Marketing & Business Development Specialist - Legal

Marketing & Business Development Specialist

Surrey, BC | Full-Time, In-Office | $70,000–$90,000

Arlyn Recruiting is working with a well-established, full-service law firm in Surrey to find a creative and results-focused Marketing & Business Development Specialist. The firm serves a broad range of businesses, individuals, and institutional clients and offers a professional, collaborative environment where initiative, responsibility, and creativity are valued.

This position will lead the planning and execution of firm-wide marketing initiatives across digital and print channels. The successful candidate will develop practice-specific strategies, manage digital content, prepare marketing materials, coordinate events and sponsorships, oversee external vendors, and use analytics to evaluate campaign performance.

The role reports to the firm’s Director of Operations.

Key Responsibilities

• Develop and manage content calendars for LinkedIn, Instagram, and Facebook.
• Create written and visual content, coordinate internal approvals, publish regular posts, and identify emerging marketing opportunities.
• Maintain website content, professional profiles, job postings, blogs, announcements, and calls to action.
• Coordinate internal contributions to digital marketing and thought-leadership initiatives.
• Design professional digital and print materials, advertisements, internal communications, and branded collateral.
• Maintain brand consistency across marketing materials and communication channels.
• Support recruitment marketing, employee photography, internal initiatives, and branded merchandise.
• Compile monthly and annual reports using website, advertising, referral, and social media analytics.
• Track engagement, campaign performance, lead conversions, and other relevant KPIs.
• Coordinate employee photography sessions, including scheduling, equipment, image editing, and preparation for digital use.
• Track deadlines and coordinate submissions for legal directories, awards, and industry recognition programs.
• Research sponsorship opportunities and assist with event logistics, payments, materials, photography, and social media coverage.
• Coordinate practice-group marketing meetings and support practice-specific business development strategies.
• Manage incoming marketing inquiries and work with external vendors and agencies.
• Provide additional support to operations, human resources, and administrative initiatives as required.

Qualifications

• Strong organizational, project-management, and deadline-management skills.
• Excellent written and verbal communication abilities.
• Demonstrated ability to write and edit polished copy for blogs, social media, announcements, and press releases.
• Experience measuring KPIs and reporting on marketing campaign performance.
• Solid knowledge of website and marketing analytics tools, including Google Analytics and SEMrush or comparable platforms.
• Strong understanding of digital marketing principles, including SEO, AEO, PPC, paid social advertising, and content marketing.
• A creative approach to marketing with a strong eye for design, branding, and visual presentation.
• Proficiency with Adobe Illustrator, Photoshop, Canva, and the broader Adobe Creative Suite.
• Experience using WordPress.
• Strong proficiency with Microsoft Word, Excel, and PowerPoint.
• Experience coordinating external vendors, agencies, and multiple concurrent projects.
• Ability to work effectively in a busy professional environment while managing competing priorities.
• Previous law firm experience is considered a strong asset.

Compensation and Benefits

The anticipated salary range is $70,000 to $90,000, depending on experience, internal equity, and market considerations.

The firm also offers:

• A comprehensive benefits package
• Eligibility to join the pension plan after two years of service
• A professional development allowance
• Generous vacation entitlement
• Paid sick and personal days
• Access to an on-site gym
• Exclusive retail discounts

About Arlyn Recruiting and How to Apply

Arlyn Recruiting collaborates with leading law firms across Canada to help candidates secure opportunities aligned with their education, skills, and career ambitions. Submit your application through the Arlyn Recruiting website or email your resume directly to info@arlynrecruiting.com.

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