Talent.com
Content Marketing Strategist
Content Marketing StrategistGoodMorning • Edmonton, Division No. 11, CA
Content Marketing Strategist

Content Marketing Strategist

GoodMorning • Edmonton, Division No. 11, CA
Il y a 17 jours
Type de contrat
  • Temps plein
Description de poste

Join to apply for the Content Marketing Strategist role at GoodMorning

6 days ago Be among the first 25 applicants

About The Role

We’re looking for a data-driven storyteller who can turn insights into high-performing content that fuels GoodMorning.com’s growth. The Content Marketing Strategist creates, optimizes, and analyzes content across blogs and website pages to attract, engage, and convert our audience especially through in-depth reviews and comparisons of sleep products. This role blends strong writing skills with SEO expertise, analytical thinking, and close collaboration with marketing, product, and engineering teams to drive organic traffic, improve rankings, and increase revenue.

About Us

GoodMorning.com Inc. is a Canadian digitally native direct-to-consumer brands company. Our mission is to provide branded products of remarkable quality and value that customers love. We earn market share by obsessing over our customers, being relentlessly better, moving fast and doing it right, applying an ownership mindset when solving challenges, and celebrating wins together.

Benefits And Perks

  • Competitive compensation, vacation, profit share, and equity package
  • 100% employer-paid extended benefits - health and dental
  • Employee Assistance Program
  • 125% RRSP matching (10% of salary, up to a maximum of $10k / yr)
  • Employee product discounts
  • Transportation Reimbursement

In this role, you will

  • Develop high-quality, engaging content across various channels, including blogs and website pages, while optimizing existing content to improve its performance and alignment with business objectives.
  • Become a sleep product expert and write in-depth, informative, and engaging mattress review articles and comparisons, ensuring accuracy and incorporating relevant keywords for SEO.
  • Research and write compelling reviews and comparisons of other sleep-related products, such as pillows, bedding, and sleep accessories.
  • Coordinate with the product engineering team to test products, gather data, and incorporate technical insights into your content.
  • Continuously review and update existing articles using A / B testing and analytics tools (e.g., Google Analytics) to identify opportunities for improvement in clarity, engagement, and conversion rates.
  • Apply SEO best practices to all content, including keyword research, on-page optimization, and link building, to improve search engine rankings and drive organic traffic to the website.
  • Monitor, analyze content performance and report on content metrics, including traffic, engagement, conversion rates, and revenue impact. Provide insights and recommendations to enhance performance and pivot strategies as needed.
  • Partner with cross-functional teams to ensure content aligns with broader business goals. Support product launches, campaigns, and other marketing initiatives with targeted content.
  • Contribute to the development and maintenance of the company's content calendar, ensuring a consistent flow of high-quality content across all platforms.
  • Stay up-to-date on the latest content marketing best practices, SEO techniques, and emerging trends in the sleep industry.

    • Our ideal candidate

  • Bachelor's degree in Marketing, Communications, Journalism, or a related field.
  • Proven experience in content marketing, with a demonstrated ability to write, edit, and optimize content for digital channels.
  • Strong understanding of SEO, AEO principles and content optimization techniques.
  • Strong understanding of data-driven performance marketing.
  • Strong analytical skills and familiarity with data tools such as Google Analytics, Google Search Console SEMrush, or AHREFS.
  • Excellent writing, editing, and proofreading skills.
  • Experience with content management systems (CMS).

    • Skills

  • Exceptional storytelling ability and a passion for creating engaging content.
  • Strong understanding of digital marketing principles and best practices.
  • Data-driven mindset with the ability to analyze content performance and identify areas for improvement.
  • Creativity and originality in developing content ideas and formats.
  • Meticulous attention to detail and accuracy in content creation and editing.
  • Proven ability to collaborate closely with marketing team members, creative professionals, and other stakeholders.
  • Ability to take direction and incorporate feedback effectively, while maintaining a positive, solution-oriented attitude.
  • Ability to work both independently and as part of a team.
  • Strong time management and organizational skills to meet deadlines and manage multiple content projects simultaneously.
  • A passion for content marketing and a desire to stay current with industry trends, tools, and techniques.

