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Lone Wolf Technologies
Director, Product MarketingLone Wolf Technologies • Cambridge, Ontario, Canada
Director, Product Marketing

Director, Product Marketing

Lone Wolf Technologies • Cambridge, Ontario, Canada
22 days ago
Job type
  • Full-time
Job description

The Director of Product Marketing leads all product marketing for Lone Wolf owning the positioning messaging competitive intelligence and go-to-market strategy that connect product value to market opportunity. This is a senior role that sits at the intersection of product sales and marketing serving as the strategic voice of the market inside the organization and the voice of the product outside it. The Director owns the master messaging architecture drives product launch strategy and sets the standard for how Lone Wolf is positioned across all buyer segments and channels.

.

ESSENTIAL RESPONSIBILITIES & DUTIES:

  • Set the strategic direction for all product positioning messaging and go-to-market programs
  • Own the master messaging architecture across all products segments and buyer personas
  • Lead product launch strategy and drive cross-functional GTM readiness end-to-end
  • Drive competitive intelligence strategy; translate market signals into positioning advantage and sales enablement
  • Collaborate with Demand Generation on the camping brief by defining positioning audience value proposition and key proof points that feed Demand Gen execution.
  • Manage and develop the Product Marketing Manager and Specialist; set performance standards for the full PMM function
  • Partner with Sales Engineering to ensure demo narratives and enablement materials reflect current market positioning
  • Collaborate with Product on roadmap input informed by market customer and competitive insights
  • Conduct win/loss analysis and synthesize customer and market insights into actionable strategy

REQUIREMENTS:

  • Demonstrated ability to develop differentiated creative positioning that breaks through category noise.
  • Deep evidence-based understanding of buyer psychology the buying journey and customer pain points built through direct customer engagement win/loss interviews and ongoing market immersion not just second hand data.
  • Track record of developing value propositions that are specific differentiated and defensible not generic benefit statements. Must be able to articulate why a customer would choose Lone Wolf over any alternative including doing nothing.
  • Writes and speaks in the language buyers actually use not product language or internal jargon. Can demonstrate this through samples of positioning docs web copy sales narratives or customer-facing content.
  • Deep competitive fluency in the technology space real estate tech a plus.
  • Exceptional verbal communication and presentation skills can distill complex strategy into a clear compelling story for any audience from an executive briefing to a sales kickoff to a customer advisory board

QUALIFICATIONS:

  • EDUCATION: Bachelors Degree in Marketing or related field
  • EXPERIENCE: 8 years of marketing experience including 5 years in product marketing in a B2B SaaS environment. Prior people management experience required. Experience in real estate proptech or a vertically-focused SaaS company strongly preferred.
$140000 - $165000 a year

Disclaimer: This Job Description indicates the general nature and level of work expected of the incumbent(s). It is not designed to cover or contain a comprehensive listing of activities duties or responsibilities required of the incumbent. Incumbent(s) may be asked to perform other duties in addition to those described above.

Lone Wolf Real Estate Technologies Inc. is an Equal Opportunity Employer and does not unlawfully discriminate on the basis of any status or condition protected by applicable federal state or local municipal law.


Required Experience:

Director


Employment Type : Full-Time
Experience: years
Vacancy: 1
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Director, Product Marketing • Cambridge, Ontario, Canada

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