Content Marketing StrategistGoodMorning • Edmonton, Division No. 11, CA
Content Marketing Strategist
GoodMorning • Edmonton, Division No. 11, CA
7 days ago
Job type
- Full-time
Job descriptionDevelop high-quality, engaging content across various channels, including blogs and website pages, while optimizing existing content to improve its performance and alignment with business objectives. Become a sleep product expert and write in-depth, informative, and engaging mattress review articles and comparisons, ensuring accuracy and incorporating relevant keywords for SEO. Research and write compelling reviews and comparisons of other sleep-related products, such as pillows, bedding, and sleep accessories. Coordinate with the product engineering team to test products, gather data, and incorporate technical insights into your content. Continuously review and update existing articles using A / B testing and analytics tools (e.g., Google Analytics) to identify opportunities for improvement in clarity, engagement, and conversion rates. Apply SEO best practices to all content, including keyword research, on-page optimization, and link building, to improve search engine rankings and drive organic traffic to the website. Monitor, analyze content performance and report on content metrics, including traffic, engagement, conversion rates, and revenue impact. Provide insights and recommendations to enhance performance and pivot strategies as needed. Partner with cross-functional teams to ensure content aligns with broader business goals. Support product launches, campaigns, and other marketing initiatives with targeted content. Contribute to the development and maintenance of the company's content calendar, ensuring a consistent flow of high-quality content across all platforms. Stay up-to-date on the latest content marketing best practices, SEO techniques, and emerging trends in the sleep industry. Bachelor's degree in Marketing, Communications, Journalism, or a related field. Proven experience in content marketing, with a demonstrated ability to write, edit, and optimize content for digital channels. Strong understanding of SEO, AEO principles and content optimization techniques. Strong understanding of data-driven performance marketing. Strong analytical skills and familiarity with data tools such as Google Analytics, Google Search Console SEMrush, or AHREFS. Excellent writing, editing, and proofreading skills. Experience with content management systems (CMS). Exceptional storytelling ability and a passion for creating engaging content. Strong understanding of digital marketing principles and best practices. Data-driven mindset with the ability to analyze content performance and identify areas for improvement. Creativity and originality in developing content ideas and formats. Meticulous attention to detail and accuracy in content creation and editing. Proven ability to collaborate closely with marketing team members, creative professionals, and other stakeholders. Ability to take direction and incorporate feedback effectively, while maintaining a positive, solution-oriented attitude. Ability to work both independently and as part of a team. Strong time management and organizational skills to meet deadlines and manage multiple content projects simultaneously. A passion for content marketing and a desire to stay current with industry trends, tools, and techniques.
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About The Role
We’re looking for a data-driven storyteller who can turn insights into high-performing content that fuels GoodMorning.com’s growth. The Content Marketing Strategist creates, optimizes, and analyzes content across blogs and website pages to attract, engage, and convert our audience especially through in-depth reviews and comparisons of sleep products. This role blends strong writing skills with SEO expertise, analytical thinking, and close collaboration with marketing, product, and engineering teams to drive organic traffic, improve rankings, and increase revenue.
About Us
GoodMorning.com Inc. is a Canadian digitally native direct-to-consumer brands company. Our mission is to provide branded products of remarkable quality and value that customers love. We earn market share by obsessing over our customers, being relentlessly better, moving fast and doing it right, applying an ownership mindset when solving challenges, and celebrating wins together.
Benefits And Perks
- Competitive compensation, vacation, profit share, and equity package
- 100% employer-paid extended benefits - health and dental
- Employee Assistance Program
- 125% RRSP matching (10% of salary, up to a maximum of $10k / yr)
- Employee product discounts
- Transportation Reimbursement
In this role, you will
Our ideal candidate
Skills
Seniority level
Entry level
Employment type
Full‑time
Job function
Marketing and Sales
Industries
Retail
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Marketing Strategist • Edmonton, Division No. 11, CA
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