Talent.com
Explore Edmonton Corporation
Senior Manager, Event Attraction Open Collapsible ContentExplore Edmonton Corporation • Edmonton, AB, CA
Senior Manager, Event Attraction Open Collapsible Content

Senior Manager, Event Attraction Open Collapsible Content

Explore Edmonton Corporation • Edmonton, AB, CA
4 days ago
Job type
  • Full-time
Job description

ABOUT THE POSITION

Explore Edmonton is seeking a Senior Manager, Event Attraction to help position Edmonton as a leading destination for high-impact sport and cultural events.

Reporting to the Director, Sport & Culture Events, the Senior Manager, Event Attraction contributes to the development of Explore Edmonton’s event attraction strategy and leads its implementation through focused market development, sales priorities, client relationships, and event pursuits. This role leads the Event Attraction team and serves as a senior point of contact for event rights holders, working closely with industry, destination, government, and internal partners to identify and secure opportunities that create meaningful economic, reputational, and social value for Edmonton.

The ideal candidate is a strategic and commercially minded leader who combines strong relationship-building and sales capabilities with sound business judgment. They are comfortable leading complex bids and negotiations, evaluating investment opportunities, developing high-performing teams, and translating strategy into measurable results.


What you'll do:
  • Lead implementation of Explore Edmonton’s event attraction strategy, translating priorities into target markets, sales plans, and measurable objectives.
  • Lead the event attraction pipeline and priority rights-holder relationships to achieve established targets.
  • Identify and pursue high-value national and international sport and cultural events.
  • Lead priority bids, negotiations, opportunity assessments, and investment recommendations.
  • Provide market intelligence and pipeline insights to support strategic planning and decision-making.
  • Build strong relationships with rights holders, venues, hotels, government, and destination partners.
  • Lead, coach, and develop the Event Attraction team.
  • Strengthen processes, reporting, and performance measures to drive accountability and continuous improvement.

What you bring:
  • Bachelor’s degree in Tourism, Marketing, Sport Administration, Business, or equivalent experience.
  • 7–10 years of experience in sales, business development, client relationship management, or a related field.
  • Demonstrated experience leading and developing a high-performing team.
  • Strong business development, relationship management, and negotiation skills.
  • Strong analytical and business judgment, including the ability to assess opportunities, ROI, risk, and investment requirements.
  • Ability to translate strategy into practical plans, priorities, and measurable results.
  • Strong communication, organizational, and stakeholder relationship skills.
  • Knowledge of Edmonton and Explore Edmonton’s products is an asset.
  • Ability to travel nationally and internationally and work occasional evenings and weekends as required.


WORKING AT EXPLORE EDMONTON

We offer a flexible and collaborative work environment where you’ll have the opportunity to make a meaningful impact on Edmonton and its visitor economy. This role includes a mix of office, event, and partner-facing work, with occasional evening and weekend hours and national and international travel.


HOW TO APPLY

If this role piques your interest, please submit your cover letter and resume no later than September 23, 2026.

Explore Edmonton encourages, supports, and celebrates a diverse and inclusive work environment. We strive to create a workplace that reflects the city we promote and where our employees feel safe and supported every day.

Create a job alert for this search

Senior Manager, Event Attraction Open Collapsible Content • Edmonton, AB, CA

Similar jobs

Remote Events Marketing Manager (Part-Time)

TulipEdmonton, Division No. 11, CA
Remote
Part-time

A leading retail software company in Canada is seeking an Events Marketing Manager (PT Contract) to lead their event strategy and operations.This role involves managing logistics, coordinating trad... Show more

 • Promoted

National Manager, Event Fundraising

Breakthrough T1D Canada | Percée DT1Edmonton, Division No. 11, CA
Full-time

National Manager, Event Fundraising.Breakthrough T1D is seeking an inspiring and strategic leader to serve as.National Manager, Event Fundraising.In this role, you will drive the growth and impact ... Show more

 • Promoted

Manager - Marketing Transformation & Loyalty

EYEdmonton, Division No. 11, CA
Full-time

We are looking for a visionary leader who will blend business development acumen and marketing and loyalty expertise to drive growth and transformation.As a Manager in Marketing Transformation & Lo... Show more

 • Promoted

Remote Senior Affiliate Growth Manager

3 Little Birds InteractiveEdmonton, Division No. 11, CA
Remote
Full-time

A well-established marketing technology firm is seeking a Remote Senior Affiliate Manager to manage publishers and recruit new ones.The ideal candidate has a minimum of 2 years of experience in the... Show more

 • Promoted

Business Development Manager (Saas/Senior Living)

ActiveDEMANDEdmonton, Division No. 11, CA
Full-time

Business Development Manager (SaaS/Senior Living).Business Development Manager (SaaS/Senior Living).Reports To: Vice President of Sales & Marketing.Travel: Up to 5 trade shows per year in the USA.B... Show more

