Talent.com
Athennian
Remote Senior Manager of Demand GenerationAthennian • Westmount, Quebec
Remote Senior Manager of Demand Generation

Remote Senior Manager of Demand Generation

Athennian • Westmount, Quebec
30+ days ago
Job type
  • Full-time
  • Remote
Job description
About AthennianAthennian increases trust in business. Our products help legal, finance, and tax teams be transaction and audit-ready by organizing business entity and corporate structure information. Over a million business entities in almost every country are managed on Athennian to automate workflows for ownership, company secretarial, governance, tax, and compliance.
Role OverviewAs the Senior Manager of Demand Generation, you are the strategic architect and primary driver of Athennian’s pipeline. Reporting directly to the Head of Marketing, you will convert our GTM strategy into a high-performing engine that balances immediate lead flow with long-term brand authority. This is a role for a senior practitioner who views demand generation holistically — someone who can bridge the gap between technical execution and strategic growth. You will oversee and optimize the entire demand mix, including providing strategic direction for paid media, search and social. You are expected to be a "player-coach" who can operate independently, identify new growth levers, and deliver consistent pipeline contributions as our GTM motions evolve.

Key Responsibilities:

    • Holistic Demand Architecture: Own the design and optimization of a multi-channel demand engine. You are responsible for the health of the entire funnel, ensuring that paid, organic and targeted motions work in concert.
    • Strategic Channel Oversight: Act as the strategic lead for key demand channels, including but not limited to paid media, SEO, social and email. You will partner with internal specialists to provide creative and strategic insights that improve ROI, ensuring spend aligns with enterprise pipeline goals.
    • Sales Alignment & Strategy: Partner closely with Sales leadership to align on messaging and qualification standards. You ensure that marketing’s efforts translate into high-quality opportunities that Sales can close.
    • Data & Tech Stack Ownership: Maintain hands-on command of HubSpot and our demand generation tools. You will partner with RevOps to ensure accurate attribution, lead scoring and reporting, providing the team with clear visibility into what is driving growth.
    • New Channel Activation: Proactively identify and test new demand sources. You are not just managing what exists; you are tasked with discovering the next high-performing lever for the business.

Must-Have Skills & Experience:

    • Holistic Demand Literacy: Deep strategic understanding of how paid search, paid social, SEO and content distribution work together to fuel an enterprise pipeline. You should be able to provide data-driven insights and "big picture" suggestions to optimize these channels, even if you aren't the primary account manager.
    • Proven Pipeline Impact: Direct experience owning enterprise B2B demand programs that produced measurable pipeline growth, specifically for contract values in the $100k–$500k range.
    • Full-Cycle Program Ownership: A track record of developing and operating demand programs end-to-end, from strategic planning and messaging to execution, technical setup and iteration.
    • Scale-Up Expertise: Experience working at B2B SaaS companies in the $10M–$50M ARR range. You know how to operate independently without large-company infrastructure while still delivering elite-level results.
    • Strategic & Operational Fluency: The ability to define high-level channel strategy and translate it into actionable plans. You possess an executive-level understanding of data and can report on outcomes with clarity and precision.
    • Familiarity with Marketing Automation Tools: You are comfortable working hands-on with tools such as HubSpot, Instantly, 6Sense, etc. Bonus points if you know HubSpot from the inside out.
    • Agility & Impact: Proven ability to step into existing demand programs with minimal transition time and drive immediate, data-informed impact.

Nice-to-Have Experience:

    • Cross-Functional Leadership: Experience bridging the gap between Marketing and Sales Development (SDR/BDR) teams to optimize lead follow-up and outbound-assisted motions.
    • Channel Expansion: Proven success in launching a brand-new demand channel (e.g., Podcast, Community or, ABM) from $0 to a measurable pipeline contributor.
    • Agency Management: Experience vetting and managing external specialized agencies (SEO, PPC or Creative) to ensure high-velocity execution.
    • Domain Context: Background in G&A-focused SaaS (Legal, Tax, Finance, HR or adjacent compliance-heavy functions) with a deep understanding of enterprise buying cycles and long sales motions.
    • International Markets: Exposure to running demand generation programs in both North American and European/EMEA markets, accounting for different regulatory and cultural nuances.

