Communications Manager

Who You Are :

You are energetic, collaborative, have strong communication and are results driven. You thrive in a rapidly changing environment, are curious and have the vision to develop and execute editorial strategies.

You have passion for brand creativity and look to grow the industry recognition with an iconic global brand. You’re highly effective at operating within cross-functional and collaborative team structures.

What You’ll Do :

Develop focused and elevated strategies in Canada to increase brand awareness, exposure, and editorial coverage for all Michael Kors brand lines (MKC, MMK, Men’s), including seasonal campaigns and brand initiatives for long / short lead and digital press outlets.

• Develop and maintain healthy working relationships with top editors both in the luxury and contemporary spaces at Canada based print, digital, and online outlets, plus social media contacts at editorial outlets for amplification of brand moments (credits, features, event coverage, fashion show, etc.).
• Work closely with worldwide press office to plan seasonal communications strategies that coincide with worldwide initiatives, including brand activations, brand stories, key products, and full-page editorials.
• Concept and execute press strategies for brand special projects, including but not limited to : product launches, brand activations, personal appearances, store openings, as well and promoting various experimental / experiential mediums and formats to ensure brand relevance in the increasing competitive marketing / communications space.
• Work with retail and event teams on localized strategies to create buzz and awareness, and ultimately drive traffic to retail doors.
• Develop, maintain, and present measuring systems of growth for brand press.
• Create strategic Seasonal PR Sample Orders for all brands
• Act as a PR liaison with Global Social Media team to amplify all Canada based initiatives, activations, and editorial credits on owned social media channels.

Create and execute strategies for all social media related initiatives to marketing / social media press.

• Act as a point person for department processes (expenses, invoices, budget, company policies, etc.). Oversee multiple departmental budget lines, including processing and approving invoices.
• Weekly monitoring and reporting of all credits and send-outs to be compiled regularly for review by senior executives

Influencer Relations :

• Activating product and branding moments
• Talent casting / Discovery
• Sample management
• Content creation via briefs or MK-hosted events
• Tracking performance / engagement via our influencer marketing platform
• Project recaps

You’ll Need to Have :

• Bachelor’s Degree required
• 4 years of communications experience
• Experience in managing budgets
• Experience in the retail / luxury market within Canada
• Established industry / editorial relationships within Canada

We’d Love to See :

• Excellent verbal and written communication skills
• Proactive, flexible, organized and hard working
• Must be able to multitask and prioritize a dynamic workload

MK Perks :

• Generous Paid Time Off & Holiday Schedule
• Summer Fridays
• Internal mobility across Versace, Jimmy Choo and Michael Kors
• Cross-brand Discount
• Exclusive Employee Sales
• Fav 5 Cards (MK Discount for friends and family)

At Capri, we are all responsible for creating a diverse and inclusive workplace. We try to inspire change and growth within each other and believe success is a result that comes from our differences.

Capri is proud to be an equal opportunity employer committed to inclusivity regardless of age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally-recognized protected basis prohibited by applicable law. M / D / F / V

Accommodations for applicants, including applicants with disabilities, are available in all aspects of the Company’s selection and recruitment process, upon request.

If you require any form of accommodation, please contact the Human Resources department at [email protected]