Staff Product Manager, Growth

Who We Are

Babylist is the trusted platform for millions of growing families. For over a decade, Babylist has been the technology solution for expecting parents and the community that supports them, expanding from baby registry into a full-service platform that helps parents make decisions with confidence, stay connected, and build happy and healthy families.

Every year Babylist helps over 9M people make purchases through its registry, app, ecommerce shop, and comprehensive product guides.

The Babylist ecosystem now includes Babylist Health, which provides access to products and services including insurance-covered breast pumps, Expectful, a new voice in health and wellness for pre-pregnancy through postpartum care, and The Push, a branded content studio that works with the biggest companies in the baby space.

With over 59M monthly pageviews and 1.2M TikTok followers, Babylist is a generational brand leading the $88 billion baby product industry.

To learn about Babylist’s registry options, editorial content, and more, visit

Our Ways of Working

We have team members located across the United States spanning multiple time zones. This means we put in extra effort to make sure we connect and collaborate in ways that make sense for us.

We know how valuable the flexibility of remote work is for our employees.

We know that personal connection is the foundation for the great work we do together. In order to build those relationships with team members in other cities, we meet with coworkers in person two times a year at a full company offsite and a departmental offsite.

These offsites are expected of employees and are great opportunities to meet the people you work with every day and to do some of the work that is much more difficult to do virtually.

What the Role Is

As the Staff Product Manager for Growth you will play a key role in defining the Babylist growth strategy. In addition, you will own the product strategy, roadmap, and delivery for our growth experiences.

There will be a strong focus on making sure we meet our customers where they are. We believe that growing our user base is directly tied to building great Babylist experiences that meet their unique preferences and needs.

The successful candidate will have a deep understanding of how to build for different user needs and behaviors. They will also have a proven track record of working with marketing teams to build compelling end-to-end channel experiences.

This includes our key first interaction through user onboarding. As a Staff Product Manager, you will also need to be strong in data-driven experimentation, communication, open debate, and teamwork.

Your efforts will directly impact our customer experience and business results, working closely with our marketing, engineering, design and data teams.

You will enhance our existing registry, content and e-commerce experiences, and develop compelling new opportunities for new parents.

You are a person who is passionate about improving lives through the products you build. At Babylist, you will have the opportunity to positively impact millions of growing families during these important life milestones.

Who You Are

• You're an experienced Product Manager with an impressive record of driving new user growth for consumer focused products, ideally with 7+ years of experience
• You have demonstrated a deep empathy for users and express it in the details of design, interaction and execution of your products
• You have experience and a strong understanding of acquisition marketing and can easily speak to strategy, data, and performance
• You are a concise communicator.
• You’re data-driven, utilizing quantitative and qualitative data to solve challenging customer problems and an understanding of how to capture and interpret metrics to drive your growth strategies
• Deep knowledge of growth experimentation tactics, with a strong understanding of the customer journey, and a proven track record of driving user growth
• You find opportunity in ambiguity; able to independently identify, advocate for, and execute on new opportunities in the absence of a clear mandate
• You’re able to ruthlessly prioritize in order to get the right things done with the adaptability to pivot into different focus areas
• You have experience defining consumer product strategies and roadmaps from inception to launch

How You Will Make An Impact

• Drive user growth by managing the full product management cycle for your roadmap : Discovery, Validation, Development, Launch and Measure / Iterate
• Conduct comprehensive data analysis, A / B test, and market research to identify new and innovative growth opportunities
• Collaborate closely with growth marketing, core product, analytics, and creative teams to define and refine new experiences to drive user growth
• Understand business goals and targets in the growth space, and develop and manage a clear product roadmap with key stakeholders
• Manage multiple complex projects and priorities in the ever changing start-up environment

Why You Will Love Working At Babylist

• We invest in the infrastructure you’ll need to be supported and successful : tools, opportunities to connect with colleagues, and a stipend to help you set up your office
• We build products that have a positive impact on millions of people’s lives
• We work at a sustainable pace which means work / life balance is a real thing here
• We believe technology and data can solve hard problems
• We believe in exceptional management
• We are an antiracist organization and doing the work to support differences of all kinds
• We offer competitive pay and meaningful opportunities for career advancement
• We have great benefits like company paid medical, dental, and vision, a generous paid parental leave policy, and 401k with company match
• We care about employee wellbeing with perks for physical, mental and emotional health, parenting, childcare, and financial planning

Babylist takes a market-based approach to pay, and pay may vary depending on your location. Your actual base salary will depend on factors such as your skills, qualifications, experience, and work location.

The estimated pay range for this role is CAN $206,000.00 - $215,800.00

In addition, Babylist offers equity, bonus, and benefits, including company paid health, dental and vision insurance, 401(k) matching, flexible spending account, and paid leave (including PTO and parental leave) in accordance with our applicable plans and policies.

IMPORTANT NOTICE : Our company takes the security and privacy of job applicants very seriously. We will never ask for payment, bank details, or personal financial information as part of the application process.

All of our legitimate job postings can be found on our official career site. Please be cautious of job offers that come from non-company email addresses (@babylist.

com), instant messaging platforms or unsolicited calls.

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