Position Summary
BCIT’s
Information Technology Services (ITS) department is seeking a
regular, full-time (1.0 FTE) Web Analytics & Digital Strategist to lead enterprise web analytics, digital measurement, and data-informed web strategy. This role replaces a longstanding senior analyst and plays a critical role in ensuring BCIT’s web platforms, marketing initiatives, and digital products are measurable, optimizable, and aligned to institutional priorities.
You will operate within a
mature, enterprise-grade analytics environment, supported by advanced infrastructure including
Google Analytics 360,
Server-Side Google Tag Manager, and Google Cloud Platform,
Looker Studio,
BigQuery, high-end site search platforms, and
AI-assisted search and analytics tools. You will build on a strong foundation to deliver deeper insight, greater consistency, and strategic impact.
In this role, you act as both a
technical authority and a
trusted strategic advisor. You design and govern analytics implementations, translate complex data into actionable insight, and work directly with internal stakeholders and agency partners to inform web, marketing, and digital product strategy. Success in this role requires strong analytical aptitude paired with the ability to engage clients, frame problems, and recommend solutions grounded in evidence.You will work closely with ITS Solution Delivery, Marketing & Communications, and external partners to ensure end-to-end visibility into user behaviour, campaign performance, and return on investment—while continuously evolving analytics practices in step with emerging technologies, including applied AI. Duties & Responsibilities
DUTIES & RESPONSIBILITIES:Web Analytics & Measurement Strategy - Own the end-to-end web analytics strategy, ensuring that all critical website functionality is accurately tracked, including course sales, program applications, information session registrations, lead generation, and other conversion points.
- Assess new and existing site functionality to determine tracking requirements, and design measurement approaches that align analytics with core business and user-experience objectives.
- Monitor the impact of system and platform changes (e.g., CMS or application updates) to ensure continuity and accuracy of data collection.
Implementation & Technical Oversight - Design, implement, test, and maintain analytics solutions using Google Analytics (GA4), Google Tag Manager, Looker Studio, and related platforms.
- Implement and maintain advertising and marketing pixels, ensuring ongoing accuracy, relevance, and performance throughout campaign lifecycles.
- Identify and resolve gaps in tracking (e.g., missing UTMs, broken events, deprecated pixels) and work proactively with internal teams and agencies to remediate issues
Reporting, Dashboards & Insights - Create, maintain, and evolve core dashboards that report on website functionality, marketing performance, funnels, landing pages, campaigns, and site search.
- Deliver predictive and ROI-focused reporting to support strategic planning, budget cycles, and performance evaluation.
- Respond to ad hoc requests for analysis and reporting, synthesizing complex data into clear, actionable insights for both technical and non‑technical audiences.
Campaign & Agency Collaboration - Partner closely with Marketing & Communications and external agencies to ensure campaign strategies are supported by accurate measurement and reporting.
- Review and assess agency reporting for accuracy, consistency, and alignment with internal performance metrics.
- Participate in agency strategy and reporting discussions, providing guidance on analytics best practices, data interpretation, and optimization opportunities.
Strategy, Optimization & Innovation - Analyze site and campaign performance to identify opportunities to improve user experience, conversion rates, and revenue generation.
- Initiate and support new site functionality and data-driven initiatives informed by analytics insights.
- Stay current with emerging trends in digital analytics, SEO, GEO, and AI-enabled analysis and recommend opportunities to operationalize new technologies.
Enablement & Knowledge Sharing - Evangelize best practices in campaign tracking, analytics, and data literacy across marketing and business teams.
- Provide guidance, documentation, and training to help stakeholders confidently use dashboards and insights in their decision-making.
- Build on existing internal analytics documentation.
Qualifications
REQUIRED QUALIFICATIONS: - Minimum two-year diploma in Computer Systems/Web Development or bachelor’s degree in communications, science, or business; and minimum six (6) years of current, practical experience, of which at least four (4) demonstrate web analytics and project strategy leadership.
- An equivalent combination of education, training and experience may be considered.
- Effective oral and written communication skills.
