Paid Media & eCommerce Specialist

Benefits:

• Company parties
• Employee discounts
• Flexible schedule
• Paid time off
• Wellness resources

The Opportunity


RideWrap is a fast-growing company in the bike industry and we are seeking a creative and dynamic individual to join our team as the Paid Media & eCommerce Marketing Specialist.


Your number 1 objective is to maximize revenue through online sales via the acquisition of new customers, and providing the best user experience converting visitors in to satisfied repeat customers, utilizing a targeted full-funnel marketing strategy, and optimization of our eCommerce platform.


About Us


RideWrap is a rider-owned and operated business. Since the beginning, our objective has been simple: help riders get the most out of their time riding bikes. RideWrap’s proprietary systems are born from combining a background in precision engineering with a love for riding bikes. We produce industry-leading frame protection components for all bikes and riders.


About You

• Have a flare for creativity, and strategic thinking
• Proven track record optimizing UX and UI strategies
• Excited to work in the bike industry
• Previous professional experience in eCommerce marketing

Responsibilities

• Implement user experience best practices on our eCommerce platform, analyze statistics, and provide solutions to optimize conversion rates
• Work directly with out Web-Development team on updates to our eCommerce platform
• Design, implement, and oversee data-driven full-funnel growth activities.
• Develop, implement, and optimize paid digital ad campaigns across multiple platforms, perform analysis and track KPIs to make data driven decisions.
• Work effectively within marketing budgets working closely with the finance team.
• Research and analyze new channels and strategies to keep up to date with current trends in the industry
• Create goals, and track KPIs across all platforms to gauge successful campaigns and implementations

Qualifications, Experiences, and Skills

• Bachelor’s degree in communications, computer science, marketing, a related field or equivalent practical experience
• 2+ years of experience in UX/UI design
• Proven experience in online marketing, eCommerce and business growth
• In depth knowledge of SEO and SEM marketing
• Experience with Google ADs, Facebook Ads, LinkedIn Ads etc.
• Experience within the bike industry an asset

Our Values


Innovation: As an industry leader, we’re not just using the most advanced tech available, we’re creating our own. If it doesn’t exist, we build it.


Precision: RideWrap wasn’t built from the ground up by eyeballing and free-handing. We sketched, we drafted, we tested. We tested again and made sure we got it done right. We’re nerds. So what?


Community: Bikes are for everyone. Protection for your bikes should be for everyone too. We want all riders and riding communities to feel supported from early starts to late apres endings, we’re here for it all.


Job Types: Full-time, Permanent

Benefits:

• Casual dress
• Company events
• Flexible schedule
• On-site parking
• Store discount
• Wellness program

Flexible work from home options available.