    • Seniority level

    Entry level

    Employment type

    Full‑time

    Job function

    Marketing and Sales

    Industries

    Retail

    Referrals increase your chances of interviewing at GoodMorning by 2x

    Get notified about new Marketing Strategist jobs in Edmonton, Alberta, Canada .

    #J-18808-Ljbffr

    Créer une alerte emploi pour cette recherche

    Content Marketing Strategist • Edmonton, Division No. 11, CA

    Offres similaires
    Marketing and Proposal Specialist

    Marketing and Proposal Specialist

    Scandinavian Building Services • Edmonton, AB, CA
    Permanent
    Scandinavian Building Services has been a Canadian leader in retail and commercial cleaning for the last 60 years.Starting as a small family owned and operated business in Edmonton Alberta in 1982 ...Voir plus
    Dernière mise à jour : il y a 5 jours
    Statistics Private Tutoring Jobs Beaumont (Alberta)

    Statistics Private Tutoring Jobs Beaumont (Alberta)

    Superprof • Beaumont (Alberta), Canada
    Temps plein +1
    Superprof is Canada's #1 tutoring platform, and we're actively recruiting passionate tutors! Whether you're a student, a professional, or simply someone who loves teaching, join the largest communi...Voir plus
    Dernière mise à jour : il y a plus de 30 jours • Offre sponsorisée
    Information Technology Private Tutoring Jobs Beaumont (Alberta)

    Information Technology Private Tutoring Jobs Beaumont (Alberta)

    Superprof • Beaumont (Alberta), Canada
    Temps plein +1
    Superprof is Canada's #1 tutoring platform, and we're actively recruiting passionate tutors! Whether you're a student, a professional, or simply someone who loves teaching, join the largest communi...Voir plus
    Dernière mise à jour : il y a plus de 30 jours • Offre sponsorisée
    SEO Specialist

    SEO Specialist

    RM Staffing B.V. • Edmonton, AB, CA
    Temps plein
    We are seeking a skilled and data-driven.In this role, you will be responsible for optimizing our website and content for search engines to increase organic visibility, traffic, and conversions.You...Voir plus
    Dernière mise à jour : il y a plus de 30 jours
    Creative Director – Campaign, Social & Video

    Creative Director – Campaign, Social & Video

    Remote Hero • edmonton, ab, ca
    Temps plein
    Creative Director – Campaign, Social & Video.We’re looking for an experienced.This role is ideal for a senior creative leader who can. You’ll be responsible for shaping strong creative ideas from br...Voir plus
    Dernière mise à jour : il y a 8 heures • Offre sponsorisée • Nouvelle offre
    Partnership for Large FB Page Owners

    Partnership for Large FB Page Owners

    ATIA Ltd • Edmonton, Division No. 11, Canada
    Télétravail
    Temps plein
    We are looking for bloggers, FB page administrators, and Marketing Managers to attract and interact with targeted virtual communities and network users. The goal is to gradually achieve superior cus...Voir plus
    Dernière mise à jour : il y a 5 jours • Offre sponsorisée
    Website Project Manager - BX Studio

    Website Project Manager - BX Studio

    BX Studio • edmonton, ab, ca
    Temps plein +1
    BX Studio | Remote | Contract Part-Time / Full-Time.BX Studio is a digital agency specializing in Webflow website design, development, and optimization. We partner with clients to create high-performi...Voir plus
    Dernière mise à jour : il y a 1 jour • Offre sponsorisée
    Creative Director – Campaign, Social & Video - edmonton

    Creative Director – Campaign, Social & Video - edmonton

    Remote Hero • edmonton, ab, ca
    Temps plein
    Creative Director – Campaign, Social & Video.We’re looking for an experienced.This role is ideal for a senior creative leader who can. You’ll be responsible for shaping strong creative ideas from br...Voir plus
    Dernière mise à jour : il y a 8 heures • Offre sponsorisée • Nouvelle offre
    Freelance Creative Writer - Canadian French Speaker – Home based

