking for a Senior Social Media Strategist to join the Marketing and Communications team and help us share our story with the world.

As the Senior Social Media Strategist at MRU you are at the forefront of our digital journey, shaping our online presence, and driving engagement with students, faculty, and the global community.

We're seeking a dynamic, creative, and strategic thinker to lead our social media strategy and elevate the MRU brand in the digital landscape.

You are an exceptional communicator and storyteller with a passion for technology and digital platforms. You are a leader who is comfortable providing guidance across the institution on social media best practices and content creation, as well as implementing a long-term strategic social media content plan.

This role requires you to work closely with teams and leaders throughout the institution.

MRU is committed to maintaining and further developing a diverse campus. This role requires a dedication, understanding, professional experience and / or lived reality that ensures the incumbent is aware of and committed to diversity and inclusion.

This position is a permanent full-time role working 35 hours per week.

Responsibilities

• Work closely with the social media specialist and oversee the day-to-day activities of the institutional social media accounts, storytelling, and strategy for clients.
• Oversee and provide ongoing direction, supervision and training to social media administrators campus-wide to ensure adherence to best practices, usage guidelines, brand, and crisis communication protocols.
• Provide leadership and guidance to strategists when social media is required in plans, programs and initiatives.
• Responsible for researching and evaluating emerging social media, and digital communication tools to manage risk, enable day-to-day operations and align with long-term strategic plans.
• Use social media strategies to significantly increase the reach of institutional priorities such as recruitment initiatives, student retention, community partnerships, and alumni and donor initiatives.
• Translate the University brand, traditional media, key events, partnerships and marketing campaigns into social media opportunities to increase the University’s reach and profile.
• Use data and analytics tools to measure social media performance and provide insights for continuous improvement.
• Actively participate in photography, videography and editing for social media and other digital platforms when required in coordination with other marketing and communications team members
• Play a critical role in issues management and crisis communications.

Qualifications

• Bachelor degree in a related field or equivalent
• 5 - 8 years of direct social media experience with a large, complex organization
• Previous post-secondary experience is an asset
• A highly organized self-starter, skilled storyteller and creative problem solver who has highly evolved judgment and interpersonal skills
• Well-rounded experience in communications, issues management and emergency response, and reputation management
• Demonstrated ability to adapt writing style for various purposes
• Experience with videography, photography, editing and design template software

What We Offer

Talented and committed employees are the driving force behind student success. We strive to be an employer of choice among Canadian post-secondary institutions.

At Mount Royal University, we recognize that people are a combination of many intersecting identities; we work to cultivate an environment that welcomes the whole person, and harnesses the strength that is available in our diversity, creating a rich and inclusive workplace.

Investing in the learning and development of our employees benefits the individual and the University. A variety of services, resources and programs encourage a healthy, productive workplace.

Mount Royal University offers a competitive total compensation package including health and dental benefits, pension, health and personal spending accounts, paid vacation, winter holiday closure, personal days and a free membership in our fully equipped recreation centre.

Our campus offers the convenience of a full medical clinic, dentist and pharmacy, as well as a variety of wellness services such as physiotherapists and massage therapists.

Campus Recreation offers many activities, including personal training, climbing, aquatics, sports and certifications for students, employees and the public.