Director of Search Marketing

Director, Paid Search

Overview

Modco Media, a leader in digital media, is seeking a highly motivated and ambitious Director, Paid Search with expertise in Search Engine Marketing, PPC and CPA knowledge to manage a team and client(s) portfolio.

As a Director, Paid Search you will lead strategic planning, team leadership, campaign optimizations.

Specialties : Digital Strategy, Paid Search, SEM, PPC, CPA, Google Analytics

Role Responsibilities :

• Create timelines / clear process documents for internal team and client to follow
• Develop strategy for New Business pitches and presentations
• Oversee the team’s development and management of paid search campaigns;
• The team is responsible for tasks such as keyword research, writing titles and descriptions, bid management and quality assurance testing
• Managing bid management tools to effectively achieve the highest ROI across the major search engines as well as contextual marketing
• Conduct daily program optimizations and performance analysis against campaign goals
• Pro-actively implement test initiatives such as landing page A / B testing, multivariate testing, offer testing and conduct post mortem campaign analysis, findings and next steps
• Meet all set deliverables to client for reporting and campaign development
• Build upon and establish goals, KPIs, measurement plans and benchmarks for current and prospective clients
• Develop strategic recommendations to improve current clients media campaign performance (CTR, ROI, Revenue, CPO) and present these recommendations to upper management / C-level clientele
• Provide competitive insights and analysis, and category landscape overviews
• Employ quality assurance principles to ensure campaigns are launched and operating as planned
• Compose and send client status emails and manage client communications
• Develop short / long term strategy and deliverable ideas for clients
• Work with Media Director to evaluate the role of search and performance marketing within the current Digital Media mix
• Research new analytics and performance media-related platforms and tactics and be able to formulate an expert opinion and POV on them

Organizational Relationships :

Position Reports To : VP, Group Strategy Director / VP Media

Qualification & Skills :

Bachelor degree from a 4-year college

Discipline Specific Skills :

• BA or MA preferred, Adwords Certified
• 8-10 years of experience with search engine marketing & optimization managing budgets of $100K or more monthly
• Experience managing PPC, CPA, and CPC campaigns
• Top-notch project management and presentation skills are required
• Expert at Adwords, Adsense, Panama, platforms etc.
• Advanced computer skills (Word, Excel, PowerPoint)

Salary Range : 90-105k CAD