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Rangeland RV and Trailer Sales
General ManagerRangeland RV and Trailer Sales • Red Deer, AB, Canada
General Manager

General Manager

Rangeland RV and Trailer Sales • Red Deer, AB, Canada
3 days ago
Job type
  • Full-time
Job description

Are you a results-driven leader with a passion for people, performance, and creating an exceptional customer experience? Rangeland RV – one of Canada’s top RV dealerships – is seeking a General Manager to lead operations at our Red Deer location.

About Us

At Rangeland RV, we’re proud of our reputation as:

  • The#1 Forest River dealer in Western Canada
  • The#1 Rockwood dealer in Canada
  • The#1 Cherokee dealer in Canada
  • ATop 50 Dealer in North Americafor 8 years in a row

As afamily-owned and operated dealership, we’ve built our business on teamwork, customer satisfaction, and representing thebest brands in the RV industry, including R-Pod, Rockwood, No Boundaries, Riverstone, Cedar Creek, and more.

The

Role

The General Manager is responsible for overseeing the entire dealership operation, ensuring every department –Sales, Finance, Service, Parts, and Administration– runs efficiently and profitably while maintaining Rangeland’s high standards of culture and customer care.

This is a hands-on leadership role that requires both strategic vision and day-to-day management. The GM will drive financial performance, operational excellence, and employee engagement while ensuring customers receive the best possible RV buying and ownership experience.

Key Responsibilities

  • Leadership & Team Development
  • Lead, coach, and develop department managers to achieve operational and financial goals
  • Foster a high-performance, customer-focused culture built on accountability and teamwork
  • Recruit, train, and mentor top talent across all departments

Sales & Finance

  • Oversee sales operations to ensure volume and profit targets are met or exceeded
  • Work closely with the Finance team to maximize F&I profitability while maintaining compliance
  • Implement sales processes and marketing initiatives to drive consistent growth

Service & Parts Operations

  • Ensure the service and parts departments deliver exceptional customer support and after-sales care
  • Monitor productivity, efficiency, and profitability of fixed operations
  • Develop service retention programs to build long-term customer relationships

Business & Financial Management

  • Develop and manage annual budgets, monthly forecasts, and financial reporting
  • Track KPIs for all departments and implement strategies for continuous improvement
  • Ensure dealership compliance with all industry, legal, and manufacturer requirements

Customer Experience

  • Champion a customer-first approach across the dealership
  • Resolve escalated customer concerns in a timely and professional manner
  • Build and maintain strong manufacturer, vendor, and community relationships

What We Offer

  • Six-figure earning potentialwith performance-based bonuses and incentives
  • Competitive salary package and benefits plan
  • Long-term growth and advancement opportunities within a top-performing dealer group
  • A family-owned, team-oriented environment with a strong culture of success
  • The opportunity to represent themost respected brands in the RV industry

What We’re Looking For

  • Minimum 2 years of dealership management experience (RV or automotive industry preferred)
  • Proven track record of achieving sales, service, and profitability targets
  • Strong leadership and people management skills with the ability to motivate and inspire teams
  • Business acumen with experience managing budgets, P&L, and operational KPIs
  • Excellent communication, negotiation, and problem-solving skills
  • Customer-focused mindset with the ability to build long-term relationships
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General Manager • Red Deer, AB, Canada

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