Content Design Lead

As a Content Design Lead, you’ll help build the first version of our Content Design System, establishing the standards and patterns that shape how users experience our products. You’ll bring content design earlier into the product process, ensuring clarity, consistency, and trust across our experiences.

This role also brings the opportunity to partner closely with Product Design leads, Research, Design Systems, and other cross‑functional teams. You’ll help define how content design integrates into the broader product development process and how it scales across multiple squads. You’ll make a visible impact on product quality and team alignment while growing your craft in an environment that values systems thinking, collaboration, and thoughtful design.

Position Responsibilities

• Build foundational content standards, patterns, and reusable guidance that scale across teams.

• Create and maintain governance, documentation, and systems that improve consistency and adoption.

• Embed content design early in product delivery and strengthen cross‑functional workflows.

• Partner with teams navigating complex collaborator needs to shape clear, consistent, and scalable content solutions.

• Set a high craft bar in UX writing and information clarity, elevating quality across the segment.

Required Qualifications

• 5+ years of experience in Content Design.

• Demonstrated experience crafting scalable content standards, patterns, or systems.

• Strong systems thinking with ability to produce reusable guidance and governance.

• Experience operating in organizations with significant stakeholder complexity.

• Strong UX writing and information‑clarity skills.

Preferred Qualifications

• Experience partnering with Design Systems teams (components, tokens, governance, documentation).

• Familiarity with accessibility and inclusive language guidelines.

• Experience measuring content impact (e.g., rework reduction and other metrics).

• Familiarity with design tools such as Figma, component libraries, and documentation systems.

When you join our team:

• We’ll empower you to learn and grow the career you want

• We’ll recognize and support you in a flexible environment where well-being and inclusion are more than just words

• As part of our global team, we’ll support you in shaping the future you want to see

About Manulife and John Hancock

Manulife Financial Corporation is a leading international financial services provider, helping people make their decisions easier and lives better. To learn more about us, visit .

Manulife is an Equal Opportunity Employer

At Manulife/John Hancock, we embrace our diversity. We strive to attract, develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment, retention, advancement and compensation, and we administer all of our practices and programs without discrimination on the basis of race, ancestry, place of origin, colour, ethnic origin, citizenship, religion or religious beliefs, creed, sex (including pregnancy and pregnancy-related conditions), sexual orientation, genetic characteristics, veteran status, gender identity, gender expression, age, marital status, family status, disability, or any other ground protected by applicable law.

It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process. All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies. To request a reasonable accommodation in the application process, contact <.

Referenced Salary Location

Toronto, Ontario

Working Arrangement

Hybrid

Salary range is expected to be between

$92,900.00 CAD - $142,900.00 CAD

Employees also have the opportunity to participate in incentive programs and earn incentive compensation tied to business and individual performance. The actual salary will vary depending on local market conditions, geography and relevant job-related factors such as knowledge, skills, qualifications, experience, and education/training. If you are applying for this role outside of the primary location, please contact < for the salary range for your location.

Manulife offers eligible employees a wide array of customizable benefits, including health, dental, mental health, vision, short- and long-term disability, life and AD&D insurance coverage, adoption/surrogacy and wellness benefits, and employee/family assistance plans. We also offer eligible employees various retirement savings plans (including pension and a global share ownership plan with employer matching contributions) and financial education and counseling resources. Our generous paid time off program in Canada includes holidays, vacation, personal, and sick days, and we offer the full range of statutory leaves of absence. If you are applying for this role in the U.S., please contact < for more information about U.S.-specific paid time off provisions.