- Must have demonstrated specific current IT knowledge.
- Proven commitment to providing and maintaining the highest level of customer service.
- Proven analytical and problem-solving skills.
- Strong organizational skills and the ability to meet changing priorities and multitask while meeting strict deadlines.
- Must be a team player and work well with cross-departmental teams.
- Ability to learn quickly and apply new knowledge and techniques.
- Commitment to regular ongoing professional development (including specific IT skills, professional associations, and current industry trends).
- High level of professionalism and ethics.
QUALIFICATION SPECIFICS: - Extensive, hands-on experience with Google Analytics, Google Tag Manager, and Looker Studio.
- Strong understanding of digital marketing measurement, SEO and GEO tools, campaign tracking, and attribution.
- Demonstrated ability to translate data into insights and recommendations that inform strategy and drive action.
- Excellent consultative, communication, and stakeholder engagement skills.
- Experience working with cross-functional teams and external vendors or agencies.
ASSETS AND ADDITIONAL EXPERTISE
The following experience and skills would be considered assets and are not required:
- Experience working in large, complex, or public‑sector digital environments.
- Advanced use of Google Analytics 360, including event modelling, consent considerations, and data governance.
- Experience with Google Cloud Platform (GCP) in support of web analytics and reporting (e.g., data extraction, analysis, or integrations).
- Experience integrating web analytics with Microsoft Insights and SharePoint, as well as other enterprise systems (e.g., CRM, marketing platforms, or data warehouses).
- Experience with SEO best practices, including technical SEO, OpenGraph metadata, and structured data (schemas) to support discoverability and analytics.
- Familiarity with site search analytics, AI‑assisted search, and the use of search data to inform content and optimization strategies.
- Experience producing forward‑looking or predictive analysis to support planning and decision‑making.
- Ability to evaluate and improve agency or vendor analytics and reporting practices.
- Strong communication and data storytelling skills, with the ability to present insights clearly to diverse audiences.
ATTRIBUTES: - Analytical, curious, and detail-oriented, with a strong sense of ownership.
- Comfortable balancing deep technical work with client-facing consultation and strategic discussions.
- Well-organized and adaptable in a fast-paced, evolving digital environment.
- Passion for data-driven decision-making and continuous improvement.
- A team player who enjoys working with people.
- Good sense of humour and an ability to prevent absurdity from affecting a commitment to results.
- Fierce desire to meet deadlines.
Additional Information
Benefits – Why you’d love working with us
- Competitive pay
- Minimum of twenty-five days of vacation (or more, depending on your position)
- Competitive employer-paid extended health and dental plan – take a look at our benefit plans!
- Defined benefit pension plan with employer contributions
- Flexible hybrid work arrangements available
- Professional Development funds and resources
- Access to most BCIT Flexible Learning courses free of charge
- Wellness and Employee Assistance programs
- Complimentary membership with free access to the Fitness Centre, Gymnasium, and more
- Eligibility requirements apply, benefits may vary depending on the employee group the position belongs to and whether the position offered is temporary or part-time. For more information on our generous benefits, click here!
BCIT is committed to the principles of equity, diversity & inclusion and to promoting opportunities in hiring for systemically oppressed groups who have been excluded from full participation at BCIT and the larger community. This includes Indigenous Peoples, women, racialized persons, persons with disabilities and those who identify as 2S/LGBTQIA+. All qualified candidates are encouraged to apply; however, Canadian citizens and permanent residents will be given priority.
Persons with disabilities who require accommodation for any part of the application or hiring process should
contact us using our contact form. Please note that all applications must be submitted via the careers page portal.
Applications submitted through the contact form will not be accepted. For additional information, please visit our
frequently asked questions (FAQs) page and see
how we hire.
The British Columbia Institute of Technology acknowledges that our campuses are located on the unceded traditional territories of the Coast Salish Nations of xwməθkwəy̓əm (Musqueam), Sḵwx̱wú7mesh (Squamish), and səl̓ilwətaɁɬ (Tsleil-Waututh).
