Marketing Specialist

Key Responsibilities

Website & E-Commerce Management

Manage and maintain web content, listings, templates, and visual assets across hotel, restaurant, and experience websites. Build and update web pages, landing pages, and seasonal campaigns using CMS platforms and page builders (WordPress, Divi, Elementor, or similar). Ensure brand consistency, accuracy, accessibility, and frictionless user experience across all digital environments. Conduct regular website audits, QA testing, and performance reviews to identify issues related to UX, responsiveness, SEO, and overall functionality. Collaborate with internal teams and external vendors to gather content, imagery, and specifications for web updates.

Front-End Web Development

Implement page layouts, components, and interactive elements using builder applications (Divi, Elementor, or similar). Make light front-end modifications using HTML / CSS; familiarity with JavaScript considered an asset. Improve site speed, responsive design, and user flow through ongoing optimization.

SEO & Optimization

Conduct keyword research and support on-page SEO strategy. Optimize metadata, headings, alt text, structured content, internal linking, and tagging. Develop website and blog content optimized for organic search, AI-driven discovery, and large language models (LLMs). Monitor SEO performance using Google Search Console and tools like SEMrush, Moz, Ahrefs, or Screaming Frog. Identify and resolve SEO issues such as broken links, crawl errors, duplicate content, and missing assets.

Digital Campaign Execution

Coordinate web-based digital campaigns. Ensure campaign assets, landing pages, and messaging are aligned across channels. Collaborate with design to implement UX / CRO improvements aimed at increasing conversions. Track user behavior using heatmaps and analytics tools (Hotjar).

Reporting & Performance Analysis

Generate website and campaign performance reports using Google Analytics, Looker Studio, and other BI tools. Maintain dashboards with real-time and historical data visualization. Provide actionable insights to guide digital strategy, improve conversion rates, enhance SEO, and support revenue goals.

Skills & Qualifications

2+ years of experience in digital marketing, web content management, web development, or e-commerce. Hands‑on experience with CMS platforms (WordPress). Experience using builder applications such as Divi Pixel, Elementor, or equivalent page‑building frameworks. Strong understanding of SEO best practices and familiarity with SEO tools (SEMrush, Ahrefs, Moz, Screaming Frog). Working knowledge of Google Analytics, Google Search Console, Tag Manager. Basic HTML / CSS skills; JavaScript familiarity considered a bonus. Basic design capabilities (Photoshop, Illustrator, or Figma) an asset. Highly organized with strong attention to detail and consistency. Ability to multitask and collaborate effectively with cross‑functional teams. Post‑secondary education in Marketing, Communications, Web Design, or related field preferred. Preference given to candidates residing in the Bow Valley.

Why Join Us?

Work with a fun, creative, and passionate team in the heart of the Canadian Rockies. Competitive salary and extended health benefits. Opportunities for professional development and career growth. Staff discounts on lodging, dining, spa, and retail experiences. Be part of a company that values innovation, collaboration, and supporting the local community.

How to Apply :

Ready to shape the digital identity of Banff Caribou Properties?

Send your resume and a brief cover letter highlighting your experience—and tell us what excites you most about this opportunity.

We can't wait to hear from you

If you're ready to take the next step in your career, BCP offers an outstanding environment with opportunities for advancement, a fun work atmosphere, and exceptional benefits.

Please note : Only candidates selected for further consideration will be contacted.

BCP is committed to creating a workplace where everyone can succeed. As a signatory to the Bow Valley Workplace Inclusion Charter, we are dedicated to building a diverse, equitable, and inclusive team. We actively work to remove barriers for applicants and team members from equity‑seeking groups. If you require assistance with the application process or need accommodations, please reach out to us at or

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