Digital Marketing Specialist

Responsibilities

• Responsible for spearheading strategy, defining goals and meeting marketing objectives across digital channels to support digital transformation and business growth for Liebherr Canada and each of its product segments.
• Responsible for the administration, reporting, optimization, and evaluation of websites, online marketing campaigns, social media platforms and display advertising.
• Responsible for content management, web design, implementation and administration of websites and databases.
• Project lead and responsible for the managing of Liebherr Canada's, SharePoint pages. Designing, developing, and maintaining site content and capabilities of the existing portals in collaboration with the IT department.
• Execute and optimize email marketing campaigns, from managing and segmenting email lists to integrating necessary landing pages
• Plans and implements Search Engine Optimization (SEO) measures (content and technical). This includes keyword search, use of analytics data, optimization and effectiveness analysis of existing websites (usability, findability, visibility and testing), and development of on-site and off-site strategies for optimal index ability / crawlability.
• Liaise with divisons to create Marketing Campaigns for MyLiebherr
• Analyzes and monitors market trends and competition

Competencies

Our Offer

Liebherr Canada Ltd. is committed to provide a diverse, inclusive, safe and dignified work environment for all employees, regardless of gender, race, ethnicity, sexual orientation, disability, religion, or any other aspect of their identity.