Group Sales Representative

Job Description

Group Sales Representative

Job Status: Full-Time, Contract (6 months) with possibility of extension till December

Wage & Pay Grade (PG130): $25.10 + 10% in lieu of benefits and vacation.

Date Posted: January 9, 2024

The Pacific National Exhibition is an iconic institution in BC, famous for bringing generations of people together to celebrate and build memories. This 113-year-old, non-profit organization has an annual operating budget of over $70 million dollars and generates revenue through four activity streams: the 15-day annual summer Fair and winter Fair which average more than 700,000 people annually, Playland amusement park which welcomes 400,000 guests annually including Fright Nights, and a busy year-round portfolio of events including concerts, trade shows and film, cultural and community events. In total we bring over 2 million people through the site each year. The fourth activity stream is park care and facility maintenance. The PNE is proud of the work it does at Hastings Park and has a vibrant team that is passionate about events, guest experience and delivering memorable experiences.

At the PNE, we strive to create an environment that reflects our organization’s core values: Enthusiasm, Excellence and Evolution. With a focus on these core values, we are committed to achieving our mission which is to “Deliver Memorable Experiences” for all who interact with the PNE whether it is our guests, our employees, or the community.

As part of the Sales and Marketing team, the Group Sales Representative will administrate the PNE’s group sales bookings across Playland, the Fair, Fright Nights, Winter Fair and Year-Round Events. Our ideal candidate is someone who is highly organized, guest focused, and is able provide the best service to our external clients and staff.

Why join our Team?

• Exhilarating and fun-loving culture.
• Flexible work environment.
• Innovates in both concept and process.
• Thrives and promotes a fast-paced sales & marketing culture.
• Collaborates with all departments in a positive and proactive way.
• Proud to be a part of the growth of one of Vancouver’s most iconic institutions.
• Proud to be ranked in the top 20 as one of BC’s most loved brands – BC Business 2019.

What will you do this year?

As the Group Sales Representative, the duties for this position include but are not limited to:

• Develop new business through sales prospecting, cold calling, and referrals.
• Maintain superior knowledge of relevant PNE events and group sales offerings.
• Maintain a large database of approximately 2500 clients and update customer database with information from generated leads.
• Assist with the administration and execution of several Group Sales programs including, Amusement Park Science Days, School Year End Parties, Birthday Parties, Corporate BBQs, miscellaneous groups, and online ticketing.
• Manage Group Sales inquiries via telephone and email.
• Prepare letters, reports, deposit requests and special event contracts as required.
• Assist with training Call Centre staff on department procedures and processes.
• Maintain client confidentiality for client records and files.
• Perform and assist with other related duties and tasks as required by Department Manager.

What else?

• Must have successful completion of Grade 12.
• 1- or 2-years Business Administrative Certification, Hospitality program or any other relevant discipline OR ; an equivalent combination of education and experience.
• Preferred to have 2 years of experience in sales, telemarketing and/or customer service.
• Preferred to have previous work experience in an administrative capacity within an office setting.
• Must have strong computer skills and be proficient with Microsoft Office; experience using a CRM also considered an asset.
• Preferred to have experience cold calling and/or prospecting for new clients.
• Excellent communications & interpersonal skills to establish working relationships with clients and encourage repeat business.
• Superior time management and multitasking skills, and the ability to prioritize tasks with minimal supervision.
• Excellent organizational skills and the ability to provide timely and high-quality service to clients while managing a diverse workload.
• Previous experience supervising or training is considered an asset.

Who are you?

• Results-oriented
• Energetic
• Committed to striving for excellence
• Self-starter
• Creative and collaborative team player

Where and when to APPLY?

Applications can be submitted via the PNE website at and will be accepted until the role is filled.

Preference will be given to candidates who submit their resume/cover letter before Sunday, February 4. We look forward to hearing from you!

The PNE is proud to be an equal opportunity employer, committed to creating an inclusive workforce that reflects the diverse community we proudly serve. All applicants will receive consideration for employment without regard to race, colour, national or ethnic origin, religion, sex, sexual orientation, gender identity or expression, disability, or age. If you require any support or accommodations throughout any stage of the recruitment process, please contact the People & Culture Department at

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