Sales Manager - New Division

Overview

Breakthru Beverage Canada (BBC) is the leading Sales Broker in the Canadian marketplace representing suppliers such as Diageo, Brown-Forman, Casamigos, Aquilini Brands, EPI and Lucas Bols.

At BBC, we put a premium on building a strong team culture and we measure success through the daily practice of our Breakthru .

With this foundation in place, we continue to evolve and grow our business using the most effective sales tools to give our people and brands the best opportunity to win in all channels .

Drive volume and grow business portfolio in assigned region on annual, monthly, customer and brand basis. Work closely with Trade Development, supplier counterparts, field sales and customers to manage business and programs.

Lead, coach and develop team capabilities and skill set. Lead implementation of company strategy at customer level via programs that recognize brand strategic and tactical objectives.

Foster productive relationships with accounts / customers.

Department : Sales

Reports To : Regional Director

Responsibilities

• Lead development of annual plans for key accounts that state agreed brand and consumer strategies and insure the delivery of business goals
• Collaborate with Trade Development to manage and evaluate all promotional spending and performance by account and implement corrective business building actions
• Beat the plan and competition through net sales value, growing share and volume.
• Promotional calendar implemented flawlessly across all stores in selected accounts
• Ensure approval of new items / innovation brands and SKUs on a timely basis
• Proactively participate with Trade Development and Sales Management in strategy briefing sessions while continuously providing feedback on program execution and effectiveness
• Support Sales Management and Trade Development in the development of account specific presentations as well as goals for distribution and merchandising promotion execution
• Analyze competitive activities and generate insights to create a competitive advantage.
• Assign and achieve goals by account, ensure accurate sales forecasting activities.
• Develop and maintain strong relationships with customer base
• Provide on-going and current assessments of the results of plans by channel, key account and individual customer
• Provide leadership, coaching and development of direct reports
• Lead direct reports effectively by clearly communicating roles and responsibilities, expectations and deliverables
• Ongoing training and development of direct reports through continued instruction during regularly scheduled in- field accompaniment, market surveys and observance of sales team meetings.
• Grow distribution of brands into existing accounts, including new products, and new sizes of existing products.
• Assign goals by individual and assess progress by territory / account for distribution, volume, profit, and sell- through execution.
• Other duties, as assigned by the jobholder’s supervisor, may also be required.

Qualifications

• Bachelor’s Degree required
• 4-5 years’ experience in a similar role
• Excellent computer skills, including advanced Excel and MS Office
• Excellent organizational and communication skills (written and verbal)
• Demonstrate sound judgment and problem solving skills
• Excellent leadership and sales capabilities with strong presentation and interpersonal skills
• Proven track record in coaching, people management and team development
• Strong organizational and multi-tasking capabilities
• Strong Project Management skills
• Capable of seeking out new ideas, exhibit initiative and be proactive
• Managing complex customer relationships
• Excellent Negotiation and Persuasive Selling Skills
• Knowledge of Cannabis Regulations, market trends and competition is an asset
• Relevant cross-functional experience (finance, operations, IT, HR, project management, etc)
1 day ago