Industry Director - Food and Beverage

Mirabel Northeast, Canada | Posted on 09/17/2025

Reports to: EVP • Direct reports: 2 Field Reps (close collaboration with Inside Sales, Production Coordination, Accounting, Logistics)

The Role

Own Uniking’s national Food & Beverage segment across beverage, bakery, protein, dairy, fruit & veg, and food processing. Lead the strategy, coach the team, and drive disciplined execution to grow revenue directto plants (no resale to distribution). The Director will foster growth in each sub-segment; account allocation (including potential house accounts) and quota structure for the role will be defined during the hiring process.

What You’ll Do

Segment strategy & execution: Execute/Build/Progress plan for each sub-segment; define pursuits, playbooks, and coverage by account tier.

Team leadership & cadence: Run weekly 1:1s and pipeline reviews; plan ride-alongs; enforce CRM discipline and follow-ups.

Account growth: Drive multi-site expansion with reps; support key pursuits and proposals; may own selected accounts (to be defined).

Commercial discipline: Enforce/Establish pricing guardrails; establish bid/no-bid rules; run win/loss and margin reviews.

Forecasting & CRM: Operate a tight weekly forecast (Zoho CRM), with clean stages, probabilities, and close dates.

Cross-functional delivery: Coordinate with Inside Sales, Production Coordination, Logistics, and Accounting for clean orders, accurate lead times, and proactive customer communication.

Supplier alignment: Secure program pricing, lead-time priority, and joint planning with core suppliers.

KPIs You Own

Industry growth % (by sub-segment and Industry total)

Rep performance assessments (activity, conversion, margin discipline)

Activity & pipeline hygiene (coverage, velocity, forecast accuracy)

Vendor analysis (pricing, reliability, lead times, program wins)

What You Bring

5–10 years in F&B industrial sales/solutions with proven team leadership.

Conveying/packaging fluency: chains, belts, sprockets, wear parts; understands plant realities and uptime pressures.

Track record growing named accounts while protecting gross margin under competitive pressure.

CRM-driven operator (Zoho or similar); runs a clear weekly operating rhythm.

Able to visit customers and suppliers as needed.

Base salary + quarterly targets + annual target

Global commission on all sales within the F&B division (structure reviewed with shortlisted candidates)

Financial wellness program

(Full package reviewed with finalists.)

Hiring Process (proposed)

Panel interview + 30–60–90 plan (60–75 min): Leadership approach, KPIs, GTM strategy.

References & offer.

Apply

Send your resume and a short cover note outlining why you would be the right fit for this exciting position. Apply via our Careers page or submit your application via email to info@unikingcanada.com with the subject line: Director – F&B (Your Name)