Senior Manager, Go-to-Market Community - NAM

Senior Manager, Go-to-Market Community - NAM

As the Senior Manager, Go-to-Market (GTM) Community for North America, you will be responsible for bringing the Arc’teryx brand to life in the region by aligning community initiatives to the global brand calendar while ensuring relevance in the integrated North America brand calendar. You will translate brand vision into high‑impact, cross‑channel community briefs, ensuring our activations strategically optimize all available channels to elevate community programming and advance a cohesive, end‑to‑end guest journey. You will bring operational rigor to the role, ensuring community initiatives intersect at all required stage gates while building the processes and operational foundations the team needs within the regional GTM framework.

This role partners cross‑functionally with Brand Experience, Community, Channel teams, Retail, Ecommerce, and Global Brand Management teams to deliver integrated campaigns that inspire, engage, and convert. You will also lead and mentor your team fostering growth and ensuring operational excellence in campaign execution. This role is based out of our North Vancouver office and is open to hybrid work. Candidates must be eligible to work in Canada.

Meet Your Future Team

We bring Arc’teryx to life across North America through snow, climb, and trail experiences, from Academies and field marketing to community events and mountain town partnerships. Our team drives impact through sponsorships, product testing, seeding, and new store openings, while championing circularity with ReBird™. United by a love of the outdoors, we create connections that inspire exploration and community.

Base pay range

CAD$125,000 - CAD$156,000 per year.

Core Responsibilities

• Developing a strategic framework for Community Briefs that aligns to the Global Brand Calendar while ensuring relevance within the integrated North America brand calendar
• Leading operational alignment and processes across all working teams to ensure seamless execution, streamlined workflows, and consistency across the GTM process
• Translating brand vision into high‑impact, cross‑channel community briefs that clearly articulate objectives, target audiences, insights, and activation strategies
• Partnering with Global and North America Brand Marketing teams to seamlessly integrate community campaigns into seasonal and annual brand plans
• Identifying and embedding opportunities for North American community initiatives to contribute to global storytelling moments and amplify the region’s perspective within the worldwide narrative
• Collaborating with cross‑functional partners (Retail, Ecomm, PR, Partnerships, Trade Brand Management) to ensure cohesive experiences across all guest touchpoints
• Providing strong team leadership by cultivating creativity, accountability, and operational excellence
• Defining and managing success metrics for community activations and ensuring regular reporting against KPIs
• Bringing an insights‑driven approach, providing feedback to regional and global partners to inform future brand and community strategies
• Acting as the connective tissue between global brand vision and regional execution, advocating for the needs, nuances, and opportunities within the North American community landscape
• Building strong relationships across the organization to drive alignment, unlock cross‑functional value, and maximize impact
• Ensuring operational rigor by mapping community initiatives to required GTM stage gates and establishing processes and operational foundations where they do not yet exist

Future Focus Areas

• Developing the NAM Community Activation Framework aligned with the Global Brand Calendar, establishing a streamlined briefing process and improving speed‑to‑market
• Leading cross‑functional GTM integration to ensure Retail, Ecomm, Trade, PR, Brand Management, and Partnerships are aligned around cohesive Community storytelling while reducing overlap and operational friction
• Creating the Community Insights Dashboard with defined KPIs and real‑time reporting to enable data‑driven decisions and smarter resource allocation
• Building and mentoring a high‑performing team with clear structures, KPIs, and development pathways that support creativity, strategic execution, and continuous improvement

Qualifications

• Bachelor’s degree in Marketing, Communications, Business Administration or a related field
• 8+ years of progressive experience in brand marketing, community engagement, or go‑to‑market strategy within premium, outdoor, or lifestyle brands
• Proven success leading integrated campaigns and community activations that drive cultural relevance and consumer connection
• Experience working in global brand environments with regional market responsibility
• Exceptional leadership and people management skills, with experience developing high‑performing teams
• Strong communication and storytelling abilities, able to influence at all levels of the organization
• Deep understanding of community engagement strategies, both digital and experiential
• Passion for the outdoors and living the Arc’teryx ethos

Equal Opportunity

Arc’teryx is committed to actively creating and fostering a culture of inclusivity where voices are heard, people are seen, and values are respected. All applicants, employees, and guests can expect equality of opportunity and fair treatment in alignment with our values.

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