Director, Marketing & Communications

About the Organization

At Ronald McDonald House Charities® British Columbia and Yukon (RMH BC), we envision a province where families stay close to their sick children.

Today, 2 out of 3 Canadians live in a city or town without a children's hospital. Our Mission is to give sick children the healing power of being together with family.

As a champion of family-centered care, we enable access to children's hospitals by providing families with sick children accommodation, meals, and wellness programs that support their emotional and physical well-being.

In 1983, the first RMH BC House opened its doors in Vancouver with a 13-Bedroom House, and over the years, with an increase in demand for this essential service, construction of a new building was underway.

In 2014, a 73-bedroom House was unveiled on the grounds of BC Children's Hospital along with a new 2,000 sq. ft. RMH Family Room in Surrey Memorial Hospital.

As the second-largest House in Canada and one of the largest in the world, RMH BC will continue to grow and meet the needs of families across BC and Yukon.

Our team is the backbone of our organization-serving our families, supporting volunteers and donors, and spreading awareness every single day.

About the Position

Anintegral leader on the Development & Communications team, reporting to theVP, Philanthropy, the Director, Marketing & Communications is responsible for supporting the needs of theorganization with all aspects of marketing and communications, growingawareness and brand understanding for the organization.

The Director, Marketing& Communications helps play a critical role in driving revenue andengagement for the Development team through supporting and strategizing onareas such as digital fundraising, donor relations, activation and recognitionfor partnerships and other revenue generating initiatives.

Key Responsibilities

StrategicCommunications & Branding :

• Oversee the execution of RMH BC & Yukon'sbrand campaigns throughout the year, focusing on driving mission revenue,relevance, awareness, and understanding.
• Lead the creation of marketing materials andcontent that effectively communicate the nonprofit's mission and inspire donorcontributions.
• Provide strategic input and oversight onmulti-channel marketing strategies (digital, social, TV, radio, print) tomaximize reach and ROI for fundraising initiatives.
• Lead and manage reactive social media issues,including drafting statements, managing media inquiries, and crisiscommunication in partnership with the VP of Philanthropy.
• Evaluate the effectiveness of marketingprograms and develop new or improved strategies based on research and bestpractices.

FundraisingCampaigns & Stakeholder Engagement :

• Collaborate with the Director of Philanthropyand Donor Engagement to develop multi-channel donor communication strategies,fostering relationships and long-term loyalty.
• Partner with McDonald's Canada to promote keyfundraising programs such as Cashless Giving, Coin Box Donations, Happy Meal,RMHC Cookie, and McHappy Day.
• Create messaging and materials to supportMcDonald's - RMH BC storytelling, advancing brand trust and donor engagement.
• Oversee storytelling opportunities throughearned and paid media across various sectors (healthcare, lifestyle,non-profit, etc.).
• Develop and manage annual fundraising eventmarketing plans, including promotion, media relations, and post-eventfollow-up.

Collaboration& Cross-Departmental Support :

• Partner with teams across Development, FamilyServices, Administration, and Capital Campaign to provide strategic guidanceand marketing support for various initiatives.
• Support marketing and communications needs forthe capital campaign and provincial expansion plans in collaboration withsenior leadership.
• Contribute to speaking notes, message maps,letters, decks, and other collateral for donor engagement and public outreach.
• Act as a representative of RMH BC at communityevents, speaking on behalf of the organization to drive awareness.

TeamLeadership & Vendor Management :

• Manage relationships with RMH's partneragencies and contractors, overseeing the RFP process, project briefs, budgets,timelines, and deliverables.
• Lead a small team of marketing professionals toensure consistent messaging, brand alignment, and timely execution ofcampaigns.
• Managethe marketing budget and track related expenses.

Job Specific Competencies and Skills

• Aligned with the mission and values of RonaldMcDonald House BC and Yukon.
• Ability to represent the organization with apolished, positive, and professional demeanor and attitude at all time.
• A commitment to working cooperatively in a teamenvironment with staff, volunteers, families, donors, and the public.
• Creative thinker, able to quickly developsolutions to challenges.
• Detail-oriented with exceptional planning,organizational and time management skills.
• Flexible and enjoy working in and contributing toa fast-paced and fun, purpose-driven team atmosphere.
• Abilityto bring new and bold ideas forward to promote the RMHC brand, and drivegiving, with a primary focus on digital and mass channels.
• Creative problem solver, with the ability to thinkoutside the box.
• Strong oral communication and exemplary writingskills, including copywriting, promotional writing, business writing, web,social media and editing.
• Demonstrated budgetplanning and financial management experience.
• Calm under pressure,able to multi-task in a deadline driven environment.
• Demonstratedcommitment to long-term relationship building with donors, partners, andvolunteers.
• Access to avehicle and a valid BC driver's license. Ability to work aflexible schedule, including evenings and weekends, from time to time.
• Ability to travel tomeetings within BC and to events and conferences within North America.
• Attend RMH sponsoredevents as well as selected other activities conducted for the benefit of RMHBC.

Experience and Educational Requirements

• A post-secondary degree in marketing,communications, or related field
• Minimumof five (5) years of related work experience, developing and executingintegrated marketing and communications strategies that produce results
• Experience with marketing andcommunications in support of fundraising objectives is an asset
• Experience leading, motivating andmentoring a team
• Demonstrated ability to make soundjudgments and decisions, and create action plans based on informationdiscovered
• Experienceproducing materials by working with designers and print / production vendors
• Techsavvy with strong proficiency with Microsoft Office
• Experience and skill with Adobe suite

Disclaimer

The above statements areintended to describe the general nature and level of work being performed bypeople assigned to this classification.

They are not to be construed as anexhaustive list of all responsibilities, duties, and skills required of personnelso classified.

All personnel may be required to perform duties outside of theirnormal responsibilities from time to time, as needed.

Please note : allsuccessful candidates will be required to undergo a vulnerable sector criminalrecord check.

Please visit our careers page to see more job opportunities.