Store General Manager

Job Description

Posted Friday, July 31, 2026 at 4:00 a.m. | Expires Saturday, August 15, 2026 at 3:59 a.m.

Sporting Life is a proudly Canadian sports lifestyle brand, inspiring people to live, enjoy, and enable the sporting life since 1979.

From skiing and running to biking and tennis, we offer the best gear for those who live an active lifestyle.

As part of Sporting Life Group, alongside Golf Town and Team Town, we blend sport and style to help Canadians get outside and keep moving.

Why Work Here?

• Access to our benefits package, with the choice of different levels of health, dental, and vision coverage to suit you.
• Employee discounts at Golf Town, Sporting Life, and Team Town Sports that are shareable with friends and family.
• Team-first culture that celebrates an active, sports lifestyle.
• Fun, fast-paced hybrid environment where your passion for sport and style belongs.
• Vendor Pro Deals and expert product training to fuel your knowledge and performance.

What You’ll Do;

Reporting to the District Manager, the Store General Manager manages all facets of the store operation to ensure that customer service and operational standards are achieved and holds full accountability for the store delivery on the sales and profit budgets for their location. Motivates and leads managers and staff regarding selling skills, store cleanliness, departmental job lists, health and safety practices, employee relations, and compliance with Sporting Life policies and procedures.

Customer Service

• Leads by example, providing exceptional customer service to Sporting Life’s internal and external customers
• Serves as a role model for all customer services standards.
• Responsible for ensuring 100% customer satisfaction at their location.
• Provides leadership on sales floor when designated as Maitre'd
• Responsible for ensuring delivery of exceptional customer service by adjusting floor coverage as needed.
• Providing in the moment coaching and feedback to associates.
• Connecting customers to associates while moving through departments / sales floor.
• Ambassador of customer service.

Operations

• Holds full accountability for attaining location profitability targets including sales and wage targets, shrink and audit, and key KPI’s.
• Completes authorizations for warranties and defective products according to SL Standards and Guidelines.
• Holds management and team accountable for following Sporting Life Loss Prevention Policies.
• Continuously oversees all phases of operations and staff performance within the selling and support areas and provides direction and correction where necessary.
• Provides direction to Management team on allocation of hours weekly to achieve store payroll budget.
• Responsible for timely reporting on cost of operations, sales, profits, inventory levels and turnover, shrink, productivity and staff performance, control of assets etc.
• Ensures general maintenance in the store is completed per standards.
• Ensures delivery of customer service standards and operations compliance within the service shop.
• Oversees and participates in opening and closing procedures as required.
• In collaboration with the OM, ensures departments are well-maintained, re-stocked, and markdowns are complete.
• Provides feedback on merchandise requirements / gaps to In Store Merchandising teams, ensuring standards and directives are followed.
• Is directly responsible for achieving a Store audit passing score of 90%.
• Ensures store and employee adherence of Health and Safety Policies and programs.
• Follows up on completion of timely reporting of WCB incidents and compliance with the Occupational Health and Safety Act (OHSA) and completes accident investigations as required.
• Attends, actively participates in, and ensures health & safety training requirements are met. (i.e. Safety Talks, First Aid Training, etc.).

Leadership

• Motivates and leads managers and staff regarding selling skills, store cleanliness, departmental job lists, health and safety practices, employee relations, and compliance with Sporting Life policies and procedures.
• In partnership with senior management monitors staff development through on-going coaching, training, succession planning, and performance appraisals.
• Provides consistent connection and leadership to the team, on and off the sales floor, promoting a safe and inclusive environment for all.
• Participates in leading the daily huddles along with senior management teams.
• Conducts effective and motivational weekly management meetings.
• Conducts monthly one on one Management meetings of direct reports creating an environment of high-performance through focus and achievement of sales budgets, controllable expenses and Department KPI’s and targets.
• Continuously assesses requirements for staff hiring, development and training.
• Completes final interviews for all prospective hires.
• Supports contests, initiatives, and in store events to drive sales and engagement.

Training

• Follows up to ensure 95% training saturation for all mandatory courses and applicable department category courses.
• Participates in new hire onboarding.

What You’ll Bring;

• 4 – 5 years of senior retail management experience, in a comparable volume store.
• Excellent communication skills; able to communicate effectively at all levels.
• Superior knowledge in store operations, and demonstratable success in improving customer and employee experience.
• Ability to influence at all levels.
• Experience in managing controllable expenses and efficient scheduling.
• Strong sense of urgency and able to be nimble in understanding and driving sales in a changing business environment.
• Superior analytical skills.Understanding how to analyze business reporting and make business decisions and drive results through data.
• Proficient with Microsoft Office, Internet Explorer, and POS systems.

Sporting Life Group Limited is an equal opportunity employer and committed to providing accommodations for persons with disabilities. In accordance with the Accessibility for Ontarians with Disabilities Act, please advise the Sporting Life Group Human Resources team of any accommodations required to ensure fair and equitable access through the recruitment and selection process.

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