Online Marketing Specialist (18-Month Contract)

Why BCAA

Feel proud of what you do and help shape the future of BC at a BC Top Employer. Were driven by purpose delivering peace of mind to one in three BC households with insurance roadside assistance auto repair Evo Car Share and Evolve E-Bike Share. With a long history of keeping roads safe and giving back in ways that build stronger communities we offer a wide variety of meaningful rewarding careers that move BC forward.

The Online Marketing Specialist Social Mediais responsible formanaging BCAAs social media presence with a strong focus oncustomer service real-time engagement content publishing and performance analytics.This role is a Full-Time 18-Month contract.

This role plays a key part within theDigital Engagement teamand works closely withContent /Brand Marketingto deliver consistent on-brand experiences across all social channels.

The ideal candidate is highly engaged in social media customer-first in mindset and skilled at building relationships driving engagement and translating insights into action.

Key Responsibilities

Social Media Customer Service & Community Management

• Act as the primary point of contact for customer interactions across social media channels.

• Monitor social platforms in real time to respond to inquiries comments and issues ina timelyaccurate and on-brand manner.

• Escalate customer concerns appropriately and partner with internal teams to ensure resolution.

• Proactively manage BCAAs online reputation andidentifyemerging issues or risks.

Content Publishing & Engagement

• Execute the day-to-day publishing of social media content aligned with the content calendar and brand campaigns.

• Collaborate closely with theContent team in Brand Marketingto ensure messaging consistency and campaign alignment.

• Recommend post optimizationsfor each platform to maximize reach engagement and relevance.

• Actively engage with the audience to build community increase interaction and grow followers.

Social Media Strategy & Calendar Management

• Maintain and execute the social media content calendar in alignment with marketing priorities and campaign timelines.

• Provide input into content planning based on audience trends engagement insights and platform best practices.

• Work with Brand to ensure all content reflects BCAAs brand voice and customer-first approach.

Social Media Analytics & Reporting

• Own social media performance tracking reporting and insights.

• Define and monitor KPIs (e.g. engagement rates response times sentiment reach growth).

• Analyze performance across channels and campaignsidentifyingtrends and opportunities.

• Deliver regular reporting with actionable recommendations tooptimizecontent engagement and customer experience.

• Competitorandtrend monitoring;Research Social Media environment andidentifynew trendsand opportunities on the channels

Cross-Functional Collaboration

• Partner withContentBrandandCconsumerMarketing Customer Experience IS and other internal teamsto support integrated campaigns and consistent messaging.

• Collaborate with external agencies where applicable.

Governance Risk & Compliance

• Ensure all social media activity adheres to privacy compliance and brand standards.

• Identifyand mitigate risks related to social engagement and public responses.

• Follow established escalation and crisis management protocols when.

Qualifications

Education

• Post-secondary education in Marketing Communications or a related field.

Experience

• 23 years of experience managing social media in a medium-to-large organization.

• Hands-on experience insocial media customer service and community management.

• Experience publishing content across multiple platforms (e.g. Facebook Instagram TikTok X LinkedIn).

• Experience with publishing approvals and ideallywithansocial media engagement tool (ie.BrandwatchorHootsuite)

Skills & Knowledge

• Strong understanding of social media best practices trends and platform capabilities.

• Proven ability to manage high volumes of interactions in a fast-paced environment.

• Experience with social media management and analytics tools.

• Strong analytical skills with the ability to translate data into insights and actions.

• Excellent written communication skills with a customer-first brand-aligned tone.

• Ability to collaborate cross-functionally especially with content and brand teams.

• Knowledge of privacy and compliance considerations in digital communications (Canadian context preferred).

Core Competencies

• Customer-centric and responsive

• Detail-oriented with strong judgment

• Proactive and adaptable in a real-time environment

• Strong organizational and time management skills

• Data-driven mindset with continuous improvement focus

The salary range for this position is $62274.60 to $77843.16 and is determined viajob-related knowledge skills experience certifications market demand and internal addition to base salary and BCAA benefits this position is eligible for a performance bonus target of 4.8% with the opportunity to earn up to 9%.

What we offer:

• The chance to make a difference every day in the lives of British Columbians BCAA Members and our communities.

• Career and personal development to help you grow and reach your goals.

• Incentives that recognize team and individual sales and performance.

• Flexible benefits to support your health and lifestyle and wellness dollars* to keep your body mind and soul thriving.

• A competitive rewards package including salary performance bonus programs pension plan* and more to help build your personal wealth.

• Paid time off including vacation and days for wellness volunteering and cultural spiritual or religious connection.

• BCAA membership with valuable perks and Member savings on every day and special spending from gas and coffee to clothes sports and event tickets and hotels.

• Meaningful rewarding work for a BC Top Employer known for putting people first and constantly building a better workplace for all our team members.

*for permanent employees

Were always looking for amazing people like you. Apply today!

BCAA is an Equal Opportunity Employer committed to providing accessible inclusive employment. We have a long-standing partnership with the Presidents Group which strives to increase employment opportunities for people living with disabilities and champion accessible employment in BC. If you need personalized support through application and recruitment please contact .

Required Experience:

IC

Employment Type : Full-Time
Experience: years
Vacancy: 1
Monthly Salary Salary: 62274 - 77843