Senior B2B Manager, Marketing

Senior B2B Manager, Marketing

Requisition #2449876 Job LocationCanada-British Columbia-Burnaby Job StreamMarketing/Advertising/PR Job TypePermanent, Full-Time Salary/Rate$110,000.00 - $130,000.00 / Year Number of Positions1 Start Date of Employment ASAP Posting Date14-May-2026 Travel RequiredNot Required Educational RequirementsBachelors Degree Languages RequiredEnglish Job Description

About Pacific Blue Cross

Pacific Blue Cross (PBC) has been British Columbia's leading benefits provider for over 80 years. We are an independent, not-for-profit society with strong roots in BC’s health care system. We provide health, dental, life, disability, and travel coverage to 1 in 3 British Columbians through employee group plans and individual plans.

We are fueled by a commitment to keep health care sustainable for all British Columbians. Through our PBC Health Foundation, we fund projects that improve health outcomes directly related to mental health and wellbeing as well as the prevention and/or management of chronic disease. We are interested in finding people who want to make a difference and who are looking to grow their career with us.

We offer an attractive compensation and benefits package. Our workplace culture values health and wellness, diversity and equality, continuing education, environmental sustainability and giving back to the community.

Perks

• Flexible working hours of 7.5 hours per day, Monday to Friday (i.e., 37.5 hours per week).
• Paid vacation starts at 4 weeks per year, and increases with years of service.
• Hybrid work environment (i.e., a combination of work from office and work from home days).
• Generous benefits, including extended health, dental, and life insurance; depending on the plan that you choose, these benefit premiums can be 100% paid by PBC.
• PBC contributes the equivalent of 8% of your base salary to a Defined Contribution pension plan. No employee contribution or matching is required, giving you more take-home pay.
• Onsite gym, cafeteria, and access to virtual doctors/counsellors 24/7 via our Employee Family Assistance Program!

About the Position

• We are searching for a permanent Senior B2B Manager, Marketing to join our Marketing team.
• PBC’s compensation program is built on a pay-for-performance philosophy, rewarding both individual and organizational achievements. The typical hiring range for this position is $110,000 - $130,000 per year, with the starting salary determined based on a combination of skills, education, experience, and internal equity. As part of our total rewards package, you’ll be eligible for our annual bonus program.

If you’re someone who wants to lead the development and execution of strategic, results-driven marketing programs that drive growth across Pacific Blue Cross’ employer and advisor channels, we want to hear from you.

We offer an attractive compensation and benefits package. Our workplace culture values health and wellness, diversity and equality, continuing education, environmental sustainability and giving back to the community.

This role is currently working hybrid from home and from our head office in Burnaby, BC. Apply this week if you would like to take on this role.

Key Ways This Position Makes An Impact

The Senior B2B Manager, Marketing positions Pacific Blue Cross’ health benefit and insurance solutions as the preferred choice for British Columbia’s small to medium-sized employers and the advisors who support them.

In this role you’ll operate at the intersection of marketing strategy, sales enablement, and partner engagement, the role delivers integrated initiatives that build awareness, generate demand, and influence decision-making across the customer lifecycle.

This role provide leadership to an assigned employee by setting clear performance objectives, coaching and mentoring the team member, and supporting ongoing skill development.

You will lead the development and execution of the B2B marketing strategy for employer and advisor segments, with a focus on small to medium-sized employers.

his role defines and refines target personas (e.g., business owners, HR leaders, CFOs, benefits managers, advisors, consultants, and third-party administrators) and develop differentiated messaging and value propositions.

You will partner with Sales, Account Management, Product, and Actuarial/Underwriting teams to align marketing programs with product offerings, pricing, and sales priorities.

The senior manager will design and manage multi-channel demand generation programs targeting employer prospects and advisor distribution partners, including email campaigns, digital advertising, webinars, content syndication, and direct mail.

In this role, you’ll build and optimize lead nurturing tracks in the customer relationship management system (CRM) for campaigns tailored to different buyer stages and personas.

As senior manager, you lead the development and execution of a B2B content strategy in collaboration with subject matter experts and Corporate Communications to support employer and advisor audiences.

This role develops employer-facing sales enablement materials, including solution briefs, one-pagers, enrollment tools, and ROI calculators to support employer acquisition.

Key Experiences You Bring To This Role

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 5+ years of B2B marketing experience.
• Deep familiarity with the employer-sponsored health benefits market and advisor distribution channel.
• Proven track record of developing and executing demand generation campaigns that have contributed measurably to pipeline and revenue.
• Experience with marketing automation and CRM platforms (e.g., Microsoft Dynamics, HubSpot, Salesforce).
• Excellent written and verbal communication skills, with the ability to simplify complex benefits and insurance concepts for business audiences.
• Strong project management capabilities and comfort managing multiple priorities in a fast-paced environment.

Preferred

• Experience marketing group health plans, level-funded or self-funded solutions, dental/vision/ancillary benefits, or voluntary benefits.