Senior Manager, YouTube

Job Description

What is the opportunity?

The Senior Manager, YouTube will sit at the intersection of emerging digital strategy and video storytelling. This is a unique opportunity to build out and scale our brand presence on YouTube, designing content tailored to engage consumers.

The successful candidate is a hybrid digital content strategist, end-to-end video producer, and data-literate channel growth specialist. Operating within a highly matrixed and regulated environment, you will work collaboratively with digital marketers, data analysts, and other stakeholders to turn financial strategies and concepts into engaging, platform-native video assets that drive sustainable audience growth and trust.

What You’ll Do:

Video Strategy & Channel Management

• Video Strategy: Lead the strategic development of long-form and short-form YouTube video content optimized explicitly for modern Search Engine Optimization (SEO) algorithms. Ensure our video assets are structurally positioned to be surfaced by AI search tools and traditional search engines.
• End-to-End Ideation: Manage the end-to-end editorial calendar from conceptualization, keyword research, and target demographic analysis through to final platform publishing.
• Script & Narrative Development: Write, edit, adapt, and refine high-performing, video scripts that break down topics into digestible consumer narratives.
• Platform Optimization: Own asset optimization including drafting platform-native copy, descriptions, tags, timestamp chapters, and directing high-conversion thumbnail design.
• Analytics and Continuous Improvement: Leverage YouTube Studio, Google Analytics, and other tools to systematically analyze channel performance. Translate metrics into performance reporting and actionable programming adjustments for the pod.

Tactical Video Production & Technical Execution

• Production & Post-Production: Independently shoot, record and edit platform-native long-form videos, YouTube Shorts, and agile social teasers.
• Brand Alignment: Implement and maintain enterprise brand standards, visual guidelines, across all output, ensuring a consistent and premium look and feel.
• Asset Management: Oversee digital asset management workflows (e.g., Frame.io, cloud storage systems), ensuring secure archival protocols for raw footage, master files, and version controls.

Cross-Functional Governance & Stakeholder Engagement

• Regulatory & Control Function Partnership: Guide video projects through review process with digital, legal and business partners.

What do you need to succeed?

Must-have:

Education & Experience:

• University Degree or College Diploma in Communications, Digital Media, Journalism, Marketing, Film Production, or a related field.
• 7+ years of demonstrable experience managing, editing, and growing corporate or brand-owned YouTube channels (candidates are asked to provide a portfolio or links to active channels managed).

Technical & Platform Competency:

• Advanced technical knowledge of YouTube’s algorithms, metadata structure, creator economy trends, and tool suites
• Editing & Design Infrastructure: Proficiency with professional editing software ecosystems
• Project Governance: High-capacity project manager comfortable running complex, multi-stakeholder approval workflows via enterprise collaboration tools (e.g., Jira, Asana) while managing tight production schedules.

Core Soft Skills:

• Communication & Adaptability: Superior written communication and copywriting skills, combined with the professional diplomacy required to give and receive constructive feedback in a matrixed environment.

Nice-to-have:

• Prior experience working within a highly regulated industry (e.g., Banking, Insurance, Telecommunications, or Healthcare) is strongly preferred.
• Bilingual

What's in it for you?

We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.

• A comprehensive Total Rewards Program including bonuses, flexible benefits, and competitive compensation.
• Leaders who support your development through coaching and managing opportunities
• Work in a dynamic, collaborative, progressive, and high-performing team.
• Opportunities to do challenging work.

Job Skills

Brand Marketing, Communication, Creativity, Cross Promotions, Customer Behavior, Industry Knowledge, Long Term Planning, Marketing, Marketing Activities, Product Services, Video Content, Video Production, Video Script Writing, Video Storytelling, Video Strategy, Writing

Additional Job Details

Address:

RBC WATERPARK PLACE, 88 QUEENS QUAY W:TORONTO

City:

Toronto

Country:

Canada

Work hours/week:

37.5

Employment Type:

Full time

Platform:

PERSONAL & COMMERCIAL BANKING

Job Type:

Regular

Pay Type:

Salaried

Posted Date:

2026-06-30

Application Deadline:

2026-08-20

Note: Applications will be accepted until 11:59 PM on the day prior to the application deadline date above

Our Employment Opportunities

At RBC, we are guided by living shared values of Client First, Integrity, Collaboration, Respect and Excellence and winning together as One RBC. We believe an inclusive workplace that has diverse perspectives is core to our continued growth as one of the largest and most successful banks in the world. Maintaining a workplace where our employees feel supported to perform at their best, effectively collaborate, drive innovation, and grow professionally helps to bring our Purpose to life and create value for our clients and communities. RBC strives to deliver this through policies and programs intended to foster a workplace based on respect, belonging and opportunity for all.

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RBC is presently inviting candidates to apply for this existing vacancy. Applying to this posting allows you to express your interest in this current career opportunity at RBC. Qualified applicants may be contacted to review their resume in more detail.