Digital Marketing Coordinator

The Driving Force Group of Companies is now hiring a Digital Marketing Coordinator to join our inclusive, energetic, and dynamic team.

Someone who exhibits our company values of integrity, respect, commitment and passion. The Digital Marketing Coordinator is a pivotal part of our marketing team, responsible for developing, executing and reporting for online campaigns that support a sustained pipeline of quality leads and build awareness among target audiences.

This is a permanent full-time position working out of our corporate office in Edmonton, AB.

Why work with us?

• You matter, we support you. We pay competitive wages and benefits, including extended health with a spending account, and dental.
• We take care of our people. You get 50% off rentals at any DRIVING FORCE location. We offer you our company RRSP matching program, to look after your future.
• Work / Life balance is important. You get 3 weeks accrued vacation, a flexible working environment, and wellness time to focus on yourself or your loved ones
• We want you to grow. Our fun and inclusive company culture enables our employees to grow their careers with us. You get hands-on training and a path forward in the company if you want to develop your career.
• A dynamic and collaborative work environment
• The chance to be part of a forward-thinking team in the automotive industry.

What You’ll Do

• Plan, manage and optimize digital campaigns to support awareness and lead generation across multiple platforms, including display, email, social, PPC and others.
• Apply audience insights, trends and other relevant data to build and support an effective online presence.
• Monitor and report on campaign performance, including impressions, clicks, leads, conversions, email performance and other relevant metrics.
• Monitor and report on campaign budgets.
• Work closely with internal stakeholders to plan and manage a campaign calendar.
• Identify the latest trends and technologies affecting our industry.
• Oversee execution of customer feedback tools.
• Support online inventory management.
• Support third-party booking site management.

What You’ve Done

• Post-secondary education in digital marketing or related field.
• 1-3 years of experience in digital marketing
• Experience in the automotive industry is considered an asset.
• Demonstrated success with digital campaigns.
• Demonstrated ability to apply data to support decision-making.
• Experience with marketing automation and CRM tools.
• Strong knowledge of social media and other basic marketing platforms.
• Strong project management, multitasking, and decision-making skills.
• Excellent written and verbal communication skills.
• Ability to work collaboratively within a team.
• Experience working within a budget.
• Pre-hire Criminal Security Clearance and Credit Check are required.

Please note all offers of employment at The Driving Force Inc. are conditional upon the successful completion of a pre-hire background check.

This may include anything up to and including a criminal history check, reference checks and / or credit check.

The Driving Force Inc. is an equal opportunity employer that embraces diversity in the workplace and encourages applications from qualified individuals, visible minorities, aboriginal peoples, and persons with disabilities.