Director, Mass Marketing

DIRECTOR, MASS MARKETING

Join us as we go to the world’s poorest places so the most vulnerable are not left behind.

About Hope and Healing International :

We are a Christian organization, working to bring hope and healing for children with disabilities in the world’s poorest communities.

About this Role :

Employment status : Salaried, Full-Time

Salary : TBD + Benefits & RRSP

Location : 1600 16

Ave - Unit 1, Richmond Hill, Ontario

Reporting directly to the Chief Operations Officer, the Director, Mass Marketing is responsible for the mass marketing activities of the organization

Essential Duties and Responsibilities :

• Create and execute a mass marketing strategy to advance the core mission, vision and overall strategic plan of the organization
• Develop and manage the annual mass marketing budget
• Communicate information regarding the organization, its mission, its activities and the impact of donated dollars to targeted audiences
• Promote and guard the organization’s brand
• Participate in program strategy development, providing the donor voice and perspective in discussions
• Manage and coach a team of marketing, production and creative managers
• Work closely with Hope and Healing International’s technical experts, support services and full marketing team to implement the annual mass marketing plan
• Analyze results, adjusting the mass marketing plan to reach goals effectively and efficiently
• Research and network in the industry to stay abreast of developments, with an eye to opportunities 3-5 years out
• Reporting to and communicating with leaders at every level of the organization, as appropriate
• Perform other job-related responsibilities as assigned

Our ideal candidate would have :

• Bachelor’s degree in journalism, Communications, Marketing, Public Relations or related field is required
• At least 8 years of proven experience in marketing or fundraising
• Three or more years of experience managing staff
• Experience in working in a not-for-profit environment is preferred
• Must be able to demonstrate strong strategic and analytical thinking
• Must be able to demonstrate strong managerial skills
• Excellent written / oral communication skills
• Comprehensive knowledge of donor-centred fundraising
• Broad understanding of mass marketing and mass communication utilizing current media and emerging technologies (radio, TV, mail, print, face-to-face, phones, web, social media, etc.)
• Knowledge of philanthropy landscape and trends
• Proven leadership abilities
• Ability to succinctly articulate the organization’s mission and the case for support in a clear and compelling manner
• Self-motivated strategic thinker with a proven record working independently and in a team to achieve results
• Work effectively under pressure with competing priorities
• Working knowledge of MS Office
• Experience working with a donor management software

Working conditions and other requirements :

• Standard office environment
• Must be fully committed to the core values and mission of Hope and Healing International
• Must be eligible to work in Canada
• Must be willing to work outside of normal business hours in relation to the organization’s events and meetings
• Must have a reliable source of transportation

Why would you want to come and work with us?

• You will work shoulder to shoulder with people excited about changing the world for children with disabilities so they can go to school, play and thrive in their community.
• You can bring your faith to work it makes for an awesome atmosphere.
• We provide comprehensive health benefits (medical, dental, vision, etc.)
• We want to support your plans for retirement, so we provide a generous RRSP contribution, up to 5% of your annual salary.
• We believe in meaningful time off, so we offer 15 paid vacation days starting from the first year of service, 10 paid personal days and days off to volunteer and for spiritual growth.
• Flexibility and work-life balance are important to us, so we provide a hybrid work model (two work-from-home days each week for most roles) and remote work opportunities.
• We love spending time with friends and family, so we end work early on Fridays in the summer to allow our team to enjoy some fresh air and sunshine.
• We observe the National Day for Truth and Reconciliation with a day off and emphasize that the recognition and commemoration of the tragic and painful history and ongoing impact of residential schools is a vital component of the reconciliation process.
• Employees’ wellbeing is our priority. We have ergonomic and comfortable workspaces / rooms, fitness reimbursement, preferred membership pricing at Goodlife gyms and an Employee Assistance Program (EAP).
• We encourage employees’ professional growth. You will be eligible for paid training and development.

We are proud to have been certified as a Great Place to Work® for the highly supportive and cohesive culture we’ve built and for inspiring employees to do great work!

If this tempts you even a little bit and you meet the minimum requirements, let us set up a conversation.

Please forward your cover letter and resume - Only applications with cover letters will be considered

Learn more about Hope and Healing International here

Hope and Healing International is a child-and-adults-at-risk-safe organization’. As a condition of employment, successful candidates will be required to undergo Vulnerable Sector Screening.

Hope and Healing International is an equal opportunity employer that is committed to diversity and inclusion in the workplace.

Accordance with the Accessibility for Ontarians with Disabilities Act (AODA), Hope and Healing International strives to ensure that all recruiting processes are accessible.

If you require an accommodation, please advise HR in advance of attending the interview.

Only candidates selected for an interview will be contacted. All other applicants are thanked for their interest.