$100,000 - $150,000 a yearAnnual Compensation: $100,000–$150,000 (CAD) + bonusSalary range will be adjusted accordingly for U.S.-based applicants LocationWe have embraced a distributed model of working to reach the best talent in the world. While some roles may require proximity to our Toronto, Calgary and Vancouver offices, roles based outside our office locations can be remote in Canada and the US. Please only apply if you are able to live and work full-time in the US and Canada.
Our Culture Our company thrives in a fast-paced startup environment where every team member plays a critical role in driving success.Outcome Driven: We focus on setting ambitious goals and achieving measurable results.Wide Responsibility: Our team is empowered to take ownership from problem identification to implementation.Learning Mindset: We embrace curiosity and reject the status quo.Strategic Speed: We make fast, effective decisions and embrace a bias for action.
Benefits at AthennianWe’re a remote-first company built on trust, autonomy, and accountability.Work-Life Balance: Minimum of 3 weeks vacation, 5 sick days, and 6 personal/flex days, plus a company-wide winter holiday shutdown.Comprehensive Coverage: Health, dental, and vision, long-term disability, and a Health Spending Account (HSA).Family Support: Flexible parental leave benefits, including top-ups.Remote Setup: A dedicated work-from-home allowance to get you set up for success.
Please be aware that Athennian utilizes AI during our recruitment processes.
These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. Athennian prohibits any form of harassment or discrimination in the workplace including, without limitation, in its recruitment processes.
Create a job alert for this search

Remote Senior Manager of Demand Generation • Westmount, Quebec

Similar jobs

Manager, Demand Generation

AmiliaMontreal, Montreal (administrative region), CA
Full-time

Talent Acquisition @ Amilia | Passionate about Tech & People.Amilia is transforming the recreation and activities market with its innovative, purpose-built SaaS platform.Designed for municipalities... Show more

 • Promoted

Senior Demand Generation Manager

Encore Corporate TravelMontreal, Montreal (administrative region), CA
Full-time

Location: Montreal, Quebec, Canada.Seniority level: Mid-Senior level.Job function: Marketing, Industries: Travel Arrangements.Develop Encore’s demand generation strategy and lead the integrated pro... Show more

 • Promoted

Lillio Growth-Focused Demand Generation Manager

Lillio (formerly HiMama)Montreal (administrative region), QC, CA
Full-time

Make a significant impact in child education with Lillio as a Demand Generation Manager.Lead the charge in generating and converting quality leads through innovative marketing strategies.You will p... Show more

 • Promoted

Remote Sales Manager - Leads Provided, Mentorship Included

AO Globe LifeMontreal (administrative region), QC, CA
Remote
Full-time

A dynamic company in sales and customer service is seeking a Sales Manager to lead a remote team.Embrace flexible working hours while motivating a dedicated team to achieve sales goals.Ideal candid... Show more

 • Promoted

Senior ABM & DemandGen Lead | Remote & High Impact

BairesDevMontreal (administrative region), QC, CA
Remote
Full-time

A technology solutions provider is seeking a Senior ABM Specialist to lead their Account-Based Marketing initiatives.This position involves developing and executing targeted campaigns for high-valu... Show more

 • Promoted

Senior Manager Reporting Standardization and Production

Couche-TardLaval (administrative region), QC, CA
Full-time +1

Senior Manager, Reporting Standardization and Production.Location: On site, Laval, QC (4204 boulevard Industriel, H7L 0E3).Type of employment: Permanent, Full Time (40 hours).Department: FP&A – Ent... Show more

 • Promoted

Demand Generation Manager (Remote Canada)

DirectiveMontreal (administrative region), QC, CA
Remote
Full-time

Directive Consulting is the leading B2B marketing agency for brands that are serious about the metrics that matter most.With over a decade of expertise and 420+ B2B brands under our belt, we’ve ear... Show more

