Marketing Lead

The Marketing Lead will play a critical role in scaling Metro Compactor Service’s multi-brand marketing portfolio (Metro Compactor, Wilkinson Chutes, Automatic Compactors, iSMART Technology ™, Baleforce, and potentially, Chute Source U.S.) This role is designed for an experienced marketer (6–7 years) who brings proven expertise in executing integrated, multi-channel campaigns, managing projects end-to-end, and engaging audiences through digital and social platforms.

This is a hands-on execution role supporting the National Marketing Manager in delivering on a $1M+ budget. The Marketing Lead will manage day-to-day activities while ensuring campaigns are aligned with strategic business goals and revenue targets.

This is a new role designed to support our expanding operations.

Location: Marketing Lead will work out of the Brampton Office location 3x a week and 2 days WFH

Work Hours: Monday - Friday 8am – 4:30pm

Salary Range:$70,000 - $80,000

Bonus: This position is eligible to receive an incentive award targeted at 5% of the base salary.

Key Responsibilities

Campaign Management & Execution

• Plan, execute, and optimize integrated digital campaigns across multiple channels (Google Ads, LinkedIn, email, paid social, retargeting, trade media buys).
• Partner with and manage agencies/vendors to ensure campaigns are delivered on time, on brand, and within budget.
• Monitor campaign performance using dashboards and adjust tactics to improve ROI.
• Collaborate with sales to align campaigns with revenue goals (e.g., regional pushes, service-line promos, ABM targeting).
• Support lead scoring, pipeline attribution, and marketing automation workflows to ensure campaigns feed the funnel.
• Manage social media platforms, drive consistent engagement and direct lead generation.
• Create and manage content calendars that support brand visibility and lead generation across all sub-brands (Wilkinson, Automatic, iSMART Technology™, Baleforce, Chute Source).
• Assist with video and multimedia storytelling projects, including scripting and final edits.
• Ensure content is repurposed effectively across channels (email, website, social, PR, events)
• Maintain brand consistency across all assets while tailoring messaging to verticals (property management, commercial facilities, municipalities, healthcare, universities etc.).
• Support the development of spec marketing materials (design guides, BIM/Revit files, technical datasheets).

Event Marketing

• Support the NMM in building the annual event calendar across Canada and the U.S. (tradeshows, conferences, sponsorships, customer events).
• Research, evaluate, and recommend event opportunities based on audience fit and ROI potential.

Pre-Event Marketing

• Develop pre-event campaigns to drive booth traffic and engagement, including email nurture sequences, landing pages, social campaigns, and paid ads.
• Partner with sales to align target account outreach (ABM style invitations, direct mail campaigns, VIP invites).
• Coordinate event collateral, signage, promotional assets, and giveaways in collaboration with vendors

Onsite Execution & Logistics

• Manage logistics such as booth design, shipping, setup/tear-down, staffing schedules, vendor contracts, and AV requirements.
• Serve as liaison with event organizers and contractors to ensure flawless execution.
• Implement lead capture technology and engagement strategies during the event.

Post-Event Marketing & Follow-Up

• Execute automated follow-up campaigns (emails, LinkedIn retargeting) for all captured leads.
• Partner with sales to distribute hot leads, track status, and ensure timely follow-up.
• Compile post-event reports including lead counts, engagement metrics, budget vs. spend, and ROI analysis.

Qualifications & Experience

• 6–7 years of B2B marketing experience (industrial, manufacturing, or construction preferred).
• Proven success with multi-channel campaigns and measurable ROI.
• Strong social media and content management experience.
• Familiarity with marketing automation (HubSpot, Pardot, or similar).
• Skilled with project management tools (Asana, Monday.com, or similar).
• Excellent writing, editing, and presentation skills.
• Strong organizational skills with the ability to manage multiple projects simultaneously.

The Metro DNA – Who Thrives Here

• Brand Champion – passionate about marketing, storytelling, and elevating Metro Compactor’s brand awareness and reputation.
• Collaborative & People-Oriented – builds trust with cross-functional teams, leadership, customers and external partners.
• Service-First Mindset – embodies Metro Compactor’s core values while demonstrating urgency and care across all relationships.
• Above-and-Beyond Attitude – thrives in a fast-paced, entrepreneurial environment, taking ownership and accountability.
• Creative Problem Solver – adapts quickly, finds solutions, and keeps projects moving forward.
• Opportunity to work with a market leader in waste & recycling equipment.
• Exposure to a multi-brand portfolio across Canada and the U.S.
• Be part of a lean but growing marketing team where your impact is visible and measurable.
• Competitive compensation, benefits, and growth opportunities.

So, if you're all about making a big difference in an environment that values you as much as your skillset, come join the Metro family. Let's shape the future together!

• Recognized Excellence: As a certified Great Place to Work (2023, 2024, 2025), Canada's Top 100 Small & Medium Employers (2024, 2025), and recipient of the Innovation Award by the Brampton Board of Trade, our reputation speaks for itself.
• Rewarding Package: Enjoy competitive salaries, flexible time off with 2 vacation policies to choose from, maternity-leave top up, and the security of our company-matched retirement program. Plus, choose from three tailored benefits packages with extended coverage to suit your individual needs
• Employee Growth: We encourage and support your growth through internal learning opportunities, mentorship, and a Training Reimbursement Program
• Company Culture and Engagement: Participate in regular company events and charitable initiatives that enrich our family-oriented culture. A safe and positive work environment is our top priority and our staff have voted us a Great Place to Work for good reason!

At Metro Compactor Service, we take pride in being recognized as a certified Great Place to Work in 2023, 2024 & 2025. As an equal opportunity employer, we truly believe that a diverse workforce best represents the community we serve and enhances our ability to provide excellent service to our customers. We are committed to attracting and retaining a vibrant mix of passionate and talented individuals from a variety of backgrounds, demographics, and life experiences.

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