Location : Concord Ontario Canada (InOfficePosition)
CompanyOverview :
Join our dynamicand innovative gaming company thats passionate about creatingimmersive and cuttingedge gaming experiences.
We pride ourselves ona culture of creativity collaboration and a commitment to pushingthe boundaries of gaming. If youre a highly motivated and skilledspecialist passionate about the gaming industry we want you to joinourteam.
PositionOverview :
We are seeking ahighly experienced and strategic Senior Manager PerformanceMarketing with a minimum of 10 years of experience preferably inthe iGaming industry.
As the Senior Manager you will be responsiblefor developing and implementing performance marketing strategiesacross all Blazesoft brands.
This role requires expertise inmanaging multimillion budgets to drive customer acquisition revenuegrowth and optimize return on investment (ROI) for ourbrands.
MainResponsibilities :
- Develop andimplement comprehensive performance marketing strategies for allBlazesoft brands focusing on customer acquisition revenue growthand ROI optimization.
- Oversee theplanning execution and optimization of performance marketingcampaigns across various channels such as paid search paid socialdisplay advertising and affiliate marketing tailored to eachBlazesoft brand.
- Lead a team ofperformance marketing specialists providing guidance mentorship andfostering a collaborative and highperforming workenvironment.
- Collaborate withcrossfunctional teams including brand managers analytics andcreative teams to align performance marketing initiatives withoverall marketing and businessobjectives.
- Conduct indepth marketresearch competitor analysis and customer segmentation within theiGaming industry to identify target audiences and informperformance marketing strategies for Blazesoftbrands.
- Utilize datadriven insightsand analytics to monitor campaign performance track key metrics andidentify opportunities for optimization and improvement specific toeach Blazesoft brand.
- Optimizeperformance marketing campaigns through continuous testingtargeting and creative optimization leveraging your iGamingexpertise to drive maximum ROI and conversion rates for eachbrand.
- Collaborate with creativeteams to develop compelling ad creative landing pages and messagingthat align with brand guidelines and resonate with the targetaudience of each Blazesoftbrand.
- Manage and optimizeperformance marketing budgets for all Blazesoft brands ensuringefficient allocation of resources and delivering measurable resultswithin budget constraints.
- Stayuptodate with industry trends emerging technologies and bestpractices within the iGaming space and apply this knowledge todrive innovation and maintain a competitive edge for Blazesoftbrands.
Requirements :
- Bachelorsdegree in Marketing Business Administration or a related field. Amasters degree is a plus.
- Minimum of10 years of experience in performance marketing. Experience in theiGaming sector is preferred.
- Proventrack record of developing and implementing successful performancemarketing strategies andcampaigns.
- Experience in managingand optimizing multimillion performance marketing budgetsallocating resources effectively and demonstrating measurableROI.
- Strong leadership skills withthe ability to inspire and motivate a team drive collaboration andachieve business objectives.
- Indepthknowledge of performance marketing channels platforms and tacticsincluding paid search paid social display advertising and affiliatemarketing.
- Strong analytical mindsetwith the ability to interpret data analyze trends and generateactionable insights for continuous optimization andimprovement.
- Proficiency inperformance marketing tools and platforms such as Google AdsFacebook Ads Manager Google Analytics and attribution modelingspecifically tailored to the iGamingindustry.
- Excellent communicationand interpersonal skills with the ability to effectivelycommunicate performance marketing strategies collaboratecrossfunctionally and build relationships withstakeholders.
- Resultsorientedmindset with a proven track record of driving business growthachieving performance targets and delivering measurableresults.
Benefits :
- Medicaland Health Benefits. We provide our employees with medical benefitsincluding dental vision prescription coverage medical coverage andhealth benefits.
- Compensation. Weoffer competitive salaries and annual bonuses based on individualperformance and overachievement as well as on the companys results.
The company has an Employee Stock Option Plan (ESOP) for qualifyingemployees after one year in the company.
- Career Development. We promoteleadership opportunities and continued learning by offering paidcourses that will expand knowledge and expertise mentorship and theopportunity to attend profile networking eventsworldwide!
- Unique Perks. Somecompany initiatives we run tailored to our culture of celebrationinclude holiday parties an annual trip to the Caribbean anniversarycelebrations weekly Happy Friday lunches and a world of other funexperiences!
Howto Apply :
If youre ready tolevel up your career and join an exciting gaming company pleasesubmit your resume and preferably a cover letter highlighting yourrelevantexperience.
Bachelor's degree in Marketing, Business Administration, or arelated field. A master's degree is a plus. - Minimum of 10 yearsof experience in performance marketing.
Experience in the iGamingsector is preferred. - Proven track record of developing andimplementing successful performance marketing strategies andcampaigns.
- Experience in managing and optimizing multi-millionperformance marketing budgets, allocating resources effectively,and demonstrating measurable ROI.
- Strong leadership skills withthe ability to inspire and motivate a team, drive collaboration,and achieve business objectives.
- In-depth knowledge ofperformance marketing channels, platforms, and tactics, includingpaid search, paid social, display advertising, and affiliatemarketing.
- Strong analytical mindset with the ability tointerpret data, analyze trends, and generate actionable insightsfor continuous optimization and improvement.
- Proficiency inperformance marketing tools and platforms, such as Google Ads,Facebook Ads Manager, Google Analytics, and attribution modeling,specifically tailored to the iGaming industry.
- Excellentcommunication and interpersonal skills, with the ability toeffectively communicate performance marketing strategies,collaborate cross-functionally, and build relationships withstakeholders.
- Results-oriented mindset with a proven track recordof driving business growth, achieving performance targets, anddelivering measurable results.
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