Strategic Communications Advisor Open Collapsible Content

About Us

We are Edmonton’s Destination Management and Marketing Organization (DMMO). We also manage two of Edmonton’s award-winning venues, the Edmonton Convention Centre and the Edmonton EXPO Centre. We help tell Edmonton’s story, elevate the Edmonton experience, and drive inbound visitation and economic impact in the visitor economy.

Working together in a one-team approach aligned by our core values, Explore Edmonton’s business units’ market and sell Edmonton as a year-round destination to visit, work, and play in while also developing products and experiences that have a uniquely Edmonton flavour. And by incorporating the management of the city’s two award-winning venues into Explore Edmonton, we are uniquely positioned to attract major events, meetings, and conventions to our city, generating greater economic impact. While Explore Edmonton’s mandate is focused on generating inbound visitation, what we do and how we do it also enhances and amplifies the quality of life for Edmontonians. The people who live here are our greatest ambassadors, so making it easier for them to love our city makes it easier for us to sell it.

About Corporate Services Group

The Corporate Services Group is a team of service-minded individuals who are passionate about ensuring innovative, customer-focused business processes are developed and followed. This team serves multiple internal customers and is made up of key business enablers and trusted business partners who provide superior customer service through collaboration, innovation, partnerships, and leadership to ensure the best possible user experience. In alignment with the needs of Explore Edmonton, services include providing governance advice and support, offering scalable business solutions, and creating value for employees by building and facilitating connections across the organization.

About the Position

Explore Edmonton is seeking a Strategic Communications Advisor to join the Communications & Connections team.

Reporting to the Manager, Corporate Communications, the Strategic Communications Advisor is responsible for developing and executing strategic communications initiatives, supporting media relations activities, creating communications products, and coordinating projects that help profile Edmonton as a destination and Explore Edmonton as an organization driving the visitor economy.

The successful candidate will build strong relationships across the organization and serve as a trusted communications advisor, ensuring consistent messaging and high-quality communications execution.

This recruitment is intended to fill two positions, each supporting a distinct portfolio within the organization: Produced Events & Venues (KDays, CFR, Farmfair International, the Edmonton EXPO Centre, and the Edmonton Convention Centre) and Attracted Events & Destination Stewardship (Sport & Culture, Business Events, and Destination Stewardship).

What You'll Do

• Collaborate with portfolio representatives to identify communications and media relations opportunities that support Explore Edmonton's projects and initiatives.
• Develop and execute strategic communications plans, ensuring consistent messaging across internal and external channels.
• Draft, edit, and maintain communications materials, including intranet content, website content, newsletters, social media content, speaking notes, and other communications products.
• Coordinate media events, identify media opportunities, and prepare key messages and speaking notes for organizational spokespeople.
• Maintain and update portfolio-specific key messages and communications resources.
• Collaborate with Communications, Marketing, External Relations, and Sponsorship teams to ensure projects are delivered effectively and with consistent messaging.
• Develop, maintain, and monitor project plans, communications plans, and Asana workflows.
• Coordinate with internal and external stakeholders to deliver communications projects on time and to a high standard.
• Support administrative activities, including scheduling, task management, budget tracking, invoice processing, and communications analytics.

What You'll Bring

• A degree or diploma in Communications, or an equivalent combination of education and experience.
• 2-4 years of related communications experience.
• Strong writing, editing, and verbal communication skills, with the ability to adapt messaging for different audiences.
• Experience developing and executing communications plans and strategies.
• Experience creating communications products such as reports, presentations, briefing notes, speeches, and key messages.
• Experience coordinating media events and supporting media relations activities.
• Strong organizational and project management skills, with the ability to manage multiple priorities in a fast-paced environment.
• Proficiency with Microsoft Office, Asana, and content management systems.
• A collaborative, proactive, and detail-oriented approach to work.