Director, Marketing and Public Affairs

Our client, a non profit organization is looking to hire a Director of Marketing and Public Affairs.

The Director, Marketing and Public Affairs will lead a cross-functional team with integrated expertise to support the organization’s internal and external marketing and communications efforts - enhancing brand awareness, reach, and engagement of the work and mission of the organization.

This Director is responsible for creating and implementing successful public relations and engagement strategies on deadline, and through a highly consultative approach.

The role requires an individual who leads a large, mixed portfolio of projects and initiatives, and possesses expertise on how to create engaging multimedia content to elevate our client's brand.

By nurturing, supporting, and inspiring a team of direct reports, the Director will bring out the best in a team, and flourish in a fast-paced, demanding environment by leveraging tools, processes, and systems to support a dynamic team and organization’s needs.

Key Responsibilities Include :

• Lead, support, and provide oversight to the Marketing & Communication team for the successful strategic planning, development and implementation of all Marketing & Communications activities and initiatives that enhance the reputation of the organization.
• Help lead reputation and issues management, seeking benefit to the organization, business partners, and / or clients.
• Provide leadership to public affairs priorities including government relations, marketing, content development, media relations, social media communications and overall design, development, and delivery of materials for key programs and departments in the organization.
• Lead day-to-day management and foundational processes to improve public engagement and team workflow, including but not limited to short term and long-range planning for content and editorial calendars, project management and tracking, budget management, vendor relations, metrics tracking and regular reporting.
• Ensure that all marketing and communications materials and activities uphold established brand standards.
• Support the planning and coordination of unique events such as the Annual General Meeting, Open House events, fundraising events, membership events and staff retreats.
• Oversee the strategy and execution for digital platforms including social media platforms and website ensuring all AODA and legal standards are met.
• Work closely with business development and program delivery teams to support fundraising, corporate sponsorship, and partner development.
• Develop internal communications strategies, plans, and materials to support key internal priorities across various departments.
• Demonstrate fluency with data, market research, competitive intelligence gathering and best practices to drive optimal audience experience and efficiency to better position the organization.
• Oversee hiring, performance management, and development of staff so that their full potential is actualized, and training needs and knowledge and skills are continuously updated.
• Other duties as assigned by the SVP Marketing and Public Affairs or senior leadership team.

Education, Training, and Experience :

• Completion of a post-secondary degree in a relevant field (including Journalism, English,Marketing,Communications, Public Relations and / or Advertising).
• A minimum of 8 years marketing and / or communications experience, with demonstrated experience leading marketing, strategic planning, stakeholder engagement strategies.
• Experience with government relations is a strong asset.
• Experience working with communities, which include marginalized and diverse individuals is desired.

Demonstrated Competencies, Knowledge, Skills, and Abilities :

• Exceptional problem-solving, conflict resolution, information synthesis, critical thinking, and social and emotional intelligence skills to be able to understand and navigate complex issues, act as a change agent, and build strong networks and productive relationships.
• Superior management, organizational and administrative skills to be able to prioritize work, multi-task and manage numerous deadlines during periods of high workload volume and create, improve, and manage foundational projects, processes, budget, and other responsibilities to support those needs.
• Has strong business, data, and statistical acumen.
• Superior written and oral English communication skills.
• Excellent interpersonal skills, including tact, diplomacy, sound judgement.
• Demonstrated team leadership and ability to build highly successful, engaged, and responsive teams.
10 days ago