 • Promoted

Remote Growth BDR — Insight-Driven Lead Generator

The Conference Board of CanadaMontreal (administrative region), QC, CA
Remote
Full-time

A leading research organization is seeking a Business Development Representative to conduct outbound lead generation and support sales efforts.This remote position requires excellent communication ... Show more

 • Promoted

B2B Demand Generation Manager Remote

DirectiveMontreal (administrative region), QC, CA
Remote
Full-time

Become a B2B Demand Generation Manager with Directive Consulting and enhance marketing performance for multiple clients in a remote setting.Focus on deep marketing strategy and execution.Directive ... Show more

 • Promoted

Remote Sales Manager — Lead High-Impact Team & Strategy

AO Globe LifeMontreal (administrative region), QC, CA
Remote
Full-time

An established industry player is seeking a dynamic Sales Manager to lead a dedicated team in a full-time, work-from-home role.This position offers the opportunity to shape sales strategies and dri... Show more

 • Promoted

Senior Demand Generation Manager Opportunity

DirectiveMontreal (administrative region), QC, CA
Full-time

Drive impactful marketing at Directive Consulting as a Senior Demand Generation Manager in a remote setting.Focus on performance marketing for SaaS clients while utilizing your diverse marketing sk... Show more

 • Promoted

Product Director, Demand Optimization Kinaxis

KinaxisMontreal (administrative region), QC, CA
Full-time

Step into a pivotal role as the Product Director for Demand Optimization at Kinaxis, specializing in next-generation inventory and supply chain strategies.This hybrid position combines leadership a... Show more

 • Promoted

Remote Power Delivery Project Lead

POWER EngineersMontreal (administrative region), QC, CA
Remote
Full-time

A leading engineering firm is seeking a Power Delivery Project Manager to oversee various electrical projects.This role involves managing project planning, implementation, and stakeholder engagemen... Show more

 • Promoted

Senior Manager of Engineering Teams Remote

GuruLinkmontreal (administrative region), qc, Canada
Remote
Full-time

Step into a senior leadership role as an Engineering Manager to oversee a remote engineering team specializing in AI tool development.Engage in high-level technical discussions while prioritizing t... Show more

 • Promoted

Senior Technical Manager – Wood Products (Remote + Travel)

Tolko IndustriesMontreal (administrative region), QC, CA
Remote
Full-time

A leading wood products manufacturer is seeking a Senior Technical Manager to manage and develop technical teams while promoting quality and continuous improvement across multiple mills.This remote... Show more

 • Promoted

Senior Sales Manager - Goverment

FermentMontreal (administrative region), QC, CA
Full-time

The Mission of the North America Sales Manager is to support and execute a commercial strategy for the environmental remediation and wastewater markets, defined by Allonnia as the Industry Market, ... Show more

 • Promoted

Senior Operations Manager - C$115,000 - C$135,000 A Year

Waterdon ConstructionLe Plateau, Canada
Full-time

Oversee construction operations for multiple projects, lead project managers and field teams, and contribute to operational excellence and business growth. Show more

 • Promoted

Demand Optimization Manager

EquativMontreal, Montreal (administrative region), CA
Full-time

We are looking for a Demand Optimization Manager who is a deeply technical Programmatic expert, essential for maximizing the performance and efficiency of all Programmatic Private Marketplace (PMP ... Show more

 • Promoted

Remote VP of Engineering: Scale SaaS & Lead Teams

HeyOrcaMontreal (administrative region), QC, CA
Remote
Full-time

A growing technology firm seeks a VP of Engineering to lead and inspire the engineering team.You will guide technical direction while fostering a culture of learning and accountability.The ideal ca... Show more

 • Promoted

Remote Area Sales Leader – Industrial Power & Solutions

Hitachi Global Air PowerMontreal (administrative region), QC, CA
Remote
Full-time

A leading global industrial manufacturer is seeking an Area Sales Manager to drive sales growth in the Atlantic and Central Canada regions.The ideal candidate will have 5–7 years of B2B sales leade... Show more