Marketing Manager, Banff Jasper Collection

What will be your daily

pursuit?

The Marketing Manager for Pursuit’s Banff Jasper Collection will report to the Sr Manager, Marketing & Brand Experience. This position works with the larger Pursuit Revenue and Operations teams to support strategic planning and execution of marketing initiatives to achieve consumer direct revenue targets across all lines of business.

When does this adventure begin?

This role is a 12-18 month Maternity Leave Coverage opportunity beginning ASAP / September 2025

What perks can you expect?

• Work in a dynamic, culturally diverse team from around the globe
• Free access to Pursuit attractions for staff and family, send a friend at half the price!
• Discounted hotel stays under Pursuit’s lodging offerings, and discounted food & beverage and retail experiences
• The chance to work in an inclusive culture and make life-long friends
• Access to subsidized mental health and wellness resources
• Opportunities for career growth or future work at other Pursuit locations
• Access to one of the world’s most beautiful and iconic National Parks

What will you do in this job?

• Provide in-depth destination, market and experience insights.
• Collaborate on creation and execution of marketing campaigns and promotions, including evaluating media buys.
• Optimize content for owned channels including web, email and social platforms.
• Analyze marketing, destination, and revenue data to uncover trends, measure performance, and generate actionable insights that inform strategic decisions, optimize ROI, and drive business growth.
• Compile and present weekly marketing performance reports.
• Develop and activate contingency plans for priority businesses.
• Identify upsell and cross-sell opportunities within the guest journey.
• Manage marketing performance initiatives in project management tool (Asana) using established templates and creating new templates as needed.
• Complete all briefs including copy, graphic design, web and social media.
• Manage day-to-day communication with internal and external stakeholders to ensure marketing initiatives are executed in alignment to briefs, delivered on time and on budget.
• Conduct seasonal site visits and meet with Operations teams to discuss seasonal needs and identify opportunities.
• Ensure quality assurance and alignment with brand standards and revenue strategy.
• Champion marketing processes and identify opportunities for continuous improvement.
• Support the growth and development of Marketing Coordinators (2) and provide guidance as needed.
• Process invoices in accounting system and update budgets accordingly.

What skills and experience do you need for this job?

• A minimum of 5+ years in marketing, project management or account management
• Experience in the hospitality industry is preferred.
• Post Secondary education (Degree or diploma) in Marketing, Communications or Tourism (combination of equivaelent expereince/education will be considered)
• Strong experience using MS Office tools such as Excel, Outlook, PowerPoint, Word, Teams required.
• Experience with project management software such as Asana is preferred.
• Experience managing multiple stakeholders including internal and external teams and vendors.
• Must have the ability to plan, organize and execute work details on time and on budget.
• Proven experience analyzing data to identify trends, extract actionable insights, and support data-driven decision-making.
• Solid written and verbal communication skills.
• Strong “can-do,” attitude with willingness to be flexible and adaptable.
• Ability to make decisions and exercise good judgment.
• Strong commitment to building positive working relationships.
• Ability to occasionally travel between Banff, Jasper, Golden and Waterton as needed
• Resourceful, with a curiosity to solve problems and create new solutions.
• Ability to organize and prioritize multiple tasks in a fast-paced environment.
• Sense of urgency to complete job duties accurately and in a timely manner.
• Hospitality and service-focused mindset.

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What will your work environment be like?

• Beautiful. You’ll work in an iconic, unforgettable and inspiring locations. You’ll see amazing scenery and wildlife. You’ll participate in team events – and fun!
• Independent. You’ll spend your days in and around our amazing properties.
• Remote. Our home is filled with trees, lakes and blue-bird skies; rather than buildings, freeways and smog.

This job description describes this role at a high level, but no document can anticipate every single task, issue or project that could come up. We work as a team and believe that we succeed together – these job duties may change based on the needs of the team and company as a whole.

To handle this job successfully, any person hired must be able to perform responsibilities as described. Pursuit will make any reasonable accommodation to help a person with disabilities perform their job. This job is based in Alberta, Canada. Relocation to the area and the legal ability to work in Canada is required

EEO

Equal Employment Opportunity Information

Pursuit is an Equal Opportunity Employer committed to diversity in the workplace. We evaluate qualified applicants without regard to race, colour, age, religion, gender, sexual orientation, disability, veteran status, and other protected characteristics.

Pursuit places a high value on diverse backgrounds and experiences, recognizing that they serve as catalysts for creativity and innovation. We encourage individuals who are eligible to work in Canada to apply and join our inclusive team!