    Freelance Creative Writer - Canadian French Speaker – Home based

    RWS Group • edmonton, ab, ca
    Télétravail
    Temps plein
    Freelance Creative Writer - Canada.Freelance, Canada based – Starting ASAP (test pass compulsory).RWS Launches Small World Studio to Enable Brands to Adapt, Manage and Deliver Global Customer Conte...Voir plus
    Dernière mise à jour : il y a 1 jour • Offre sponsorisée
    North America Engagement Manager - Forest Stewardship Council

    North America Engagement Manager - Forest Stewardship Council

    Forest Stewardship Council • edmonton, ab, ca
    Temps plein
    Help shape how FSC engages with stakeholders across North America.At the Forest Stewardship Council® (FSC®), we believe forests are vital to life on Earth—and that responsible forest management can...Voir plus
    Dernière mise à jour : il y a 1 jour • Offre sponsorisée
    Appointment Setter - Work From Home - 60k / Year

    Appointment Setter - Work From Home - 60k / Year

    Spade Recruiting • Bon Accord, Alberta
    Télétravail
    Temps plein
    Quick Apply
    We’re looking for enthusiastic, self-driven, individuals to assist existing and prospective clients within our organization. This position will work with multiple clients throughout the day pr...Voir plus
    Dernière mise à jour : il y a plus de 30 jours • Offre sponsorisée
    Founder

    Founder

    Loud Solutions • edmonton, ab, ca
    Temps plein
    Loud has partnered with a well-capitalized, highly active VC deploying capital into AI-driven businesses across large, legacy industries. What’s missing is the right person to steer the ship.We are ...Voir plus
    Dernière mise à jour : il y a 1 jour • Offre sponsorisée
    Flexible Winter Schedule - Deliver with Uber Eats

    Flexible Winter Schedule - Deliver with Uber Eats

    Uber eats • Bon Accord, AB, CA
    Temps plein +2
    Delivering with Uber is an alternative to a part-time or full-time job and can get you earning cash quickly.Delivering with Uber allows you to earn quick cash while maintaining the flexibility your...Voir plus
    Dernière mise à jour : il y a 5 jours • Offre sponsorisée
    Website Project Manager

    Website Project Manager

    BX Studio • edmonton, ab, ca
    Temps plein +1
    BX Studio | Remote | Contract Part-Time / Full-Time.BX Studio is a digital agency specializing in Webflow website design, development, and optimization. We partner with clients to create high-performi...Voir plus
    Dernière mise à jour : il y a 1 jour • Offre sponsorisée
    Proposal Specialist - Torus Talent

    Proposal Specialist - Torus Talent

    Torus Talent • edmonton, ab, ca
    Temps plein
    Our client, a well-established civil construction and industrial services contractor with a strong presence across Western Canada, is seeking an Intermediate–Senior Proposal Specialist to join thei...Voir plus
    Dernière mise à jour : il y a 1 jour • Offre sponsorisée
    Copy of Creative Strategist (Paid Ads) | U.S. DTC Performance Marketing Agency

    Copy of Creative Strategist (Paid Ads) | U.S. DTC Performance Marketing Agency

    Atomic HR • Edmonton, Alberta, .CA
    Temps plein
    Quick Apply
    We connect talented tech professionals in Latin America and Canada with remote career opportunities at innovative startups worldwide. We specialize in finding roles that align with your skills, expe...Voir plus
    Dernière mise à jour : il y a 25 jours
    Product Manager (B2B SaaS / Healthcare AI)

    Product Manager (B2B SaaS / Healthcare AI)

    Ubie • edmonton, ab, ca
    Temps plein
    Are you an experienced Product Manager looking to build the future of AI-driven healthcare?.B2B SaaS solutions for healthcare providers and payers. In this role, you will operate in an.AI to transfo...Voir plus
    Dernière mise à jour : il y a 1 jour • Offre sponsorisée
    Senior Marketing and Communications Advisor

    Senior Marketing and Communications Advisor

    Medicentres Canada Inc. • Edmonton, AB, CA
    Temps plein
    Quick Apply
    Job Title : Senior Marketing Advisor, Communications Department : R...Voir plus
    Dernière mise à jour : il y a 22 jours