Marketing Manager, Wireless (Marketing Qualified Leads Strategy)

Description

Join our team :

The TELUS Business Solutions (TBS) organization is dynamic, fast-paced, and entrepreneurial. Together, the team is responsible for driving profitable growth within a key growth segment for TELUS : Small & Medium business (SMB).

Our team has direct responsibility for all 4 Ps’ (product, price, place, and promotion) of the marketing mix to drive our business performance.

You will join a team on a growth journey, managing highly visible programs, owning the marketing qualified leads portfolio under our Wireless strategy to drive acquisition and retention outcomes for the SMB P&L through outbound & digital sales programs.

Here’s what we will accomplish together :

We are looking for a motivated, high-energy, and results-oriented individual to join the team for the role of Marketing Manager, for our Marketing Qualified Leads (MQL) strategy under our SMB Wireless Programs team.

Your mandate is to strategize how we grow our market share through wireless programs; by targeting marketing qualified leads generated from customers who opt in within our advertising campaigns, demonstrate intent to buy or churn, and / or engage with our website.

You will drive the end to end integrated strategy of your programs cross functionally including prospect source development, allocation strategy and distribution to sales, and measuring results.

We are looking for an inquisitive entrepreneur with a willingness to question the status quo, able to work collaboratively with multiple stakeholders, and will get deep in the data to create a strategy.

Here’s how :

• Own the end-to-end strategy, execution and performance of several programs and deadlines
• Manage prospect funnel management strategies with a mixture of lead scoring, outbound calling and inbound tactics to move customers closer to purchase phase
• Execute highly cross-functional projects with marketing, sales partners and data teams to deliver on program goals, improve conversion and positively impact business mobility targets
• Conduct regular performance management and deep dives into raw data to derive actionable takeaways and areas of opportunities
• Simplify complicated data results into easy-to-understand presentations to various levels including regular program summary updates to our leadership team

Qualifications

You are the missing piece of the puzzle :

• You have a solid foundation for data dissection - ability to measure, report, and pivot results as well as make data-informed recommendations
• You have strong people skills, ability to develop relationships with key stakeholders, and ability to work within a team
• You thrive in change and ambiguity, handling shifting demands with ease
• You are known for your ability to prioritize projects, to manage multiple deadlines simultaneously, and to help meet our collective goals in an exciting and agile environment
• You can zoom in and out, balancing both strategy & marketing execution
• You have an undergraduate degree in business or a related discipline
• Having a minimum 3+ years of work experience in marketing is desired
14 days ago