Marketing Account Specialist, Business Development Open Collapsible Content

The Opportunity

Reporting to the Marketing Account Manager, Business Development, the Marketing Account Specialist, Business Development supports the planning and execution of marketing initiatives that drive visitation and attract business events, sport and cultural events to Edmonton. Working collaboratively with Explore Edmonton's Global Marketing team and internal and external partners, this role delivers creative, digital, and content marketing initiatives that strengthen Edmonton's reputation as a destination, drive event attraction, and contribute to the city's economic impact.

As the successful candidate, you will:

• Support the planning and execution of B2B and B2C marketing campaigns that drive event attraction, increase engagement, and promote Edmonton as a destination.
• Develop and coordinate engaging content across websites, social media, email marketing, newsletters, and digital platforms.
• Manage B2B LinkedIn content and support digital marketing initiatives, including case studies, success stories, and email automation campaigns.
• Coordinate marketing projects, creative requests, and campaign deliverables while managing timelines and competing priorities.
• Collaborate with internal teams, event organizers, and industry partners to deliver marketing initiatives that support event and organizational objectives.
• Monitor campaign performance, track key metrics, and contribute insights and recommendations to improve marketing effectiveness.
• Ensure marketing materials and partner initiatives align with Explore Edmonton's brand standards and strategic priorities.

What you bring:

• Post-secondary education in marketing, communications, business, or a related field.
• 3–5 years of marketing or communications experience preferred, including exposure to B2B, B2C, digital, or event marketing.
• Experience developing marketing content and executing campaigns across digital, social media, and traditional channels.
• Familiarity with marketing tools and platforms such as Google Analytics, Google Ads, Meta Ads Manager, email marketing automation, website content management systems, and CRM software.
• Strong writing, editing, communication, and interpersonal skills, with an eye for detail and brand consistency.
• Excellent organizational and project coordination skills, with the ability to manage multiple priorities and meet deadlines.
• A collaborative and adaptable approach, with the ability to build positive relationships with internal teams and external partners.
• Experience in tourism, hospitality, events, or destination marketing is considered an asset.

Why Join Explore Edmonton

At Explore Edmonton, our work helps create exceptional experiences for visitors while enriching the quality of life for residents and contributing to the city's economic prosperity. Guided by our values and driven by collaboration, every role plays a part in shaping Edmonton's visitor economy.

We also provide:

• Flexible benefits including health, dental, vision care
• Health Care Spending Account
• Mental Health-On-Demand with access to certified experts for $100/session
• EDI Flex Days to celebrate what is important to you outside of standard statutory holidays
• National Day for Truth and Reconciliation as a statutory holiday
• RRSP matching program
• Paid Vacation, sick days, personal days
• Recognition and annual salary review programs
• Regular company-wide engagement opportunities
• Educational assistance for employees who wish to pursue job-performance enhancing education
• Employee perks and discounts, including (but not limited to) discounted City of Edmonton transit passes, preferred rates at City of Edmonton recreation centres and gyms, discounted tickets for select events, Perkopolis, and more.

Working at Explore Edmonton

We offer a flexible and collaborative work environment where you’ll have the opportunity to make a meaningful impact on Edmonton and its visitor economy. This role includes a mix of office, event, and partner-facing work, with occasional evening and weekend hours and national and international travel.