Manager, Marketing

Job Description

Job Description

Salary : $65,000 - $115,000

Pier 4 a certified Great Place to Work!

At Pier 4 our portfolio of multi-family real estate assets is growing and as a result we are looking for an experiencedMarketing Manager to join our team inour Cambridge office.We are looking for a Marketing Manager, who wants to be part of our exciting journey and is truly engaged in being an advocate of and executing, best-in-class property marketing.

At Pier 4 we aspire to be the leaders in this space and at the same time we are grounded by years of expertise in property management, relationship-oriented business practices and a drive for continuous improvement. We maintain our properties with a focus on revitalization to assure our residents feel comfortable in their homes.

The Marketing Manager reports to the VP, Property Operations and works closely with the corporate marketing team to ensure brand compliance and consistency in tone and manner. The Marketing Managers responsibilities include but are not limited to; creating and executing a comprehensive marketing plan for Pier 4 Residential, a heavy focus on maintaining and managing the Pier 4 Residential website, rent sinc, Rental.ca and RENTCafe (planned implementation June 2025). RENTCafe is part of the Yardi Marketing Suite and is a marketing and leasing software platform featuring websites (with a custom CMS), social media, event management, email & SMS communications, on-line leasing and a resident portal.

Responsibilities

• Create and execute a comprehensive marketing plan for Pier 4 Residential aligned with corporate marketing strategy, brand guidelines and tone and manner
• Work closely with the Corporate Marketing team, Leasing Specialists and Asset Management to project manage and implement website updates and SEO
• Ensure property information is accurate and up to date on all Corporate and Property websites
• Upload and edit content (property and neighbourhood descriptions, amenities, photos, slide shows, etc.) for all Pier 4 properties
• Proficient in Google Analytics and other tracking codes
• Test and implement new features such as interactive site maps, ILS syndication, etc.
• Work closely with the Property Management and Marketing teams in the creation of flyers, signs and resident communications
• Provide social media content to enhance awareness in the communities we serve
• Compile key data by property and suite for the CMS File Management and Data Capture
• Work with the marketing team to create and update marketing collateral material using Canva
• Monitor resident satisfaction survey platform and pull reports
• Coordinate involvement in rental association events and promotions
• Assist the Property Administration department as needed.
• Identify opportunities to leverage technology and create operational efficiencies.

Education, Qualification and Experience