Senior Marketing Manager, Integrated Campaigns

Description

PressReaderis a innovative technology company that partners with the worlds leading publishers to deliver content to millions of users in over 160 countries. Our progressive approach to digital distribution has allowed publishers such as The Washington Post The Guardian Newsweek Rolling Stone The Globe and Mail and Vogue to find new audiences through business partnerships including airlines hotels cruise ships libraries and thousands of other companies worldwide.

Our technology also powers Editions Plus - a white-label solution that enables publishers to deliver their digital content in interactive ways. Editions allows them to build a customizable platform that supports a wide range of revenue opportunities.

We have a full-time opportunity for a Senior Marketing Manager Integrated Campaigns to join our Marketing team.

As a Senior Marketing Manager. Integrated Campaigns you will be taking the segment priorities whitespace and pipeline targets that come out of our territory planning process and turning them into campaign and media strategy thatactually movesthose just about runningchannelsitsdeciding what story we tell each market and how we reach audiences who oftenarentsitting on generic paid social or search.

This is a hands-on leadership role for an experienced marketing professional who wants to own the full campaign lifecycle from strategy through execution to performance reporting across a small capable team.

In this role you will:

Campaign strategy & territory alignment

• Translate territory plan output segment priorities whitespace pipeline targetsinto campaign strategy: what we say to which audience through which channels and why.
• Partner with Product Marketing and Sales leadership to understand what each territory or verticalactually needsfrommarketing andmake sure campaigns are built to support those specific goals rather than a one-size-fits-all plan.
• Bring creative and strategic judgment to campaign design. This role is accountable for ideas and positioning not just scheduling and execution.

Integrated campaign planning & orchestration

• Build andmaintainthe marketing campaign calendar across all core verticals (public and academiclibrarieshospitality healthcare) coordinating with Product Marketing Content Creative and Events.
• Run the campaign brief and intake process so Creative Content and channel teams are never working from conflicting or last-minute direction.

Media strategy & channel leadership

• Directly manage the Web Strategy Lead Email Strategist andSocial Media& Growth Coordinator setting priorities and ensuring channel-level work ladders up to campaign and territory goals.
• Own the relationship with our paid media agency: approve budget pacing review creative and targeting recommendations and hold the agency accountable to performance benchmarks.
• Look beyond traditional paid channels where the audience calls for itidentifyingand recommending the right mix of trade association and niche vertical media to reachbuyers in our core segments where theyactually are and build the business case for that spend.
• Coach the team on execution quality and channel best practice without owning the hands-on production work yourself.

Performance reporting & accountability

• Own campaign performance reporting: which campaigns ran what they cost what pipeline or engagement they drove and howtheyretracking against territory goals reported consistently and on a regular cadence.
• Balance demand generation accountability with brand awareness goals. Not every campaign is judged on lead volume alone; some are building market presence and credibility in segments wherewerenewer or less known.
• Partner with our marketing ops/analytics function to access the data needed for reporting without owning the underlying dashboard or integration infrastructure.
• Bring a clear point of view onwhatsworking and whatisnt andadjust the campaign plan accordingly.

You are a great fit if you have:

• 5 years in marketing campaign management demand generation or growth marketing in B2B with multiple customer segments or verticals.
• Proven experience managing a multi-channel campaign calendar across web email social and paid including direct people management of channel specialists.
• A strategic creative mindset: comfortable taking market and segment insight and turning it into a campaign idea and media plan not just a content schedule.
• Experience planning media beyond standard digital paid channels like trade association sponsorship or other niche channels and making the case for that investment based on where a specific audienceactually engages.
• Comfortable being the accountable owner of a paid media agency relationship including budget and performance oversight without needing to run paid execution in-house.
• Strong cross-functional closely with Product Marketing Content CreativePartnershipsand Events and need to align people whodontreport to you.
• Working knowledge of marketing automation and CRM platforms (e.g. Dynamics Marketo) sufficient to direct channel work and interpret reporting(deep technical administration is notrequired).
• This role exists because campaigns need one accountable owner and that ownership mindset matters more than any single tool or channel specialty.

Bonus points if you have:

• Proven leadership experience managing and collaborating with teams to deliver strong results
• Experience in building brands and driving brand growthin new markets
• Positivecollaborativeattitude that alignswell with PressReader values

Why us for your next career adventure

PressReader offers a hybrid work environment to balance the flexibility of working from home and being together to collaborate celebrate and connect. This position is based in our Richmond BC office and requires to be on-premises three days a week. When not in the office employees have an opportunity to work remotely.

PressReader is committed to providing a fair compensation package which include a 100% employer-paid health dental and vision benefit plan; 15 paid vacation days to start; health and wellness days and bereavement days; reimbursements for professional training and membership in professional associations; fitness subsidy and more along with a chance to be working with amazing people. The pay range for this role is $100000 to $120000 depending on experience.

We thank everyone who is interested in our role. Only qualified candidates legally eligible to work in Canada will be directly contacted for this position.

If you dont see yourself fully reflected in every job requirement listed for this job we still encourage you to apply. We are committed to creating a more equitable inclusive and diverse company and we welcome applicants of all genders ages ethnicities cultures abilities sexual orientations sexual identification and life experiences. If you require accommodation in completing any pre-employment assessments or applications interviewing or otherwise participating in the recruitment process please email

Finally sometimes emergencies happen and you may need to reschedule an interview. We understand. Please let us know without worrying about losing the opportunity or your credibility.

To apply please submit your resume and a cover letter explaining why you are the right person for this role

Required Experience:

Manager

Employment Type : Full Time
Department / Functional Area: Marketing
Experience: years
Vacancy: 1
Monthly Salary Salary: 100000 - 120000