Head of Operations - Shopify App Portfolio

The opportunity

I'm looking for an experienced operator to take ownership of a portfolio of three established Shopify apps with a combined ARR of approximately $1.87M.

The portfolio includes:

• Geo:Pro: Geolocation-based storefront personalization
• TrackiPal: PayPal tracking automation for Shopify merchants
• Easy Lockdown: Content and storefront access control

Together, these are profitable, well-established products with engaged customer bases. They're not hypergrowth startups, but well-run businesses with clear opportunities to improve the product experience, strengthen operations and continue growing over time.

As the portfolio has grown, it's reached the point where I need an experienced operator to lead the day-to-day, keep the business running smoothly and turn strategy into execution.

The role is fully remote, async-friendly and suited to someone who enjoys ownership, autonomy and building well-run businesses.

What you’d own

• Team coordination and delivery: Run the day-to-day by coordinating the developer and tester through the full delivery cycle – from spec → build → ship → measure – keeping everyone aligned across time zones and hiring additional contractors as needed.
• Roadmap and prioritization: We'll set the roadmap together. I'll be closely involved at first, and over time this becomes increasingly your call. Turn Amplitude data, review themes and support signals into a prioritized backlog in Linear, and write clear tickets for the developer.
• Metrics and experimentation: Own the analytics story. Understand what moved, what didn't and what to try next. Design experiments and report on impact.
• Quality and documentation: Continually raise the bar on user experience through better documentation, smoother onboarding, fewer rough edges.
• Platform stewardship: Stay ahead of Shopify API changes, manage App Store compliance reviews and lead our annual Built for Shopify review to retain BFS status.
• Support oversight and escalations: Our support agency handles tier-1 tickets. You're the escalation point for product and engineering issues and own the agency relationship, ensuring response times, ticket quality and the merchant experience meet the bar.
• Shopify App Store Paid Ads: Oversee existing paid advertising campaigns, working with our marketing contractor to ensure everything runs smoothly. We'll set the marketing budget together each quarter, and you'll manage it.
• Shopify App Store rankings: Monitor Shopify App Store rankings across the portfolio, identify opportunities to improve rankings and respond quickly when rankings decline.

What you don’t have to do

• Write code (there's a developer for that)
• Do QA (there's a tester for that)
• Handle routine support tickets (an agency handles that)
• Respond to reviews (a contractor handles that)
• Fundraise, hire executives, sit in stakeholder meetings or manage political overhead – none of that exists here

Growth areas we’ve already identified

• Easy Lockdown: Shift to usage-based pricing
• Geo:Pro + Easy Lockdown: Onboarding and activation optimization
• Geo:Pro + Easy Lockdown: Feature gaps that address missing customer use cases
• All three apps: Lift review ratings to improve organic App Store rankings

You're not walking into a blank page – there's already a clear direction, but plenty of room to test your own ideas.

What you'll be walking into

• Small, remote team: You'll be coordinating a small team of contractors working across different time zones, so communication and keeping work moving are a big part of the role.
• Established products: The apps are profitable and well established, but some of the codebases are older and occasionally require pragmatic workarounds rather than perfect solutions.
• Data-driven decisions: Our analytics stack is solid (Amplitude, BigQuery, Shopify Partners) – SQL fluency, or comfort writing it with AI help, is required.

How we'll work together

• Founder involvement: I've run these apps alongside another business and know them inside out. I'll stay focused on product direction, strategy, quarterly planning and major decisions while you run the day-to-day.
• Working rhythm: We'll meet weekly at first while we build context and alignment, then move to monthly strategy check-ins and quarterly planning sessions. Beyond that, you'll have the autonomy to run with it.

Who you are

• Strong operator: You've successfully run product or delivery for a small SaaS team. Background isn't important – results are.
• Technically fluent: You can write clear product specs, understand trade-offs and weigh development estimates without needing to review code.
• Organized and proactive: You enjoy coordinating people, removing blockers and making sure nothing falls through the cracks.
• Data-driven: You use Amplitude, SQL and customer feedback to inform decisions.
• Self-directed: You're comfortable working asynchronously, managing your own priorities and taking ownership without constant direction.
• Bonus: Experience in the Shopify ecosystem, App Store Optimization (ASO), paid acquisition or SaaS growth.

Where this could go

This isn't a role with a fixed ceiling. As you build context, take on more responsibility and the portfolio grows, there's scope for the role to grow too. Exactly what that looks like will depend on the business and the impact you have, but the door is genuinely open.

Role details

• Time: Part-time, approximately 15–25 hours per week
• Compensation: US$65–$85/hour, depending on experience
• Employment: Contractor or employee – whichever works best for you
• Location: Fully remote, async-friendly, any timezone
• Start: As soon as you're available
  

How to apply

If this sounds like a role you'd enjoy, send me a 3–5 minute Loom walking me through how you'd approach your first 90 days. Assume you've had one week to get oriented – what would you focus on first, what would you want to understand, and how would you decide what to work on?

Email your Loom to: apply@geoproapp.com

I'll personally review every application. If your Loom is a strong fit, I'll invite you to a short introductory interview. If that goes well, we'll schedule a final, more in-depth interview before making an offer.