Senior Marketing Manager

What if marketing had a seat at the table and you were helping shape the conversation

This Senior Marketing Manager role offers the opportunity to do exactly that. As marketing continues to evolve into a strategic business partner within the organization theyre looking for an experienced B2B marketer who can connect customer insights business goals and marketing initiatives into a clear plan for growth.

Smart Savvy Associates is partnering with a large established industrial organization in their search for a Senior Marketing Manager. This newly created role was built in response to the growing complexity of one of the companys largest business units and offers the opportunity to influence both marketing strategy and business outcomes at a significant scale.

Working closely with senior stakeholders youll help shape go-to-market strategy identify growth opportunities and elevate how marketing supports a complex relationship-driven business. Youll join a collaborative high-performing team that is increasingly being invited to the strategic table.

This is a role for someone who enjoys asking questions challenging assumptions and bringing forward new ideas backed by insight and data. If youre energized by turning business objectives into meaningful marketing strategies and want the opportunity to make a visible impact wed love to hear from you.

What Youll Do
Lead strategic marketing planning

• Develop and own long-term marketing strategies and annual marketing plans aligned with business objectives
• Build customer-centric marketing programs that support growth across complex B2B sales cycles
• Conduct market customer and competitive research toidentifyopportunities and inform decision-making
• Define KPIs and measurement frameworks thatdemonstratemarketings contribution to business outcomes

Strengthen customer marketing and content strategy

• Develop customer segmentation buyer personas and customer journey frameworks
• Lead the development of value propositions and messaging strategies
• Build content roadmaps that support awareness consideration purchase retention and advocacy
• Partner with internal subject matter experts to translate technicalexpertiseinto compelling customer-facing content

Advance account-based marketing and sales enablement

• Develop targeted account-based marketing strategies for key customer segments
• Partner closely with sales leaders to support complex multi-stakeholder buying journeys
• Strengthen sales enablement materials proposals presentations and supporting content
• Identifyopportunities to improve customer engagement throughout the sales process

Build trusted stakeholder relationships

• Act as a senior marketing advisor to executive and operational stakeholders
• Present recommendations insights and marketing plans to senior leaders
• Build credibility throughstrong communication business acumen and strategic thinking
• Collaborate across marketing sales operations and external partners

What You Bring

• 7 years of B2B marketing experience ideally within industrial mining construction engineering manufacturing or similarly complex sectors
• Proven experience developing customer-centric strategic marketing plans
• Strong background in content strategy customer marketing and sales enablement
• Experience working with executive stakeholders and influencing without authority
• Understanding of digital marketing channels and how they support business objectives
• Experience managing significant marketing budgets
• Strong communication presentation and relationship-building skills
• A proactive curious and confident approach to problem-solving

Nice to have:

• Experience with account-based marketing (ABM)
• Exposure to mining heavy equipment construction energy or industrial sectors
• Experience developing buyer personas and customer journey frameworks

The Details

$110000$115000 base salary
Comprehensive flexible benefits from Day 1
RRSP matching program
3weeks vacation(with flexibility for the right candidate)
Hybrid work environment (3 days in office 2 days from home)
Edmonton area location

Ifyoureexcited by the opportunity to influence strategy partner with senior leaders and help shape the future of marketing within a large and evolving organizationwedlove to hear from you.

Submit your application through Smart Savvy Associates job board. Every application is reviewed by a humanthoughtfullyand with care.

About Smart Savvy Associates

Smart Savvy Associates is a specialized recruitment agency focused on marketing communications and creative roles. Based in Vancouver BC we partner with companies across Western Canada to help them hire with clarity and confidence.

We believe diverse teams drive stronger results and are committed toequitableand inclusive recruitment practices. Candidates from underrepresented groups are encouraged to apply. If you require accommodation at any stage of the hiring process please let us know.

Required Experience:

Manager

Employment Type : Full-Time
Department / Functional Area: Marketing
Experience: years
Vacancy: 1
Monthly Salary Salary: 110000 - 115000