Sales Manager

Job Description

Job Description

Peninsula Ford Lincoln is seeking a Sales Manager to join our Owen Sound team! Are you ready for your next career challenge? Apply with Peninsula Ford Lincoln today!

As a leader of the sales team, the Sales Manager is the driving force behind the dealership’s overall sales performance across both new and pre-owned vehicle operations. This role is responsible for developing and motivating a high-performing sales team, executing consistent sales processes, and delivering an exceptional guest experience.

The Sales Manager will work closely with the General Manager to achieve monthly and annual sales targets, maximize gross profit, and ensure strong inventory management across both new and used vehicle departments. This role requires a hands-on leader who is process-driven, performance-focused, and committed to continuous improvement.

This position involves managing both new and used vehicle operations, working directly with the sales team on deals and customer interactions, and leading a high performance, process-driven environment. Evening and weekend shifts will be required to support business needs.

Compensation: Base salary plus commission and bonus structured pay plan, on target earnings of $130,000 - $160,000 per year.

About us:

Established in 1922, Leggat Auto Group is a family-owned business with 12 dealerships across Southern Ontario. With over a century of experience, we are committed to providing exceptional automotive experiences to our community. Whether you're looking for your perfect vehicle, service, repairs, or parts, our team of over 600 dedicated employees is here to help you find solutions. At Leggat Auto Group, we value teamwork, passion, and ingenuity, and we are committed to providing a supportive and motivating environment for our employees to grow their careers.

Key Responsibilities

1. Customer Satisfaction

• Ensure all guests receive a consistent, professional, and high-quality experience.
• Address and resolve customer concerns promptly and effectively.
• Implement and reinforce processes that improve customer satisfaction.
• Train and coach the sales team to deliver a best-in-class guest experience.

Key Metric:

• Maintain above group average CSI on a rolling 3-month basis.

2. Sales Volume & Process Execution

• Forecast and achieve monthly and annual sales targets in collaboration with the General Manager.
• Work directly with the sales team to drive performance with both new and existing customers.
• Ensure strict adherence to dealership sales processes and CRM usage (DealerSocket).
• Manage and monitor the e-lead process:
• 100% response rate within 15 minutes
• All responses include personalized video communication
• Conduct daily deal reviews and support the team in closing opportunities.

Key Metrics:

• Achieve monthly unit targets (new and used combined)
• 100% CRM usage and activity compliance
• E-lead response time under 15 minutes

3. Inventory Management (New & Used)

• Maintain an effective and balanced inventory mix to meet customer demand.
• Oversee ordering of new vehicle inventory and factory allocation.
• Manage used vehicle acquisition through trades, auctions, and other sources.
• Monitor inventory daily, ensuring lot presentation is clean, professional, and market-ready.
• Ensure proper pricing and merchandising of all inventory.

Key Metrics:

• Used inventory aging target: Under 60 days
• Used vehicle reconditioning: Live to market within 72 hours
• Inventory turn and supply aligned with market demand

4. Department Gross & Profitability

• Set and achieve gross profit targets monthly and annually.
• Manage pricing strategies to balance competitiveness and profitability.
• Review deals and coach the team on maximizing front-end gross.
• Monitor and control departmental expenses.

Key Metrics:

• Maintain or exceed monthly front-end gross targets
• Improve gross per unit (GPU) through coaching and deal structure
• Maintain expense control within budget

5. Leadership & Team Development

• Recruit, train, and mentor a high-performing sales team.
• Conduct daily, weekly, and monthly sales meetings with clear expectations.
• Provide ongoing coaching on product knowledge, negotiation, and closing skills.
• Hold the team accountable to performance standards and activity levels.
• Foster a positive, competitive, and accountable team culture.

Key Metrics:

• Sales team performance vs targets
• Retention and development of sales staff
• Consistent execution of sales process across the team

6. Marketing & Lead Management

• Work with the marketing team to support promotions and advertising campaigns.
• Ensure all digital leads are handled effectively and consistently.
• Monitor online presence, pricing, and competitiveness of inventory.

Performance Expectations

This is a performance-driven leadership role with clear expectations:

Sales Volume: Achieve or exceed monthly new and used vehicle targets

Gross Profit: Maintain strong front-end gross and improve GPU performance

Inventory Management:

• Used inventory aging under 60 days
• Reconditioning cycle time within 72 hours

Lead Management:

• 100% lead response within 15 minutes
• 100% video usage on digital responses

Customer Satisfaction: Maintain above group CSI

Process Compliance: Full CRM usage and adherence to dealership sales process

This role is ideal for a leader who takes ownership of results, drives accountability, and consistently delivers performance.

Qualifications

Experience:

• Minimum 3 years automotive sales management experience
• Experience in both new and used vehicle operations is an asset

Skills:

• Strong leadership and team development abilities
• Process-driven with a focus on accountability
• Excellent communication and coaching skills
• Strong understanding of inventory management and pricing strategies
• Proficient in DMS and CRM systems (PBS and DealerSocket preferred)

Licensing:

• Valid OMVIC license
• Valid driver’s license with a clean driving record

Attitude:

• Results-driven and competitive
• Positive, professional, and team-oriented
• Strong work ethic with a focus on continuous improvement
• Ability to thrive in a fast-paced, performance-based environment

Why Work for Leggat Auto Group:

• Career Growth Potential with 12 Dealerships and 600 Employees strong
• Drug, Dental and Extended Health Benefits
• Travel, Life Insurance and AD&D
• LifeWorks Employee Assistance Program (EAP)
• Employee Recognition and Events
• Employee Pricing on Vehicle Purchases and Parts and Services
• Goodlife Membership Discounted Corporate Rate
• Free Parking
• Leggat Care Foundation, we support the communities in which we live and work
• We represent 80% of the Car Manufacturer Brands

Additional Information:

Our Company proudly provides equal employment opportunity for all employees and applicants. We welcome and encourage applications from persons with disabilities. Accommodations are available upon request for candidates taking part in any aspect of the selection process.

We do thank all applicants in advance, but only those selected for an interview will be contacted. Thank you for your interest!