 • Promoted

Sr. Growth Manager

Bakeshop DigitalEdmonton, Division No. 11, CA
Full-time

Bakeshop is a performance marketing agency that helps DTC Shopify brands scale profitably.We run Meta and Google Ads, develop high‑performing creative, and build the strategies that turn e‑commerce... Show more

 • Promoted

Senior Growth Manager, Remote for DTC Brands

Bakeshop DigitalEdmonton, Division No. 11, CA
Remote
Full-time

A leading performance marketing agency in Canada is seeking a Growth Manager to drive performance for DTC clients by translating data into strategies.The role involves managing ad accounts, conduct... Show more

 • Promoted

Senior HubSpot Manager

RHEIEdmonton, Division No. 11, CA
Full-time

RHEI is a creator economy company advancing the industry by helping creators, media companies, and brands find success through digital content.We provide end-to-end solutions to help creators and m... Show more

 • Promoted

Events Marketing Manager (PT Contract)

TulipEdmonton, Division No. 11, CA
Full-time +1

Events Marketing Manager (PT Contract).Tulip is a retail software company that partners with leading retailers to provide a mobile platform for store associates.We are looking for a highly organize... Show more

 • Promoted

Event Management Coordinator at Rogers Place

OEG Inc.Edmonton, Division No. 11, CA
Full-time

Lead thrilling events for the Edmonton Oilers and Oil Kings as an Event Management Coordinator.This role involves coordinating logistics and supporting Ticket Sales for memorable game nights.As an ... Show more

 • Promoted

Remote National Manager, Event Fundraising & Growth

Breakthrough T1D Canada | Percée DT1Edmonton, Division No. 11, CA
Remote
Full-time

A leading diabetes advocacy organization in Canada is seeking a National Manager for Event Fundraising to drive the growth and impact of fundraising events nationwide.The ideal candidate will have ... Show more

 • Promoted

Senior Account Manager at HUB

HUB InternationalEdmonton, Division No. 11, CA
Full-time

Take on a Senior Account Manager role at HUB, focusing on exceptional client service and retention.Manage a complex client portfolio and provide operational mentorship.HUB is looking for a Senior P... Show more

 • Promoted

Senior Manager Marketing Transformation at EY

EYEdmonton, Division No. 11, CA
Full-time

Take charge of Marketing Transformation & Loyalty at EY.Lead teams that provide strategic growth solutions and engage in innovative marketing practices across Canada.In this influential Senior Mana... Show more

 • Promoted

Experienced Proposal Manager at Ledcor

Ledcor GroupEdmonton, Division No. 11, CA
Full-time

Join Ledcor as an Experienced Proposal Manager in Edmonton or Calgary, leading strategic bidding efforts.You will manage complex proposals while ensuring adherence to Ledcor’s standards and client ... Show more

 • Promoted

Event Manager

Crossing HurdlesEdmonton, Division No. 11, CA
Part-time

Meeting, Convention, and Event Planner.Part-time, minimum 15 hours per week.Serve as an independent contractor on a research project with a top AI company, drawing on professional experience to des... Show more

 • Promoted

Director, Fan Experience & Security — Inspire Fans & Lead Events

OEG Inc.Edmonton, Division No. 11, CA
Full-time

A major sports and entertainment organization in Edmonton is seeking a Director, Fan Experience & Security to lead the team ensuring continuity across events and enhancing customer satisfaction.The... Show more

 • Promoted

Senior Manager - Marketing Transformation & Loyalty

EYEdmonton, Division No. 11, CA
Full-time

EY is looking for a Senior Manager in Marketing Transformation & Loyalty to drive strategic growth and lead teams delivering transformative Marketing and Loyalty solutions for clients.The role will... Show more

 • Promoted

B2B Marketing Lead — Omnichannel & Events

Manpower AlbertaEdmonton, Division No. 11, CA
Full-time

A leading recruitment agency is seeking a Marketing Manager to oversee day-to-day marketing functions.This full-time role involves executing strategic marketing initiatives, managing communications... Show more

 • Promoted

Senior Product Marketing Manager

Coconut SoftwareEdmonton, Division No. 11, CA
Full-time

As Coconut’s Senior Product Marketing Manager, you’ll blend a knack for uncovering market insights with your expert storytelling skills to position our solution to win in the financial services ind... Show more

 • Promoted

Remote Senior Affiliate Manager — Scale Top Publishers

3 Little Birds InteractiveEdmonton, Division No. 11, CA
Remote
Full-time

A leading online marketing technology firm is seeking a Senior Affiliate Manager to handle affiliate recruitment and existing publisher relationships.This remote role requires at least 2 years in a... Show more